Electric Business Abacus: Selling Those Explosions Can'T Earn A Few Dollars.

Mobile phones and computers are likely to be the latest record of Tmall's double 11 this year - 91 billion 217 million yuan.

At that time, whether in Ali Tmall's "double 11" stronghold, or scattered around the big and small business companies in Hangzhou, almost all night long shoppers and customer service members rubbed their sleepy sleepy eyes out of tents and sleeping bags and told themselves that the battle was over.

Opponents also showed their pcripts.

The world's total volume of 100 million yuan, an increase of 130% over the same period; sunning whole network orders increased by 358% year-on-year; Gome total paction volume increased by 418% over the same period; NetEase three quarter earnings report, net profit of 1 billion 882 million yuan, an increase of 62% over the same period.

It looks like the digital Carnival of all China's electricity providers.

Ali, who still has an untold interest, announced yesterday that next year's annual cargo festival will be held.

Some cheered, some cheered, and others looked at them coldly.

A few days ago, Wu Xiaobo, a famous financial writer, sent this feeling in his own media channel. "I suspect that in November 11th, there will be a record of fireworks all over the world in a few days, but it may also be the last battle of the" double 11 ".

Wu Xiaobo threw the topic out of the sky, 200 thousand of the reading crowd, 63% felt a bit reasonable, 19% of them laughed at him.

How many people took the initiative to participate in the carnival of "double 11"? How many people were coerced into it? In the end, who became the winner?

Compared with the vigorous consumption demand, has our manufacturing industry also made money from it? What is the gold content behind the 91 billion 200 million yuan?

Wu Xiaobo, who has successfully pformed from literati to businessman, is now very busy. While writing, he also sells smart bracelets and films. He has not forgotten to give money to the new middle class in cities.

But he still keeps the habit of literati's contemplation, and still worries about the upgrading of manufacturing industry.

"Double 11", we can not earn a few dollars for those explosions we sell.

To participate in the activities is to cooperate with the next platform, and also to be full of popularity for themselves.

Only Ma Yun made a profit. "

As Wu Xiaobo remembered, the "double 11" began in 2009.

At that time, Alibaba just launched the Taobao Mall (the predecessor of Tmall). Online shopping accounted for less than 2% of the total retail sales of consumer goods in the whole society, while online shopping users had just exceeded 100 million.

From a "toilet lid", Wu Xiaobo points out the pain of manufacturing.

This article not only circulated among the Internet, but also attracted the attention of the state ministries and commissions.

In September this year, Wu Xiaobo wrote an article again. "China's economy is very difficult. In five years, 50% of the traditional manufacturing enterprises will go bankrupt. For a long time, these manufacturing industries in China are

Walking into a misunderstanding, I think Comrade Ma Yun was taken to the ditch. "

In November 8th, Wu Xiaobo continued to shoot the gun. In the "Wu Xiaobo channel", he issued a piece of "do we really need" double ten "?

By the time of the press release, the volume of the article had easily crossed 200 thousand.

Wu Xiaobo believes that the Internet enlightenment significance of "singles day" has disappeared, and the marketing campaign of catching up sheep has not adapted to the development of mobile Internet.

The competition of dual platform competition is becoming increasingly malignant and vulgar, and the concentrated distribution of logistics and distribution has created a new public crisis.

"Wu Xiaobo doesn't understand. How could it be the last" double 11 "? Demographic dividend and traffic bonus will be exhausted. Maybe next year's performance will not be so bright, but such a festival will continue.

An electric supplier specializing in home appliances in Hangzhou told reporters that for brand businesses, no matter they took the initiative to participate, they were still coerced by the electronic business platform to participate in the collective carnival.

Because in the year, there are not only "double 11", but also "618" (Jingdong anniversary) and various other kinds of activities that can not be pushed away.

"We will not be absent.

Because competitors will participate, if I quit the "double 11", that position is occupied by him.

In his view, "

Whether it really brings market growth, profit margins and brand promotion is not the key consideration at the moment.

For small and medium-sized enterprises like him, to cooperate with the electronic business platform is the way to go.

After Tmall and Jingdong's "two pick one" battle, they have to listen to the team leader because the entry and traffic flow are on the platform.

For example, he chose Tmall, and he still had to find some activities to participate in Juhuasuan activities.

Of course, there are big brands who dare not say so.

"A large household appliance brand launched a smart TV in May this year, selling well, and sold six million seven million in the past few months.

Manufacturers are resolutely not participating in the "double 11" activities.