Cartire Launched The Chinese E-Commerce Website Mainly For Display.

French jewelry and watch brand Cartier Cartire launched online Chinese online e-commerce website on Friday. Consumers can purchase Cartier Cartire products directly from their official website, covering many series of jewelry, watches, perfume and so on.

Chinese E-business website is one of the most important brands of CompagnieFinanci reRichemontSA reRichemontSA (CFR.VX), one of the world's second largest luxury brands. After Cartier, the United States and the European market, there is another new initiative in e-commerce website.

Cartier Cartire brand was launched online in 2010 on the US electricity supplier website, which will be extended to major European markets 3 years later.

For Cartier Cartire's Chinese e-commerce website, Tang Xiaotang, founder of the luxury industry research consultancy NoAgency, said: "it's still mainly exhibition."

Tang Xiaotang said that because of the decline of China's luxury goods market this year, some luxury brands have adjusted and reduced their stores, so the products will be more consistent with the market environment through the form of e-commerce websites. As for sales, Tang Xiaotang said it will not play a catalytic role. "E-business is only a small part of luxury brands, and most brand businesses can be ignored."

However, he indicated that if these new designer brands of AlexanderWang were more dependent on the electricity supplier channel, most of the similar brand business income reached 20%, while the traditional luxury goods such as Gucci, Gucci and so on, even less than 1%.

The experience of Cartire's Chinese e-commerce website is also pretty bad. Reporters tried to register the account experience, but after filling in passwords including case letters, special symbols, and digital combinations, they were always prompted that the password was not complex enough, and the customer service was not solved. It took 10 minutes and eventually failed to register.

In addition, some of the products of Cartier Cartire Chinese e-commerce website can not be paid online. The reasons for customer service include inventory and unsupported online payment, which only support telephone guide service, and the company's customer service guide phone is also misleading. We must remove the prefix 86 to connect.

Cartier Cartire is another traditional luxury brand launched by TagHeuer tigguya and BurberryGroupPLC (BRBY.L) Boboli after launching an e-commerce business in China.

Burberry Boboli has a flagship store in Tmall Tmall besides its own Chinese e-commerce platform, and TagHeuer tigghoya is in JD.com.

There are online flagship stores all over the world, and Chinese websites do not have sales functions.

The world's largest luxury brand LouisVuitton Louis Weedon and the two largest brand Gucci Gucci Chinese website has no trading functions at present, but the LouisVuitton Louis Weedon Chinese website has telephone purchase reminding, and Gucci in the United States, major European countries and Asia's Arab Emirates, Japan, Han Guojun online shopping, the Chinese Web site provides only product display and details and goods number.

"China and the world

The sale of luxury goods is still mainly based on fake goods and tail goods. The official website of the brand provides high priced seasonal products, so far there is no room to see. "

Tang Xiaotang said that the current online sale channels for luxury goods are mainly based on product display, attracting consumers to spend under the line.

Take the Cartier Cartire e-business website as an example, its eye-catching locations remind consumers to inquire about physical store consumption and telephone shopping, while online payment is at the end.

In addition, luxury products in the Chinese market launched official electric business or cooperation platform, other functions of the electricity supplier include counterfeiting. As is known to all, fake products are especially prevalent in China. Alibaba's Taobao Taobao is one of the most notorious selling sites. Many brands hope to cooperate with China's e-commerce platform, with an aim to help brands curb online sales.

Tang Xiaotang said the luxury market's current mainstream strategy is to open stores in Europe to attract Chinese consumers to travel.

At present, Chinese consumers spend more than two times of their luxury consumption abroad, and low prices are the biggest driving force for consumers to consume in Europe.

Cartier Cartire brand VanCleef&Arpels Van Cleef & Arpels has just opened a flagship store in Rome, Italy, and NicolasBos, the chief executive of the brand, admitted that the move is mainly aimed at attracting international tourists from China, because the weak Italy economy is clearly unable to support a luxury store.

According to NoAgency data, the 50%-70% of luxury consumption in major European tourist cities has contributed to tourists, and the data are slightly different according to the consumption power of the noumenon.