Traditional Clothing Industry Focuses On Personalized Service And Beachhead O2O

For traditional garment processing enterprises, the trend of "mass production" is gradually fading away, followed by "tailor-made".

The era of consumer dominated supply chain has come, to meet the individual needs of consumers has become the focus of pformation of traditional garment processing enterprises.

Before the advent of the Internet, garment processing enterprises usually carry out production according to market forecasts. This promotion process always focuses on the market and ignores the dominant position of consumers.

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After the appearance, people's personalized needs have been satisfied, and the clothing market has begun to approach consumers' needs to meet the individual needs of people.

In clothing customization, uniforms occupy most of the market.

There are many kinds of uniforms, including engineering clothing, cleaning clothes, school uniform, Western-style clothes, cultural shirt and so on. The market demand is large, which is the leading market of garment processing enterprises.

Nowadays, the demand for uniforms is not only a shelter from the cold, but also gives it an entrepreneurial spirit.

Uniforms have obvious "professionalism", which is a comprehensive embodiment of industry characteristics and industry culture.

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With the deep integration of the Internet, the traditional garment industry is ushering in new changes and moving towards O2O heights.

Fang Ningjuan said that the survival of garment processing enterprises' network development is customized, guided by consumers' needs, and realized the synchronization of online and offline businesses.

In PetroChina's general labor protective clothing, different enterprises have different clothes, for example, the protective clothing of oilfield and pipeline enterprises is red flag, and the labor protective clothing of refinery and chemical enterprises is light grey, and sales enterprises work.

The coat is a yellow flag with red flags, and the trousers are blue.

A uniform standard for labor protective clothing is established, which helps to establish a unified brand of China Petroleum, create a good external image and strengthen the construction of enterprise culture.

Behind a small uniform is corporate culture and industrial characteristics.

In order to meet the increasing taste needs of new and old customers, Guangzhou Fang Xin Garments Co., Ltd. has been advocating international integration since its establishment, and vigorously advocated the introduction of new concepts of international uniforms, combined with the characteristics of various industries in our country, with innovative design and fine technology, committed to uniform finishing.

Driven by "Internet +", the company created a uniform processing network to provide consumers with information services and product services.

The establishment of the website not only enables enterprises to achieve online sales, but also promptly collects consumer purchase information and after-sales feedback.