Brazil International Textile And Apparel Procurement Exhibition Latin America Market Window

International textile and apparel exhibition shows you a clear Brazil market.

A few days ago, the third Brazil St Paul G

(hereinafter referred to as GOTEX exhibition) is held at the St Paul Convention and Exhibition Center, Brazil.

A total of 150 exhibitors from mainland China and Hongkong, Brazil, India, the United States, Singapore, Mexico, Peru and other countries and regions are participating in the exhibition.

In just three days, the exhibition attracted nearly 1500 spectators. Besides the local audience in Brazil, there were also spectators from Africa, Argentina, Paraguay, Peru, Mexico and other countries and regions.

Although the scale of the exhibition is not large, there are none of the 15 relatively large professional buyers in Brazil.

Like Brazil's most popular clothing seller C&A Modas Ltda., the brand settled in Brazil in 1976. Now it has 215 stores in 90 cities in Brazil, employs 17000 people, Brazil fast fashion sales model Lojas Riachuelo S.A., has 273 sales outlets and 40000 employees in Brazil, Brazil high-end

Via Vento, a retailer, owns 45 stores in Brazil, which are located in the gold place of the mall. Most exhibitors say that the number of audiences is not large, but the quality is not low.

It is worth mentioning that, on the first day of the opening of the exhibition, 10 young people from 6 garment colleges in St Paul have been selected by domestic exhibitors.

The design of the second GOTEX Brazil new fashion design competition (Show) has attracted many spectators, and more buyers have found the exhibition organizers directly after the show, ordering the fabrics used in a fashion show.

It has to be said that the exhibition effect of GOTEX exhibition is more prominent.

Coping with differences

As an emerging economy and BRIC country, Brazil has the world's seventh largest economy and a consumer market of over two hundred million people.

In addition to the traditional agricultural advantages, its industry and service industries are also relatively advanced, and natural resources such as raw materials and minerals are also attracting worldwide attention.

Coupled with the consumption expectation of the Rio Olympic Games in 2016, Brazil has undoubtedly become a hot market for the world's textile giants.

GOTEX exhibition is a professional trade purchasing platform for global textile and garment suppliers, according to the global supply chain concept, and the Brazil Latin American textile industry and market. It is the only international textile and apparel professional procurement exhibition currently open in Brazil. It has played an important role in the development of Brazil and Latin American markets for domestic textile and garment enterprises.

Influenced by the objective factors such as language, distance, pportation and the particularity of Brazil's domestic consumption culture, foreign trade system and tax system, many enterprises are eager to open up the textile market in Brazil.

Especially since this year, Brazil's economy has encountered "cold winter", so that some enterprises have chosen to give up.

Opportunities are always left to those who are prepared.

When some enterprises choose to give up, those enterprises that are innovative and innovative and prepare for it will earn a lot of money and they will come back happily.

As Zheng Zixi, sales manager of Fujian Xinmei Textile Co., Ltd., who attended the GOTEX Exhibition for three consecutive years, said: "the equipment for producing similar products in Brazil is still twenty years ago. Therefore, even if the tariff is higher, the Brazil market will also rely on imports." "Brazil,"

Products can be competitive if they are different.

Early retirement is not a wise move.

As we all know, this exhibition is at a time when Brazil's economy continues to slump and its economic indicators are in full decline.

According to the Brazil central bank's focus investigation report, Brazil's economic growth is expected to decline by 2.55% in 2015. If the data come true, 2015 will be the worst economic performance in Brazil in the past 25 years.

The sharp depreciation and shock of the Pakistani currency increased the cost of imports and increased the uncertainty of the market, which directly affected the presence of some buyers.

Apart from macro-economic factors, the St Paul International Convention and Exhibition Center is far away from the commercial areas of Braz, Bom Retiro and other textiles concentrated in St Paul. It also objectively affects the presence of some spectators, especially affecting the attendance of the sub customers who have a wait-and-see attitude towards the market.

It is understood that the selection of the organizers at the St Paul International Convention and Exhibition Centre is a helpless move because the time of the exhibition and the actual availability of the Brazil Pavilion at that time should be considered. Although many preparations were made, two ferry cars were arranged to circulate the audience between the nearby subway stations and the exhibition hall. Meanwhile, the special people were arranged to take part in the vicinity of the subway station. However, the decoration work originally scheduled for June failed to complete in time and also affected the attendance of the audience to a certain extent.

Consumption is still not weak.

According to the data provided by the world trade organization, from 2006, Brazil's textile and clothing exports were reduced, foreign trade was in deficit, and the deficit was increasing, reaching 5 billion 884 million US dollars in 2013.

The textile trade deficit in 2014 was US $4 billion 611 million, because imports increased by more than 2 percentage points.

According to market research firm Statista's survey report, Brazil in 2014

Sales amounted to US $55 billion, ranking fifth in the world.

The top four were Europe ranked first, market sales amounted to 350 billion US dollars, the US second, market sales amounted to US $225 billion, China third, market sales amounted to US $150 billion, Japan fourth, and market sales volume of US $110 billion.

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According to the statistics of the Ministry of Commerce's "country trade report", in 2014, there were only eleventh categories of imported commodities in Brazil (textile raw materials and textile products), fourth categories (food, tobacco, beverages, etc.), third categories (animal and vegetable oils, etc.), first categories (activities and products), and four categories of clothing and food items closely related to people's daily life were all increased by 5.1%, 8.6%, 6.8% and 4.6% respectively.

At the same time, China accounted for 53.3% (US $3 billion 812 million) of imports of US $7 billion 148 million textiles in Brazil in 2014, ranking third in Brazil's imports from China (10.2%), while China is already Brazil's largest exporter and source of imports.

"Housekeeper" service to solve problems for enterprises

Every exhibition is faced with different economic situations. In order to better help enterprises solve the problems encountered in the exhibition process, the comprehensive service provided by the organizers to exhibitors and spectators has been upgraded to "black gold steward" service in the past three years.

At the exhibition site, the organizers not only set up service points, but also organized on-site plation to communicate with exhibitors and customers to solve language barriers, and more trade experts answered on-site difficulties in the Sino Pakistani textile trade.

What is worth mentioning is the "ProB plan" formulated by the organizers. It is learnt that the main purpose of the plan is to solve the difficulties of Brazil SMEs' purchasers in carrying out international trade with Chinese suppliers, help to get through the relevant trading links directly purchased from Chinese suppliers by SMEs in Brazil, bypass the import links which are monopolized by large importers for a long time, reduce procurement costs and improve procurement efficiency.

The ProB plan has simplified the trading procedures of small and medium-sized enterprises. Its international procurement links and cargo clearance links are all implemented by the China Pakistan center. The exhibitors can obtain Renminbi income directly after the direct delivery of products according to the regulations. Meanwhile, the organizers also conduct targeted training on local technical buyers, such as technical standards, financial support, practical operations and e-commerce, to help them understand the key links of pactions.

Special events are brilliant.

At the exhibition site, the two Brazil new fashion design competition has been held for many years.

The costumes of the competition are all from domestic exhibitors. The costume design comes from 10 young designers of 6 garment colleges in St Paul.

On the one hand, the competition provides a platform for young designers in Brazil to display their talents. On the other hand, it also attracts the industry to give a deeper understanding and attention to the value of GOTEX industrial diversification and enhance international influence.

At the same time, it also reflects the advantages and complementarities of China Pakistan textile and garment industry, and provides a new mode for the cooperation between China and Pakistan textile enterprises.

The GOTEX exhibition, which has been held for the three time, is the only international textile and clothing professional procurement exhibition currently open in Brazil. The organizers are all authoritative professional organizations in their respective fields. This is a truly strong cooperation.

GOTEX exhibition not only provides excellent platform for domestic textile enterprises to develop Brazil market, but also helps exhibitors escort Brazil.

The exhibition will be concluded successfully. The fourth GOTEX exhibition will be held on September 20~22, September at the North Exhibition Center of St Paul, Brazil.