United States Buck Dress Up Against The Trend To Increase The Plan For Restructuring.

Mei Bang clothing announced in the evening of November 20th, plans to adjust the company's non-public offering of shares.

Specifically, the amount of issuance should be adjusted to no more than 1 billion 90 million shares from the previous 710 million shares, and the issuing price shall be adjusted to not less than 8.28 yuan / share, and shall be adjusted to not less than 5.94 yuan / share.

The purpose of raising funds and usage is not more than 9 billion yuan for the "intelligent manufacturing" industry supply chain platform, O2O all channel platform and the Internet.

The construction of cloud platform center is adjusted to no more than 4 billion 200 million yuan for the construction of intelligent manufacturing industry supply chain platform, O2O multi brand sales platform and the Internet big data cloud platform center.

At the same time, the company said that this reduction in the amount of fund-raising is based on the actual needs of the company to make adjustments, and will not affect the investment projects.

In response to the adjustment of this fixed increase plan, the company's relevant responsible person explained that the company originally planned to raise 9 billion yuan of funds for strategic pformation, but was forced to suffer from the stock market crash, thus affecting the fixed increase scheme and amount.

According to the trend of capital market and the actual operation strategy of the company, it is necessary and feasible to adjust the scheme of non-public offering of shares, which is conducive to promoting the sustained, stable and healthy development of the company. It is in conformity with the relevant securities laws, regulations and the relevant provisions of the articles of association.

If the non-public offering funds can not meet the capital needs of the company's projects, some of the companies will raise their own funds to solve them.

In fact, 2012 has made the Internet pformation and development an important long-term strategy of the company since the beginning of the year. It has also explored and implemented in the traditional retail channel experience upgrading, commodity circulation, manufacturing resource integration, strengthening the cooperation of the external Internet platform, the pformation of the platform, the innovation and development of mobile Internet, the big data and membership services, and accumulated rich experience in pformation and upgrading, laying a solid foundation for the future comprehensive Internet pformation and development.

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"Just concluded the double eleven Shopping Festival, Tmall trading volume of 91 billion 217 million yuan, including wireless pactions accounted for 68.67%, participating in the paction countries and regions 232, compared with the 2014 57 billion 100 million yuan growth of nearly 60%."

Zhou Chengjian, chairman of the United States, said frankly, "facts have proved that

Indeed, it has become an indispensable element of competition, but our understanding of the Internet is too superficial before.

So when the tide of the Internet starts, we can only start from the sales side and expand the Internet for channels.

After several years of exploration, I think the United States has found a real pformation path, that is, the Internet for the whole process of the apparel industry: at the sales side, using the big data accumulated by the Internet, we will more accurately judge the future trend of the fashion; at the end of the production, we will use the Internet to raise the efficiency of the workshop and gradually realize the customization of the clothing.

In Zhou Chengjian's view,

The intelligent factory, in short, can support a single product production line factory. As long as the product experience is the ultimate, any change in the consumer market can also be easily handled.

Through this intelligent pformation, the company can achieve high product cost performance and industrial upgrading.

It is reported that Metersbonwe has begun to accept personalized orders from consumers in Hangzhou, Chongqing and other regions, and put it into a pilot factory in Shanghai.

"At present, the order per day is about 350%, but the customer is very sticky.

Although custom-made clothing is expensive in general, our customization is more expensive than 30-50%, but customers are perfectly acceptable. "

Zhou Chengjian said.

In November 23rd, the United States buck rose against the trend, closed at 7.1 yuan, or 3.35%.

The company's relevant person in charge said: this investment project is in line with the national industrial policy and meets the company's established development strategy toward Internet pformation. It helps the company continue to consolidate and strengthen its leading edge in the apparel industry and achieve sustained and healthy development in the future.