Quanzhou Brand Store Opens From Eastern Europe To The US.

More than 1000 years ago, in the era of the ancient maritime Silk Road, Quanzhou was only a trade pfer station and a product export area. Now, "evolution" has come to brand export.

As a symbol of "brand output", all kinds of independent brand stores in Quanzhou are everywhere in the world, and the era of simply selling products is gone forever.

During the National Day this year, 66 Chinese brands including the three local brands, such as Li Lang, Hao Cai head and XTEP, appeared in the New York Times Square. They displayed the corporate brand image in the Reuters central big screen.

In the celebration of the whole nation, the brand marketing of domestic enterprises has been followed up in time, and it has also made a lot of progress in promoting the national brand image.

New York Times Square is the heartland of Manhattan and the most popular entertainment shopping center. The average annual tourist flow of 40 million people and the flow of 100 million people are regarded as one of the best windows to "attract global attention", known as the "world crossroads".

During the National Day this year, 66 Chinese enterprises were selected to display in the United States from 7 a.m. to 10 a.m., from 3:30 p.m. to 7 p.m. in from October 1st to 2nd.

"This time, we brought back the advertising films we had taken in Times Square to let more countries and regions understand the concept of" simplicity and simplicity ".

Hu Chengchu, executive director and vice president of Li Lang (China) Co., Ltd.

In 2012, Li Lang spent a lot of money in the times square and Fifth Avenue to shoot an advertising film starring Chen Daoming.

After three years, Li Lang carried the advertisement to the big screen of times square.

For the private enterprises in Quanzhou, the name of "brand capital" is loud in China, but internationally.

On the other hand, there is a lack of "heat". This collective appearance is undoubtedly the upgrading of brand business globalization strategy.

But the first crab eating company was not the three companies that appeared this year. As early as last year's Spring Festival in China, there was a promotional film of the image of "East Asian capital Quanzhou" and a new year's commercials featuring the mixture of international fan and Chinese style. It was played across the big outdoor screens of times square in New York.

The five signed NBA stars were amused by the funny dress and funny dialect.

In this year of China, PEAK's five signing stars are holding different accents of Chinese language, bringing new blessings to the people of the world and giving world visitors a better understanding of Chinese culture and understanding of Chinese brands.

Xu Jingnan, chairman of PEAK, said that the appearance of New York Times Square's "East Asian capital of Quanzhou" image was PEAK's tribute to Quanzhou's "Wen Du" construction.

"PEAK's development is inseparable from its hometown. It is proud and glorious to contribute to the construction of our hometown. PEAK will continue to demonstrate the strength and style of Quanzhou in various media and platforms."

In recent years, as the brand has gained a foothold in the domestic market, some sporting goods companies in Quanzhou are beginning to extend their overseas experience.

Eastern Europe is Quanzhou.

Brand test the first stop of the European market.

As early as 2002, a number of Jinjiang enterprises in the early stage of brand development entered the European market and established the "Jinjiang street of China Shoes Capital" in Hungary, and officially opened in 2003.

Nowadays, this street attracts all kinds of enterprises to come. Now most of Hungary's shoe wholesalers come from Fujian, China.

 

Jinjiang street may be just a "collectivist form" of the internationalization of sporting goods brands, and the store is the beginning of individualism.

In 2010, when Xu Jingnan visited eastern Europe, he found that local wholesalers of sports shoes were changing to regional agents. If they set up exclusive stores in Hungary, they could serve as a stronghold for enterprises to penetrate Eastern Europe.

In recent years, PEAK has launched a strategy of localizing marketing to promote localization in central and Eastern Europe, and has tailored marketing strategies to these countries through sponsoring its national team or Olympic delegation.

It is reported that PEAK is very popular in eastern and central European countries, especially when Slovenia won the first gold medal in London Olympic Games. PEAK's sales in the region increased by six or seven times.

{page_break}

In addition to Eastern Europe, the Southeast Asian market is also a bridgehead for Quanzhou enterprises to expand overseas.

Quanzhou, Anta, XTEP, 361 degrees, Hongxing Erke and other sports goods brand in Quanzhou as early as 10 years ago has been laid out in Southeast Asia.

In 2005, Anta officially set up a Singapore representative office, opened a number of stores in the bustling areas and central areas of Singapore, and set up branches in Malaysia, Philippines, Thailand, Indonesia and other countries in the following years. XTEP's way to open stores abroad is basically to find a general agent in one country and then to operate a franchised store in the same country. The 361 degree opened its first exclusive store in Southeast Asia in Burma in 2006, and used it as a precursor to have a layout in other Southeast Asian markets.

In recent years, the Middle East market has only entered the vision of Quanzhou sporting goods brand.

In 2013, Anta announced the opening of its flagship store in Dubai. Its Dubai brand manager Kim Pei said that Anta has achieved good sales performance in the Gulf countries such as Saudi Arabia, Kuwait and Qatar. XTEP mentioned its overseas market development in its annual report last year, and the Middle East market has also occupied an important part in some 200 overseas retail outlets.

To compete with international brands in the European and American markets is the ultimate goal of Quanzhou sporting goods brands.

In December 2011, PEAK's flagship store officially launched its trial operation. The store is located on the two floor of West field mall, Karl field, Losangeles, USA, and is located on the same floor with a number of internationally renowned sporting goods stores, covering an area of about 274 square meters. In second years, PEAK opened a store in Melrose Avenue, West Hollywood, Losangeles. At present, PEAK's sales network in the United States is gradually advancing.

 

361 degrees last year in Brazil as the base camp Rio Tinto South American market, Quanzhou brand into South America's pioneer.

The 361 degree plan is to set up 10 representative offices in Brazil, and set up storage centers in the new Hamburg City of South Rio Grande, southern Brazil. The first batch of 150 kinds of sports apparel products will be put into the market in Brazil. In the future, they are more interested in setting up factories in Brazil. 361 degrees also set up a wholly owned subsidiary in the United States last year, and now 361 361 running shoes have been distributed in 58 stores across the United States.

These grass-roots bosses in Quanzhou, who carry their own brand aura, not only expand their channels around the world, but also operate cross-border mergers and acquisitions at the negotiating table, and have never made much progress in the international capital market to lead their enterprises to achieve leapfrog development.

In December 8, 1998, Heng An listed on the Hongkong stock exchange and became the first private listed company in Hongkong to raise funds of HK $700 million. Through listing, the company gradually realized the pformation from family management to modern enterprise management.

After several rounds of internal management changes, Heng An's sales and profits increased steadily year by year. In 2009, with the company's performance increased by 51.28%, Heng Heng's share price rose 131.33%, becoming the star share of the Hong Kong stock market in that year.

In 2011, Heng An was included in the stock index of Hang Seng, thus becoming a blue chip camp of Hong Kong stocks and becoming an institutional target.

In 2007, Anta Sports Products Limited officially opened a trading market on the main board of Hongkong, which triggered a tide of listing in Quanzhou sporting goods industry.

In the following period, XTEP, PEAK, 361 degrees, Meck, Baofeng and so on have landed in the HKEx, and more than a dozen shoe companies have been successfully listed in the United States, Singapore, Germany, Malaysia, Korea, Australia and other places, and have been tested by overseas investors.

Listing has greatly enhanced the visibility of enterprises, and has also removed some obstacles for enterprises to enter the international market.

Nowadays, more and more enterprises have joined the army of overseas capital markets, and the expansion of the "Quanzhou plate" has been completed.

With the promotion of a series of internationalization strategies of Quanzhou brand, its influence in overseas markets is also rising. Its good image and reputation have gradually been reported and recognized by overseas media.

This summer, PEAK and the Slovenia Olympic Committee formally agreed to become the official sponsor of the Olympic Committee in the next 8 years. It was reported by the Slovenia Finance (the Financial Times) on the front page headlines, which aroused strong repercussions. In June this year, the 361 361- series of functional running shoes "361- Sensation" was awarded the most golden recommended product (Best Buy) by the US authoritative monthly runners world. PEAK's basketball shoes "the Parke generation" has entered the list of the top 10 best sports shoes released by the famous American shoe website last year.