Gao Ding's Chinese Market Blowout Quality Also Needs "Changhong Through Day".

In recent years, with the accumulation of consumer income and the upgrading of consumer demand, China's advanced customization industry has developed rapidly.

Especially after Peng Liyuan received the worldwide praise from the national brand custom clothing visit, the domestic clothing brand customization market fever was detonated.

However, although the industry is now on the fast track, many people in the industry pointed out that there are still many short boards in China's advanced customization industry. It is difficult for the national brand to be internationally recognized. In the future, we need to further improve product quality, shape brand personality, introduce mature business mechanisms and increase capital investment to achieve industrial development.

In October 2015, Peng Liyuan accompanied Xi Jinping to visit Britain, and her dress was once again praised by "elegant and charming".

This has not only promoted the "two exceptions" and "useless" high-end designer clothing brands, but also pushed the original concept of "high definition" to the forefront of the clothing industry.

It is worth mentioning that almost all Chinese high-end clothing brands that want to enter the international market are under the banner of "Oriental Aesthetics" and use a lot of traditional Chinese clothing elements.

Zhou Ting believes that such a choice has helped Chinese designers get the initial attention in the international market, but it has also become one of the factors that restrict China's success in the international arena. The top brands that have entered the international market have gradually become models and become a "Chinese image endorsement".

"These elements are Chinese characteristics, representing China's superb technological level, but they can not shape their unique brand personality for the brand, resulting in the brand's failure to pform its design into business capability.

Enterprises need to survive, but like the current manual factory type of high definition brand, I dare say, these enterprises are almost very nervous cash flow, financial situation is very embarrassing, if we do not do some marketing gimmick, it is more impossible to absorb capital to support brand development.

Zhou Ting said.

It has been reported that "advanced customization" is now almost everywhere in China.

There are thousands of brands and studios known as advanced customization.

Zhou Ting, President of the Institute of wealth and quality research, said that the high-end group in China has started a trend of "comprehensive customization of lifestyle" in 2012, which includes clothing, clothing, bags, shoes, family life and children's education.

From the original pursuit of Logo to the choice of Logo and the choice of customization, it is precisely because of the great changes in the consumption concept of high-end consumers. This is the change in the overall consumption upgrading, which directly promotes the development of the customized industry.

"What is interesting is that after the Internet and big data application entered the industry, a large number of customized start-ups emerged in 2014. They made the concept of customization as a concept and developed rapidly with the Internet."

Zhou Ting said, "the only way to solve the problem is to develop the garment industry in China.

The development of innovation, especially the current Internet and big data background, is essentially a source of tourists.

From a man's clothing O2O custom website, consumers can make appointments through their website or official WeChat account, and choose the right place to choose within a given range.

It only takes 21 days to get exclusive custom garments.

However, there is a saying that Gao Ding does not earn money.

Indeed, due to the complex process and the long hand making cycle, the significance of the clothing itself is mainly to highlight the brand technological strength, and the meaning of the brand is to enlighten the future trend of fashion, so as to adjust some of the elements in the production of advanced garments, "through its brand influence, customer resources and production capacity to quickly market."

There are some relatively low price semi custom, high cost performance, tailored to customize, shipments are very large.

Zhou Ting explained.