Double Eleven. Is Your Wallet Strong Enough To Drum Up?

Since November,

The platforms have been using all kinds of skills to create various promotional advertisements.

As the originator of the double eleven, Tmall mall is more willing to let go. All kinds of highly provocative shop promotions can be seen on the surface, tempting all the black sheep.

As a loyal member of the ruined class and a member of the authority chopping party, Taobao has contributed N over the years from banknotes to Taobao's success.

Nowadays, the Tmall eleven war has already started. Although all kinds of promotional advertisements for all kinds of double eleven are endless, they can be used as a faithful scouring powder. They have already been familiar with the operation of this platform and are too familiar with other platforms.

Style, big data integration function, click can enter your favorite clothing store, simple and quick; three is Tmall's globalization strategy, and the mass products gathered around the world, let me buy, can be described as a mouse under the whole world.

In order to solve the problem of double eleven cash register system congestion and slow delivery of goods, Taobao merchants have issued advance booking and other measures to alleviate the problem of double eleven congestion. On the one hand, they have conducted early counseling, and on the other hand, they have sounded the clarion call for the double eleven war.

While the major businesses are actively preparing for the double eleven, consumers are also holding tight to the money bag. Watching the double eleven, double eleven consumer groups can be roughly divided into three categories:

One is the rigid demand type. With the rise of online shopping, most of the people will move their places of consumption from offline to online.

The reason is of course the main price, and another reason is the selective expansion.

Huge quantities of goods from all over the world give consumers more choices.

Shopping is also made from the original clothing.

It has expanded to household products, household appliances and many other commodities.

And the time of autumn and winter is the season of changing clothes. The arrival of double eleven also provides an opportunity for consumers who need clothes.

The two is leisure and entertainment. This kind of people is totally consumer oriented.

There is no need to buy urgently needed goods, just to join in the bustle, the right to consume is the time to spend leisure time, just like a group of people in the physical shop wandering around the mall.

If you happen to meet your own eyes and your price is under your own mental condition, you can buy them back. It's a trivial matter to use or not. The most important thing is to enjoy the pleasure of shopping.

The three is cheap impulse.

This type of person is

Perhaps most of them are in line with Chinese consumption habits.

The saying "cheap pictures buy old cow" is the consumption characteristic of Chinese common people.

No matter whether it is necessary or not, if it is cheap, it will move back home, even if it is occupied there.

The author has committed many times this kind of defect, in the past year's double eleven, I have many pieces of merchandise stacked at home, and many packages have not yet been demolished.

It is these three consumer groups that create a sales myth for Taobao for Ma Yun.

But as people's consumption is becoming more rational, Tmall's double eleven sales promotion has gone through its original freshness.

Impulsive consumption caused by low price promotion has been replaced by people's rationality. Sales myth has been somewhat difficult to obtain.

On this basis, what Tmall can do is to make use of customer resources.

Under the impetus, we should constantly introduce new products and attract consumers with the rich and varied products and excellent quality. This is the magic weapon for winning.