SCHOFFEL'S Ambition To Open Shop In Japan

German snow and outdoor sportswear brand Schoffel enter the Japanese market, mainly through the form of a single brand store.

Last summer, Schoffel signed a contract with SSK.

The sole distributor.

Schoffel is located

The store has an area of 117 square meters, which is located in the shopping mall as well as the other two stores, and sells Lowa shoes and Deuter backpack products.

Next year, Schoffel plans to open 2 more stores in Japan.

It has opened 3 stores in Japan, located in Osaka, Nagoya and the nearest Tokyo.

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For the four consecutive year, the camel brand, which has won the "double 11" outdoor sales, has been playing "star card" this year.

Camel general manager Wan Jingang announced recently, Fan Bingbing joined the camel star endorsement group, Han Han, Tong Dawei, Fan Bingbing three celebrity spokesmen will warm up for the upcoming "double 11" electricity supplier war, but it did not disclose the signing amount.

"At present, the domestic outdoor sports are still in the initial stage of development. The selection of big stars like Fan Bingbing will affect more people to understand outdoor and outdoor.

Considering the consideration of brand audiences, camels and Han Han and Tong Dawei have attracted many female fans. This time, the choice of the goddess Fan Bingbing is very attractive to male fans.

Wan Jin Gang said that the three superstars have great help to the camel entity and the electricity supplier. There are more than 3800 entity stores in the camels nationwide. The sinking effect of these celebrity endorsements has a qualitative improvement on the brand quality of the store. In terms of electricity providers, the camels are more confident of the upcoming "double 11" electricity supplier war.

Last year, "double 11", the clothing giant CAMEL camel fought the business with the men's shoes, women's shoes, outdoors and men's wear, and finally won the dress brand championship with 420 million yuan of sales.

Camel's CAMEL camel outdoors won the outdoor category with 90 million 280 thousand yuan sales, and became the outdoor four brand for the four consecutive year.

In addition to developing the brand's own electricity business, camels have begun to expand the category and acquire the brand layout.

It is understood that camel singled out a single brand of clothing almost all categories, including men's shoes, outdoors, men's wear, women's shoes and many other categories, in 2013 also bought the online women's clothing brand "bug Mi Zi."

Mr Wan said that the future will form a strategic layout of multi category and multi brand, forming a collectivization and platform operation.