Tod 'S Group'S Acquisition Of Roger Vivier Has Strong Brand Expansion Power.

According to the latest news from Milan, Italy luxury group Tod 's will acquire the brand ownership of luxury shoe brand Roger Vivier at 415 million euros ($441 million 700 thousand).

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Currently licensed by the seller Gousson Consultadoria e Marketing S.r.l to Tod's group, it will expire in 2016.

The owner of the Roger Vivier brand is none other than the founder of the Della Valle family of Tod s group. The CEO of Tod s group is currently one of the two brothers Diego Della Valle. "Vivier"

Gousson Consultadoria e Marketing S.r.l will reinvest 207 million 500 thousand euros ($220 million 800 thousand) into the Tod's group through reserve capital.

It will reach 83.53 euros per share ($89 per share).

Tod's group emphasizes that the completion of this paction is the result of continuous negotiation and running in.

As part of the paction, Tod's Group subsidiary Roger Vivier France SAS has made sure that the company can continue to purchase Roger Vivier Paris SAS, which manages the brand's flagship store in Paris at a price of 20 million euros (US $21 million 300 thousand), with a net financial value of 2 million 500 thousand euros (US $2 million 600 thousand).

Tod's group has the same brand name Tod's, Hogan, Fay and Roger Vivier brands, according to the brand, the best performance is still Roger Vivier, its sales rose 20.1% to 112 million 100 thousand euros (about 125 million 550 thousand U.S. dollars), according to the constant exchange rate rose 8.9%.

In Hongkong, where the market is negative and dragged down a lot of luxury brands, the shoe brand Roger Vivier is expanding. In September this year, it opened third shops in Hongkong, which is located in Tongluowan, the most expensive commercial zone in Hongkong. It will sell Roger Vivier brand series of accessories, shoes, bags and fur.

In 2005, Roger Vivier opened its first store in Hongkong and officially entered the Greater China market.

At present, there are more than 10 stores in the Chinese market.

According to earlier reports, the full acquisition of France

Roger Vivier is an important plan of Tod 's group. Tod' s group has owned and licensed the production and distribution of the brand from the beginning of 2011, and the brand usage fee is about 12% of the wholesale sales. The franchise will expire next year.

Emilio Macellari, chief financial officer of Tod's group, said: "

The negotiations began in January 2015. Roger Vivier is the biggest profit brand of Tod 's group. Its accession will have great benefits to the group's interests.

If the group can not continue to use Roger Vivier, we will lose a large part of our profits.

According to the latest nine months' earnings report released by Tod's group, its total sales amount is 787 million euros (about 844 million US dollars), lower than the 789 million euro (about 846 million US dollars) expected by Reuters analysts earlier.

As of September 30, 2015, the Tod's China Group's revenue in the Greater China market plummeted by 14%.

Some industry analysts say that LV and Gucci's large area Logo handbags are seen everywhere in big cities, which make them no longer unique and rare. Their sales have experienced a sharp decline. Now Chinese consumers are more inclined to buy some unusual products. Obviously, this bad precedent has been taken the lead by smart Roger Vivier.