Industrial Clusters Build Advantages Through The "Network", The Market Of The West Willow Hatch Business Platform

For the textile and garment industry, the most popular topic recently is "Internet +", and this new term in the era of "mass entrepreneurship and innovation" is a new term for many people.

But is this really the case? Especially for the textile and garment industry cluster and the specialized market, which gather a large number of small and medium-sized enterprises, how can we rely on the network to build advantages?

The traditional mode of cluster development needs to be changed.

Over the past 30 years since reform and opening up, China's textile industry

The development has made remarkable achievements, not only meeting the needs of domestic and foreign markets, but also creating the most complete industrial chain in the world, and gradually forming a large number of industrial clusters and specialized markets with textile and clothing as the core.

"China's textile and apparel industry chain is the most complete.

From cotton planting, fiber manufacturing, spinning and weaving, fabric production, to clothing, home textiles and other types of end products sales, every link can be said to do very well, and there is a close combination of all links.

However, in recent years, China's textile and garment industry has gradually exposed more and more problems. The most obvious problem is inventory.

Professor Tang Bingyong, director and doctoral tutor of IBM e-commerce development center, Donghua University, believes that in the process of the circulation of the big industrial chain, any link is indispensable in the industrial chain. Any problems in one link will affect other links.

Taking clothing as an example, the intermediate links only considered the needs of downstream enterprises, but ignored the needs of terminal consumers. The production links and terminal sales information were not effectively shared, resulting in both terminal apparel inventory and intermediate accessories.

"Heavy quantity and heavy scale are the biggest commonalities in the development process of many industrial clusters and specialized markets in China for a long time. But with the change of international market demand and the change of consumption patterns at home and abroad, this extensive development will not be able to adapt to the changeable market demand at present. This is not suitable, one of the important reasons is that the information gap between upstream and downstream of the industrial chain is not smooth."

For the many problems existing in China's textile and garment cluster and professional market, Hu Baogang, President of the Chinese Academy of intellectual Sciences, believes that it is the most effective method to provide the necessary data reference for the industry development through the background of big data system to understand the information in the industry chain and provide the necessary data reference for the development of the industry.

In Tang Bingyong's view, if we really put "

"Infiltrating into every link of the industrial chain, so that information can be fully shared, so that every production link in the industrial chain can be well documented, and all production can be targeted, rather than relying on experience to guess that China's textile and garment industry chain will be more adapted to the consumption characteristics of people nowadays.

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Electricity providers to enter the market to stimulate sales potential

For China's textile and garment industry cluster and professional market, another important content of "Internet +" is "Internet + commerce" or "Internet + circulation", which is of great practical significance to the cluster and market in the pition period, and will play a great role in promoting the pformation and development of China's textile and garment industry cluster and professional market.

When it comes to the pformation of cluster and market, we can not fail to mention one of the earliest clothing industry clusters and professional markets in China -- West Ryu Jin, Haicheng, Liaoning.

From the first self produced trousers sold in 1978 to the earliest garment industry cluster and professional market in China, the textile and garment industry of Xi Liu has been at the forefront of the country.

According to statistics, in 2014, the main products of industrial cluster trousers, cotton clothing, women's clothing, bags and other main products in Haicheng market were sold and sold 820 million pieces (only), the throughput of goods in the market exceeded 3 million tons, and the paction volume was 64 billion yuan.

Such an industrial foundation supports the reform and expansion of the market of the West willow market, and has become a solid foundation for the implementation of the "Internet +" pformation strategy.

"In 2015, on the basis of traditional trade, the West willow market set up an electronic commerce platform, and the electric business enterprises began to enter the West willow."

Zhu Yong, deputy director of the market management committee of the West Liu, introduced, "in order to develop e-commerce, a series of e-commerce training has been carried out in the West willow market. Through the training of e-commerce, merchants have reversed traditional ideas, trained Internet thinking, and practiced practical courses to help businesses solve common problems encountered in online sales, and guide merchants to master the way of promotion in Internet marketing.

This is an important choice made by Xi Liu in the era of mass entrepreneurship and innovation.

It is understood that the electric power industrial park and logistics park being built in the market of the willow market will be promoted through the help of "Internet +".

From design, production and circulation to the needs of information development, the traditional cluster market of Xi Liu has new vitality.

"We expect to build and put into operation in 2016, with the goal of recruiting 100 medium-sized electric business enterprises such as B2B, B2C, C2C, and 500 small businesses."

Zhu Yong said.

Regarding this, Xia Lingmin, vice president of the China Federation of textile industry, believes that there are hundreds of large scale textile and garment industrial clusters in China, and tens of thousands of enterprises are living on the big chain of textile and clothing. In these clusters, with the development and changes of the consumer market and the producer goods market, the specialized market covering the whole industrial chain has been developed. In such a complex ecosystem, the infiltration of "Internet +" will undoubtedly bring revolutionary changes to this traditional industry.