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    The Electricity Supplier Partitioned The Store, "Cake" Is Really Not Enough.

    2015/11/20 13:24:00 50

    Electricity SupplierEntity StoreMarketing Strategy

    Once, the bustling streets in Fuqing bustled to the high street and the Jackie Chan pedestrian street, and the flow of people was like weaving. Now the past is very cold. Many shops are walking around in the shop with the pfer, rental advertisements, salesmen or bored listless customers, or holding mobile phones to entertain sporadic customers.

    Without special holidays, the atmosphere of Wanda Plaza and Yulun Hui shopping center in the western region is also very cold, sometimes even more than salespeople.

    Recently, reporters in the city several business circles visited the survey found that as long as the talk about the business under the eyes, businesses almost use a word to describe: difficult!

    Reporters found that many of the self-employed households in our city, like Ms. Huang, had caught up with the peak period of retail development and earned a lot of money. They had become witnesses to the prosperity of Fuqing's business. However, these witnesses are now worrying and business is becoming more and more depressed.

    Even large stores like Wanda and Yu Rong Hui can be popular except for festivals such as "eleven", "May 1" and "Valentine's Day". The rest of the time is also very cold.

    "Now is an era of universal electric business, almost all of my friends have started the electricity supplier."

    Xue Yunqi is a post-90s guy. He has harvested the first pot of gold through opening shop.

    He put up a "double 11" promotion advertisement for his online store early.

    "This is a good time to make use of this node to generate revenue."

    Xue Yunqi said that his business friends are fighting for the arrival of the "double 11".

    "Clothes in physical shops can be bought from the electricity supplier at a preferential price. People usually do not buy them in the mall."

    Office worker Chen Linlin said.

    "Since the rise of online shopping, the shop has become a fitting room and experience area for people. They will visit the physical stores but will not buy them directly. They will place the order directly online according to the size, the type and the brand of the trial."

    A businessman said.

    "Store rent a month to 10 thousand yuan, and now business is slack, we basically make ends meet every month, business is becoming more and more difficult to do, I want to find another way out."

    High street one

    Couture

    Shopkeeper Huang said that over the past decade, she has been making clothing here. In recent years, after the rise of online shopping, the physical store business has begun to fade. Now her shop has very few daily turnover, deducting store rents and labor costs, and almost no profit.

    Some users of social networking applications such as micro Amoy, micro-blog, WeChat and so on, as long as they download an electronic mall App, can directly forward and share commodity information and get orders, and the delivery and after-sales service are responsible for the business.

    After the paction is reached, the user who shares the share can get the commission directly.

    Through this way, the group of e-commerce providers has been called "micro business". Some people are mainly individuals, releasing goods information through WeChat and micro-blog, doing direct business or purchasing business, and are also classified as "micro businesses".

    A large number of "micro businesses" rush into the micro-blog and WeChat circle of friends to "sell the screen", selling all kinds of skin care products, high imitation products and other "three noes" products, injure the original attributes of social products, causing many people's resentment.

    Reporter survey found that more than 8 of social software users call for "don't brush screen", "return my friends circle", issued "no purchase, we are friends".

    "Sharing information in micro-blog and friends circles is not easy to get orders."

    Chen Kang, who has done micro business, said that nowadays, there are more sellers in the circle of friends than buyers.

    Xiao Lin is very fond of online shopping.

    She said, online shopping products can not see the real thing, every time online shopping she spends a lot of time than three goods, the final selection of goods is not necessarily genuine, which makes her very worried, she is eager to find a "reliable" online shop.

    Reporters noted, "shopping.

    Shop online

    "It is not only the current shopping standard of young people, but also the age of online shopping groups.

    Aunt Zhou, more than 50, fell in love with online shopping.

    Buy clothes

    And electrical appliances. I also like to see the Internet and ask my daughter to help with the order.

    According to incomplete statistics, the amount of online shopping has increased year by year in recent years. Last year, the total amount of online shopping in the city was about 15 million yuan, with nearly 10 million goods.

    With the rapid development of e-commerce, the rise of online shopping mall has changed people's way of life, and is constantly dividing up and eating the cake of traditional retailing.



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