UNIQLO Shops Do Not Participate In Online Double 11 Activities, Do Not Support Returns And Other Services.
Recently, some media said
Uniqlo
Will participate in Tmall
Double Eleven
In response to online and offline synchronization activities, UNIQLO responded that UNIQLO double 11 activities were limited to Tmall's official flagship store (uniqlo.tmall.com), and the UNIQLO stores under the line did not participate in online double 11 activities, nor did they support activities such as picking, returning, exchanging goods and so on.
"Double 11" on the same day, UNIQLO official online flagship store in the sale of goods are involved in the activities, discount efforts refer to the requirements of double eleven activities, the degree of discount is far higher than the daily promotion of UNIQLO, consumers in UNIQLO
Tmall
The official flagship store can receive coupons from stores and Tmall 11 double coupons.
In order to deal with problems such as network trading platform, commodity quality, customer service and logistics management that will appear during the double eleven period, UNIQLO has made sufficient prior management and preparation.
As in previous years, this year's "double eleven" activities of the UNIQLO goods 90% are new products in autumn and winter, including the main lightweight top down clothing, HEATTECH series, and fleece series this season.
This autumn and winter new products of the "double eleven" activities of UNIQLO products include the top lightweight down garments, HEATTECH series and fleece series that are mainly promoted this season.
At the same time, during the double eleven period, customers in various physical shops can enjoy the discount of random reduction through payment by Alipay.
It is understood that UNIQLO in the past eleven years of double sales activities are very popular.
In 2014, UNIQLO eleven ranked fifth in the category brand flagship store, first in the apparel brand flagship store, and UNIQLO was the fastest selling brand of clothing that broke 100 million, ranking the second flagship store in the first eleven hours of double eleven.
UNIQLO Tmall flagship store is also the fastest growing brand. In 2012, double eleven activity ranked seventy-fifth in UNIQLO sales, rising rapidly to sixth in 2013, with sales reaching 120 million.
At present, the sales scale of the flagship store of UNIQLO network is about 5%~10% of the overall performance of the brand.
UNIQLO said that UNIQLO has attached great importance to the development of shops under the online and offline businesses. Since its entry into China in 2002, UNIQLO has now covered more than 90 cities in China and has more than 400 shops.
Meanwhile, UNIQLO opened an official flagship store in Taobao in 2009.
UNIQLO is the core brand of FAST RETAILING group, which ranks the top in the global apparel retailing industry. It adheres to the brand concept of "LifeWear service life" and hopes to make the people of all parts of the world live better, improve the quality of life, achieve personal dreams and contribute to society through the power of clothing.
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