Twenty Years Cast Brilliant Internet + Humen Trade Fair New Journey

After decades of development, Humen has developed into a Chinese garment.

An important electricity supplier base, an electric business gathering area in Southern China, and an online shopping logistics gathering area in Southern China. In 2015, Humen was named the "national e-business demonstration base" by the Ministry of Commerce. It has become the first national garment e-commerce demonstration base in the country.

In 20 years, we have made brilliant achievements.

In from November 20th to 23rd, the twentieth China (Humen) International Fashion Fair was held in Humen, Guangdong, a famous garment city. From the start of the new year, the trade fair of the southern style clothing capital quietly greeted the twentieth session.

Looking back at history, Humen Trade Fair has made brilliant achievements, becoming Dongguan and even Guangdong province.

Weathervane.

While maintaining the characteristics of exhibitions for many years,

More innovative features, the Humen clothing "golden signboard" in a new form in the eyes of the world.

Fashion week in Humen has been upgraded again.

Since 1996, Humen has hosted the first international garment trade fair in China.

10 years later, Humen built a complete road of beauty. In 20 years, it was the top of the cluster.

In addition to live trade shows, there will be 14 performances of the fashion show at the main venue of the trade fair, including 4 special venues including Korean designer, Wang Peina, China top ten fashion designer.

Special venues, including YISHION brand, E XUN brand, New Zealand clothing brand, and other ten well-known local brands and other fashion shows, as well as the national electricity supplier Summit Forum and many other high specification professional forums, with a strong atmosphere of creativity and fashion, professionalism and strong international character, is a fashion event worth looking forward to.

At the twenty special occasion, in order to let people know about the "glorious years" of the trade fair, this year, the organizers specially set up the "Humen rendezvous 20th anniversary retrospective results Exhibition" special area in the main venue, with three themes: "wind rising, singing Humen", "group efforts boosting, crane riding clouds", "beautiful road, long sleeve dance", and illustrated the past, present and future of Humen trade fair and Humen clothing and apparel industry.

In addition, we made a special review of the Humen clothing trade fair 20th anniversary, and told the story of the growth of Humen clothing with precious pictures.

In the main venue, people will see more than 90 enterprises jointly set up the fashion district, children's wear area, electricity supplier area, face accessories area, Humen original animation film area, College District, Fumin special area.

Each area has demonstrated the complete industrial chain and strength of Humen's clothing and apparel industry.

A. new stadium helps Humen's new leap forward

History provides people with different stages, and the Humen stage has undergone two changes.

One is the first China (Humen) International Fashion Fair opened in Longquan Commercial Plaza in 1996.

The second is the fourth China (Humen) International Fashion Fair main venue to move to the Yellow River fashion city after 1999, which has been used to the nineteenth session.

This year, the twentieth China (Humen) international fashion trade fair and 2015 Humen fashion week use the new pavilion, the temporary exhibition hall of Humen Convention and Exhibition Center, and plan to start the Humen Convention and Exhibition Center from 2016.

The new stage shows a new starting point.

The main venue of the fair is 10000 square meters, with a height of 12 meters and a height of 6.5 meters, which can meet the basic needs of the exhibition.

Although it is a temporary building, the specifications are no less than the previous indoor stadiums, and even the layout and facilities of the performance hall are even more upscale.

At the same time, compared with the old venues, the entry and exit settings are more standardized and unified, and more stringent entry and exit restrictions will attract more professionals to participate.

In addition, the new stadium and its surrounding areas have more than 3000 parking spaces, which will play a positive role in alleviating the old problems such as parking difficulties and traffic jams in the past years, and will help to enhance the image of this exhibition and help the exhibition to achieve a new leap.

Humen town relevant responsible person said, Humen plans to start from the end of the current trade fair next month, that is, in December 2015 to start the Humen Convention and Exhibition Center at the site of the current trade fair.

The center is divided into two parts: the main hall and the performance hall, with a total construction area of about 15000 yuan, with a total cost of about 30 million yuan.

Among them, the main building area is 10000 square meters, the number of floors is 1 stories, the net height is 11 to 13 meters, the main structure is steel structure, the performance hall and office building area is about 5000, the number of floors is 3 stories, and the building height is the same as the exhibition hall.

The facade material of the exhibition hall mainly adopts perforated metal plates, and adopts modern architectural style design. Its appearance is simple and bright, and its personality is distinct. It forms a whole architectural pattern with the commercial style of the sports Plaza.

The official also revealed that the exhibition center may be put into use next year during the trade fair.

B. fashion week shows "international fan"

In 2014, the nineteenth Humen Clothing Fair introduced the concept of fashion week for the first time, marking the gradual development of the Humen fashion fair to the gathering of fashion culture industry.

This year, the fashion function of the 2015 fashion week in Humen has been promoted again, and is fully integrated with the international fashion week.

Clothing week leaders said that the layout of the fashion show hall was based on the four major international fashion week performance rooms such as New York and Milan. There were no high T stations at the scene, and nearly 500 seats were distributed on both sides of the show on the high side.

Participating models are featured by the new Silk Road, the top fashion institution in China. We specially invited Zhang Shanshan, the China world champion Miss 2013, the 23 world supermodel global competition China Lily runner up, and the 21 world model miss China finals Yu Yuanyuan.

And 80% of spectators on the show will come from orientated guests, corporate customers, fashion media and industry leaders.

There will be 14 fashion shows at the main venue of this trade fair. Among them are Korean designers, Guangdong top ten fashion designer Joneaa Xie, China top ten fashion designer Wang Peina and so on, including 4 designers. Besides, there are many famous local brands including YISHION brand, E XUN brand, nu Fang clothing brand, kapok road brand, fuming company special field, Xingcheng international brand, Shiqin dress, Ludi poetry dress and so on.

This fashion week will focus on creating the best window for famous designers both at home and abroad to enter the market and the important platform for Humen's clothing brand to enter the world.

It is understood that the Humen fashion giant coffee reality show will also be launched for the first time, and the "2015 Humen designer Carnival" will be held by the Humen Fashion Designers Association and Chi Chi dress Co., Ltd.

At that time, the owners, brand managers, fashion designers, media reporters and industry elites of Humen's major garment enterprises will be present to share the fascination of all kinds of new fashions.

C. set up platform for apparel supply and marketing docking

In 2015, Fu Min fashion new product launch and procurement meeting will also be held during the trade fair. More than 300 well-known clothing professional buyers and professional buyers from various provinces and cities across the country will participate in the trade fair and visit Humen garment enterprises and industrial areas.

There will be a lot of highlights in this purchase.

During the procurement Festival, businesses and purchasers not only carried out face-to-face procurement docking activities in fuming fashion city, but also formed a purchasing group to enter Humen's strength plant.

Business circles and jointly discuss the quality of brand building, how to expand sales channels and other issues.

The official of Fumin fashion city said that in order to better help businesses expand their channels, the rich people have taken a series of measures. The core is to create high-quality brands, and to promote the market through the influence of benchmarking merchants. This procurement docking conference is an exploratory attempt to focus on promoting the strength of the rich people.

According to the briefing, the joint meeting will be hosted by the Circulation Association of China Textile Industry Federation and Guangdong Humen Fumin Group Co., Ltd., Humen Fu Min Investment Co., Ltd., Humen Fumin fashion city, Fumin brand club, Humen garment and apparel industry association, national textile material Museum Humen branch, China Textile inspection center Humen laboratory and new Silk Road Southern China fashion Publishing Center Co operation. It is one of the most important business activities in line with the current Humen clothing trade fair, and also the most direct supply and demand docking platform for the original clothing brand and local buyers.

The person in charge told reporters that holding such a docking would enable the vast number of businessmen from and outside the province to fully understand the thickness of Humen industry, the height of the South style clothing and the strength of the rich people's brand. At the same time, it also showed the charm of Humen as the Pearl of manufacturing industry, and played an important role in realizing the precise docking between buyers and brands and the long-term cooperation between suppliers and buyers.

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Big data for Humen clothing insert wings

Humen clothing trade fair is a new direction for the development of Humen garment enterprises.

With China's implementation of the layout of the major economic strategy of "one belt and one road" and the adjustment of the strategic layout of the national textile industry, Humen's clothing and apparel industry is facing new situations, new opportunities and new challenges. Humen will take the initiative in docking.

"National development strategy, on the basis of a comprehensive layout of the economic and social development pattern of Humen, highlights the clothing and apparel industry, pays attention to two leading enterprises, improves the clothing and apparel wholesale and retail business circle, the surface accessories business circle and the clothing innovation business circle, and creates five kinds of clothing, namely, casual wear, women's wear, children's wear, men's wear and knitted underwear, and nurture ten new provincial brand names, supporting tens of billions of enterprises and striving for hundreds of millions of clusters.

　　據虎門鎮經信局相關負責人介紹，虎門未來還將著力打造包括服裝城、布料城、商務城在內的10平方公里中心商貿區，力爭實現虎門服裝服飾產業集群年銷售額超800億元;著重建設“虎門服裝產業協同創新中心”，圍繞服裝產業打造一系列平臺，為服裝服飾業升級發展增強動力與活力;借力“互聯網+”的東風順勢而為，推動移動互聯網、云計算、大數據等與服裝產業的融合發展，推進“互聯網+生產”、“互聯網+商圈”、“互聯網+海外市場”及“互聯網+旅游”的跨越發展;大力發展服裝電商，實施虎門“五個100”電商品牌培育工程：培育100個跨境電商品牌，扶持100個銷售額超5000萬的電商標桿企業，樹立100個傳統服裝品牌融合電子商務的示范榜樣，做強100個淘工廠企業，打造100個離岸產業園區。

In addition, in order to consolidate and enhance the gathering power and radiant power of the professional market of clothing and clothing in Humen, Humen will also set up the Humen Garment City Construction Management Committee, using big data technology and "Internet +" thinking to strengthen the resource integration and coordination of market clusters.

It is understood that the CMC has 4 working groups: planning and coordinating group, comprehensive joint management group, joint law enforcement group and information push group.

Main functions: the functions of planning, guiding, coordinating and serving the clothing market in Humen, strengthening exchanges and interaction among different markets, improving hardware matching and strengthening publicity and publicity; providing joint office work to provide one-stop public service such as certification, annual examination and tax payment to merchants in the clothing area; and joint relevant functional departments, intensify law enforcement, maintain the daily operation order of the garment city, create a safe and harmonious market environment, and promote the construction of "smart business circle".

To carry out panoramic information management of Humen Garment City, improve the network service of garment city business circle, adjust the function of business circle through data analysis, and optimize the layout of format.

The upgrading of Humen's garment industry has also been recognized by the domestic industry.

In 2002, by the China Textile Industry Association and the China clothing association as the "Chinese women's clothing town", Humen town was awarded the title of "China's children's clothing town" by the China Textile Industry Federation and the China clothing association in 2013. In 2015, it was officially named the "national clothing (leisure wear) famous brand creation demonstration zone" by the State General Administration of quality supervision and quarantine.

Up to now, Humen has become the first country in the country, and is the only city in the three fields of women's wear, children's wear and casual wear.

In addition, Humen has won the first batch of national textile industry cluster pilot projects, the first batch of national textile model industry clusters, the first batch of China's clothing industry demonstration cluster, the national Torch Plan clothing design and manufacturing industrial base, China's 100 best industrial cluster and many other national honor.

This series of national honor has become the best interpretation of the pformation of the value chain of Humen's clothing and apparel industry from the low end to the high end, and has laid a solid foundation for the success of this trade fair.

Bright spot

Deep integration of "Internet + production"

In November 19th, led by the Humen Electronic Commerce Association, the Humen electricity supplier Industrial Park hosted the second Humen international electricity supplier Festival jointly hosted by the 9 big electricity supplier industrial parks, including the big Ying Ying clothing mall, the Italian electricity mall, the Humen cross border electricity supplier park, the Yulong small commodity electric mall, the Yuet children's power shopping mall, the 100 power shopping mall, the the Yellow River electric mall, and the world electric mall.

This electricity supplier Festival is a wonderful event of the Humen electricity supplier industry. From November 19th to November 21st, during the 3 day business Festival, a total of 16 events were unveiled, covering three main themes: first, the third China (Humen) international apparel online trade fair and the big Ying Ying e-commerce market; the two is the national electricity supplier Summit Forum, the micro business training salon, and the new blue ocean of cross-border electric business -- the special topic of your business trips; three is the promotion and promotion activities of Humen industrial belt, Italian business district O2O, and micro business O2O million cash coupons joint promotional activities.

In fact, in the era of rapid development of the Internet, Humen garment enterprises are actively embracing the Internet, promoting the deep integration of "Internet + production", and focusing on creating service platforms such as e-commerce cloud, small and medium enterprise cloud, intelligent manufacturing cloud, and public service cloud.

The government encourages garment enterprises to make full use of new technologies such as mobile Internet, cloud computing, big data and Internet of things to carry out comprehensive innovation in brand management and business mode, and form new competitive advantages to promote the development of garment industry in the direction of networking, digitalization and intelligence.

According to the relevant person in charge of the Business Bureau of Humen Town, the positioning of Humen's electricity supplier development is very clear, that is, the development of clothing e-commerce as an important way to boost the pformation and upgrading of the garment industry, and strive to accelerate the integration and development of information technology and clothing and apparel industry, and create "an important base for China's clothing and accessories business".

"Since 2013, we have been working with Donghua University to conduct research on the electricity supplier format in Humen."

The person in charge told reporters that through the investigation and mastery of the situation, Humen has formulated the "Humen clothing e-commerce development plan", "the implementation of opinions on promoting the development of Humen town e-commerce" and other draft documents. It has launched a series of preferential policies such as special funds, policy declarations, business affairs, financial support, park subsidies and so on, and actively guided the development direction of Humen's e-commerce.

After two years of development, Humen town has formed the main function of Humen clothing Electric Power Industrial Park, with the functions of many industries such as Daying Ying clothing mall, Italian electric power mall and so on, forming a cooperation mechanism of "government guidance dislocation operation and market leading industry chain matching", covering all aspects of comprehensive apparel industry chain, such as comprehensive domestic and foreign trade, professional cross border trade, wholesale and retail of apparel network, import and export of characteristic port goods, clothing and clothing, clothing and accessories, clothing accessories and e-commerce brand incubation.

In March 23, 2015, the Humen electricity supplier association first organized 32 high quality e-commerce enterprises in the name of "Humen electricity supplier" to take part in the Alibaba's "fast fashion and set the future -- quickly book the 2015 summer and autumn clothing ordering society", and the exhibition site directly completed more than 9000 orders pactions.

In addition, Humen town has actively guided the traditional brand clothing enterprises to develop e-commerce, and actively utilized the information superiority of the Internet, broadened the brand communication channels of enterprises, and expanded the brand influence.

In order to solve the short board problem of traditional clothing enterprises in the development of e-commerce, in 2014, Humen successfully promoted the 8 merchants in the town to introduce the electricity supplier management team in the form of shares, help enterprises to achieve a smooth pition in the pformation period, expand the online sales channels, and play a good exemplary role in speeding up the pace of Humen garment enterprises' electricity supplier and constructing a new pattern of good clothing and apparel industry informatization development.

Relying on rich clothing and apparel industry resources, strong customer base, strong solid economic support and superior location traffic, Humen vigorously develops e-commerce.

At present, it has developed into an important base for Chinese clothing and clothing business, an electric business gathering area in Southern China, and an online shopping logistics gathering area in Southern China. In 2015, Humen was named the "national e-business demonstration base" by the Ministry of Commerce, and became the first national garment e-commerce demonstration base in the country.