The Way Out For Designer Brand Is Not Easy To Find.

Fashion is a work of art, but it is also a consumer product.

Before you face the consumer, sort out what is your own design and what kind of it is.

Will like this year, what kind of trials are the big players doing this year, and how to create at least one explosive product, such as vermicelli for Alexander Wang embroidery and buttons.

Personally, I like the limited design series of "Wang 10" launched in July this year, which fully demonstrates Wang.

Quintessence, and his strict control over costs.

It is very difficult for any weak existence to survive in such a complicated and complex business world. To tell the truth, activities like walking shows are essential for fashion brands. Unfortunately, the cost of a 5~7 at least for a show costs a lot for new brands.

Plus media promotion and so on.

Then I don't know how much money I need to spend on the market.

Therefore, once a target brand is found, it is necessary to learn from each other, because it can not only bring about the growth of brand influence, but also reduce the comprehensive cost.

When it comes to fashion, not clothes or accessories, everything can be attached to fashion, such as Dunhill bar, DG ice cream, Ferrari mobile phone and so on.

In addition, cross-border cooperation will also bring a lot of surprises. Recently, Misfit, which was bought by Fossil group, has launched a wearable accessory with SWAROVSKI. The market reaction is very good.

So entangled in the original solidified thinking, will become the reins of binding themselves and brands.

Channels are divided into promotion channels and sales channels.

For publicity and promotion, designers must be the biggest selling point of brands, not others. Therefore, designers must pay attention to stories and ideas when promoting.

In terms of sales channels, ordering will certainly be the most important source of revenue in the early days of the brand establishment. Today, with the development of e-commerce, it can also try product experience + e-commerce to embrace changes in the channel.

It may be premature to discard the idea of dealers. With the gradual penetration of the Internet into the real economy, dealers will also become the memory of the times, so embrace the Internet and embrace KA.

The end is to seek external help.

The tutor system in the Internet business circle is very helpful to entrepreneurs. Even the Alexander Wang mentioned above is also due to the excavation and support of Anna Wintour during the internship of Marc Jacobs.

Seeking help is not a shameful fact. On the contrary, it is an independent designer's brand to face up to his own performance.

The predecessors of the fashion industry, as well as the predecessors of the business world, will be very helpful.