The Smart Products Of Ralph Lauren Are Very Bright.

Ralph Lauren, who has been deeply interested in digital technology, has recently launched the Oak interactive touchable mirror fitting room to enhance the shopping experience. Ralph Lauren It is reported that this kind of touchable mirror can provide advanced technology for offline retail, customers can touch the mirror to request different sizes of single products, and can also place a direct order! Do you want to try? In fact, in addition to this kind of touchable mirror, Ralph Lauren also has the following, these mothers are no longer worried about your smart products.

First of all, let's first learn about the interactive touch mirror dressing room under Ralph Lauren. It is jointly launched by Ralph Lauren and Oak Labs to launch interactive touchable mirror fitting room, which is used to improve consumers' shopping experience. Consumers can touch the mirror and ask for different sizes of the corresponding products or seek assistance from the assistant office. And you can learn the rest of the products by linking text and order from the touchscreen desktop.

In addition, when using the Oak interactive dressing room, consumers can spanlate the content into five other languages, including Italian, Portuguese, Spanish, Chinese Putonghua and Japanese. This means that consumers can visit New York's content from Brazil and identify the content in Portuguese, so as to apply for additional single products in a touch mirror. It can also respond to their terminals in English, and the responses will be automatically spanlated into Portuguese.

Healey Cypher, co-founder and chief executive of Oak Labs, said that "all channels" are outdated. He prefers to use the word "interactive business" to describe this way. Oak is using technology to improve the shopping experience of store consumers. He explained: "interactive business is a real and extraordinary experience between consumers and brands, rather than" mobile phone sales "," e-commerce sales "or" physical store sales ".

At present, Ralph Lauren group has brought the Oak interactive touchable mirror fitting room to the Polo Fifth Avenue flagship store on fifty-fifth street, and has installed 8 pieces in the store. In the future, 8 mirrors will be installed in the better Polo store.

Last year, Ralph Lauren launched the smart version on the basis of the classic Ricky section. This beauty bag, which can store all kinds of cosmetics and valuables, can still recharge. It is reported that the charging device in this bag can charge up to 1000 times to the phone, and the built-in USB interface can be adapted to any mobile phone. In addition, when you open the bag, you will turn on 4 LED lights, so your mother won't have to worry about going out again at night.

The key is this. Bag It can also become a charging treasure. It can charge the cell phone 1000 times! How much MM should be excited? With this magic bag, three years do not need to worry about the power failure. However, I have to tell you the truth. In fact, this smart bag works the same way as charging treasure. You have to charge it every day to ensure that you can charge your cell phone for second days when you go to the nightclub.

Moreover, since the battery is sewn in the bag, almost three years later, when it dies, you must take the bag to the Ralph Lauren store and ask someone to replace the battery.

The Ralph Lauren Polo Tech smart clothing, which was officially launched in August this year, looks like an ordinary sportswear.

This smart clothing can not only see through your physiological data, but also your fitness trainer. It is reported that the cloth is embedded with conductive silver fibers, and a small box in the chest is equipped with various sensors, which can detect heartbeat, pressure, breathing and other motion data. In addition, you can also develop targeted fitness programs. And when the movement is in progress, combined with the application of mobile terminals, PoloTech will remind you of the amount of exercise in real time, such as "speed up!" "OK, stop!" with this dress, mom will know your health.

This type Smart T-shirt The retail price of US $295 (about 1881 yuan) was sold on line and offline stores in August 27th. If you want to set up a Polo Tech, you can purchase it at Ralph Lauren official website, New York flagship store and at USTA Billie Jean King National Tennis Center.

On the other hand, a report by Tractica analysis company estimated that by 2020, the annual sales of smart clothing could reach 10 million, much higher than that of 14 million pieces in 2013. And according to Gartner The forecast is that the market will reach US $4 billion 970 million in 5 years. It seems that Polo Tech smart clothing may make the Ralph Lauren group's performance even higher.