The Best Time For Chinese Fashion Designers Is Coming.

When we talk about the group of "Chinese fashion designers", the former vague concepts have been refreshed by a number of names. They may be Guo Pei, Shangguan Zhe, Qiu Hao, Yi Fang, Liu Qingyang, Liu Min, Chen Anqi, Wang Feng Chen, Wang Tianmo, and so on.

These young people who span the years from 1970s to 1990s have been exposed by various channels in the international show, coupled with media coverage and eventually accumulated fame.

The stage of the four fashion week is one of the most important stages.

In 2012, Marsha Ma boarded the stage of Paris fashion week, which is more mature in business and is known as the "top four Fashion Week".

In 2013 and 2015, Xu Jianshu (Lawrence Xu) displayed the high ranking series of "China Wind" two times in Paris's advanced custom fashion week.

In recent years, in the London Fashion Week, which is renowned for its pioneering design, a large wave of Chinese designers including Wang Haizhen, Wan Yifang, Zhang Shan Shan, Shangguan Zhe, Chen Anqi and so on are taking turns.

SHANGZHENG Zhe's Sankuanz 2015 spring and summer series mounted the T stage of London Fashion week.

Such an international appearance can enhance the popularity of designers, but more importantly, it can also attract designers' attention to many strong international buyers' stores and brand collection shops, or even direct order invitations. In the end, it is the ultimate goal of designers to run the show under the premise of commercialization, and it is also the ultimate goal for them to maintain their development.

However, this means that only a few designers have the chance to make their debut in the international stage, so that they can harvest international orders.

Fortunately, Showroom (sample room) provides another platform for designers to display.

During the major fashion week, Showroom will provide support for designers from all over the world, including many designers who haven't reached the T stage of fashion week, providing opportunities to establish business communication and contact with buyers and brand stores.

Today, Showroom is also on the rise in Shanghai. During the Shanghai fashion week, there are more than 20 large and small Showroom issued by the official or company in the Julu Road area. However, the more mature European Showroom is still the best medium for Chinese designers to really contact the market.

"About 90% of our shop orders are made in Paris's Showroom."

Tasha Liu, the founder of the buyer shop, said in an interview with the interface news.

In fact, many Chinese designers are actively seeking opportunities in the process of internationalization and commercialization.

Wang Tianmo is a good example.

She got the chance to be in the international buyer's shop 10 Corso Como and Opening Ceremony phase, and finally get the order, precisely because she has been stationed in the international Showroom Touba "Touba".

And the chance to enter Touba is that she has volunteered to send mail herself.

Other designers are actively participating in international competitions.

They hope to open up a new prospect for their careers by winning the prize.

In 2008, Qiu Hao, the designer of women's clothing, took part in the Woolmark Prize Award, which was held by the international wool Bureau, and won the final prize. She got the opportunity to join the Karl Lagerfeld and Yves Saint Lauren to enter the hall of fame.

Chen Anqi and Wang Feng, who stand out from more than 400 young Chinese designers, have won the designer selection of "new brand collection number" designed by Lian Crawford for the Chinese market and sold the design to lac Crawford.

It is worth mentioning that Wang Tianmo, Qiu Hao, Wang Fengchen and Chen Anqi are all the returnees.

And if you think about it, a large number of Chinese designers who are active in the international arena have indeed studied art universities in London, Paris and New York.

Many people may not have noticed that in recent years, the tide of studying abroad has swept the fashion design industry in China. In the beginning of 2011, a large number of overseas training institutions specializing in design speciality appeared in Beijing, Shanghai and Guangzhou. On the other hand, design profession has become one of the most popular students studying abroad.

In London, for example, London School of fashion, central Saint Martin and other design institutes, according to a public statement by Kevin Macarthy, head of education and culture in London Development Department, over the past 5 years, Chinese students who studied fashion and design in London increased by 158%.

Therefore, it is not difficult to understand the active performance of returnees to Chinese designers, because just like other industries in China, Zhonggui faction is becoming an important force, and these design students will no doubt become the backbone of China's fashion industry, especially under the premise that China's domestic fashion design education level is relatively immature.

The brand shop of Chinese designer brand is located in the corner of Shanghai Fumin Road branch.

Speaking of this, the Japanese fashion industry in 1980s, which is very similar to the current stage of China's fashion industry development, is driven by the economic boom. After the emergence of local designers, the whole fashion industry has made great progress.

After World War II, Japan began to recover, and a number of subsidized projects such as the "garden awards" helped a group of Japanese designers to engage in design education in Europe and America, including Yamamoto Teruji.

But with the boom, young Chinese fashion designers still need a lot of lessons.

Japanese designers who broke through Europe such as Yamamoto Teruji, Lssey Miyake, Wakubo Rei and so on, with the design of "futurism" and "Deconstruction", which were different from the traditional European style clothing design at that time, made a great difference for Japanese design.

The design style of "self becoming faction" has influenced Belgium's "

A large group of European and American fashion designers.

The impact of Chinese design on international design is still dragon, Phoenix and cheongsam. Just like the Met Gala, the charity dinner in New York Metropolitan College of fashion, has not played any new tricks.

Apart from the space for design, the Chinese designers who are eager to "go out" need to do more business homework.

Before Liang Liang's first day of the spring and summer fashion week in Shanghai in October, Peng Yaodong, CEO of Dong Liang, wrote an article entitled "the real short board of Chinese designers".

In this article, Peng Yaodong, who manages the three pillars of Beijing and Shanghai, summarizes the various immature ways of designers in the brand management system.

Lorenzo, founder and director of H.Lorenzo, also mentioned interface news. Many designers haven't grasped the knowledge of foreign trade, which will affect the process of internationalization of designers and their brands.

Meanwhile, Chinese designers still need to know how to attract and utilize investment compared with the Japanese designer brands that have already opened many stores in the world, so that the brand can achieve greater business success.

But practitioners are still optimistic about China's design market.

"Although compared with foreign countries, the development of Chinese designers has many missing parts and improving space in many aspects such as channels, promotion and so on, but I believe the whole industry will get better and better, and now it looks better and better."

Tasha said.

Even though the fashion designers industry can not escape the fate of the wave of the tide, these students can eventually become designers or even have a very small number of personal brands, but they are also changing the face of China's original fashion design rapidly.

Internationalized talents, international exposure, and internationalized market... The rise of Chinese designers can not be separated from the three words of "internationalization".

But the change of the domestic apparel retail market pattern is also closely related to the growth of Chinese designers.

On the one hand, in addition to department stores, designers can also launch sales through joint cooperative shops, Taobao stores and buyers' stores.

Shoe designer Xu Bingqiang was the first to go with a wild animal shop.

After that, a personal studio was set up to sell the product to 10 Corso Como and even Crawford. Liu Min first made the Taobao shop in full swing, then got the favor of Lac Crawford, and Chen Anqi was introduced by the American buyer shop H.Lorenzo because of the introduction of the beam of the buyer shop, expanding the sales territory to the United States.

On the other side, when Chinese independent designers are growing, more and more

Also began to be willing to sell, even monopoly Chinese designer brand.

"For us, cooperation with Chinese designers is a cost-effective choice. They have more advantages than the international designer in terms of price, and with the addition of international buyer shops and fashion shows, their designs will also sell better."

A buyer at a buyer's shop in Nanjing said to an interface reporter.