Traditional Clothing Brands Are Playing "Crossover".

The slogan of reforming life through science and technology is becoming more and more accessible to people.

Armed to the teeth bracelet, watch,

The introduction of intelligent products often arouse consumers' exclamation.

 

Quanzhou, the world's leading shoe and garment industry, has seen frequent appearances of intelligent express companies.

Since the beginning of this year, the "Internet + shoes" cross-border has been staged in Quanzhou, with a number of leading companies such as 360 degrees, PEAK, XTEP and so on.

Become a typical representative, especially for children who lose their health and monitor their health.

The most popular market expectations.

Taobao data showed that the search index for children's smart shoes increased by 48.1% over the past month, up 218.7% over the same period last year.

As many shoe companies enter the field of intelligence, the age of children's shoes and clothing is coming.

On the e-commerce platform such as Taobao and Jingdong, there are more and more products of intelligent clothing and shoes, among which the number of children's smart shoes is the most popular.

XTEP joined hands with Baidu at 360, 31st, and Lining to cooperate with Xiaomi. More and more traditional clothing brands are playing "crossover".

Lining, a sales of smart shoes with the help of millet mode, sold 6000 pairs online for 4 hours, and the results were admirable.

In fact, in the field of sports shoes, the earliest R & D and production of children's smart shoes is 31st degree company.

In April this year, 31st degree joined Baidu to set up the big data innovation laboratory to start the development and production of children's intelligent sports shoes. In May, the first batch of intelligent sports children's shoes were started to quantify production.

This kind of children's shoes connected with Baidu positioning technology can be combined with mobile phone App.

Parents can monitor the location of the child in real time by mobile phone. Once the location of the shoe is identified beyond the safe range, the App will issue an alarm and provide a roadmap between the location of the phone and the chip location.

The 31st degree smart children's shoes have aroused the response of the industry once they have been listed, and have been recognized by many users, so that they can find out the answers for the 361 degree "Internet +".

At present, the second generation of smart children's shoes will soon be launched.

Meanwhile, in the first half of this year, XTEP group also worked with 360 companies to reach children's smart wearable products. The first landing product is also an intelligent positioning shoe based on children's safety, and is expected to be available by the end of this year.

Ding Mingzhong, deputy general manager of XTEP group, told reporters that as the sub brand of XTEP group's rapid development, "XTEP children" has been advocating the brand idea to release the children's nature. In 2014, it pioneered the establishment of the "foot and foot health research center" in the industry, focusing on the research on the growth track of children's feet in China, and establishing a children's foot database, aiming at producing safer, more comfortable and intelligent children's shoes products.

The exploration of children's smart wearable footwear market has become one of the ways to increase the added value of products and find new growth points in Quanzhou footwear enterprises.

"At present, wearable devices can be more closely related to sporting goods and consumers' lives. On the one hand, they can enhance brand's technological sense, and on the other hand, they can enhance the viscosity of brands and users."

Ding Mingzhong said.

With the production of smart shoes and clothing, Jinjiang shoes and clothing manufacturers also introduce intelligent equipment in all links to carry out "full chain" intelligent production.

Reporters learned that XTEP has acquired several intelligent printing machines.

It is understood that the intelligent printing machine is controlled by the computer pattern program, and the machine sensing detection has the advantages of clear lines and high accuracy.

The traditional printing machine can print 3000 sheets of mesh material per day on average.

The intelligent printing machine can print 4500 tablets a day, and increase the efficiency by 50%.

1 smart devices can replace the workload of 6 workers, and an employee can operate 5 devices at the same time.

The production capacity is 10 times that of the traditional manual printing line, which reduces 90% of the labor volume.

"We have not only added a number of intelligent printing machines, but also updated and updated the latest equipment.

It includes computer pattern machine, 3D intelligent vamp knitting machine, automatic punching machine, automatic spray glue line and so on.

It can be said that at present, most of the links of shoemaking are produced by intelligent equipment, and we are at the forefront of the intelligent production mode of the whole chain of shoemaking links.

Ding Mingzhong said.

Coincidentally, in a production line of Anta factory in Jinjiang, a computer pattern car is running at full speed. Workers simply install materials on the corresponding positions of the template, and the machine will automatically sew.

"Compared with the previous manual sewing, the products produced by the computerized pattern cars have been greatly improved in terms of quality and quality."

Anta (China) Co., Ltd. Feng Ze District store sales staff Zhang told reporters.

According to the insiders, after entering the Internet era, the lifestyle of human beings is undergoing profound changes. The smart wearing of children is the major trend of future development.

With the gradual penetration of wearable concepts and the persistence of environmental insecurity, the next few years will usher in the outbreak of children's smart shoes.

However, the views of market users are not exactly the same.

For some relatively conservative people, they will think that "gimmicks are more practical than"; and for many young and fashionable parents, they will clap their hands on smart shoes.

Recently, reporters on Taobao and other major electricity supplier platform to see many parents look forward to the voices of children's smart shoes.

In addition, the price problem may also become an obstacle to the sale of children's smart shoes.

At present, most of the smart shoes and clothing products sell for almost a thousand yuan.

Consumer Zhang said, children grow fast, a few pairs of shoes a year is normal. If a pair of shoes cost thousands of dollars, then for ordinary families, it is still more difficult to bear.

Dai Jia Po, deputy general manager of Fujian Xing Xing children's products company, believes that many high-end shoes and shoes companies are developing high-end technology, and some research and development results are really good. However, high technology often means high cost, and the cost of research and development is high.

At present, most of the smart children's shoes brands are actively operating. Although the prospects are promising, it is still a long time to enter the consumer market from a large scale.