Orders For Summer 2016 Will Usher In Growth.

The 2016 Summer order meeting held in the industrial park of the five Li Industrial Economic Zone in Jinjiang, according to the 31st degree scale, was raised by a total value of 15%.

The proportion of the increase was higher, and the order quantity and price increased by 9% and 14% respectively.

2016

The growth of orders is the seventh consecutive increase since the last quarter of 2014, while the first order of 2016 increased by 15% over last year. The group will consolidate its earnings and operating profit gains.

The order value only recorded a slight increase, and the profit from the order quantity was almost offset by the average price, reflecting the fierce competition in the industry.

The orders will be delivered to retail stores gradually through distributors in March next year, and will form a significant part of the group's revenue in the first half of 2016.

As an official sponsor of the summer Olympic Games held in Rio De Janeiro in early August next year, the group is expected to benefit greatly from the media coverage and TV coverage of the Olympic Games, which attracts millions of sports fans in China.

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A 2 day "return to the original Yuan Heng Li Zhen", where the Jinchang heighten shoes 2016 spring and summer new product conference in Guangzhou He Jinchang headquarters grand curtain!

The 2016 spring and summer new products released by He Jinchang are stylistic: fashionable and popular elements, giving every pair of shoes new life; the new products are focused on classic slender shoe last and simple line sense to create a more elegant and slender style of simple atmosphere; leisure products use bright and bright coloring to create a more suitable style for spring and summer refreshing costumes, while flexibly applying fashionable elements such as metal buckles, hollowed out, hand-made sutures and so on, showing the gorgeous and relaxed style of popular elements.

Technology: innovation to build the third generation of high-level, will increase the pad heel of the micro "concave" increased to micro "convex" increased, while maintaining the same increase, so that He Jinchang increased the effect of more invisible, heel more delicate and thin.

On the craft of the shoes: the use of the three section head and the top last, and ingeniously combined with the craft of carving, punching, wrinkling and cleaning.

On the leisure sports shoes, exquisite trimming and splicing are emphasized, and the outline of casual shoes is added by hand wax line. The soles of the shoes are flexible, resilient, special leisure rubber bottom, and are comfortable and casual, wide last and elastic, so as to create a more fashionable and comfortable leisure classic.

He Jinchang's original intention to increase his shoes is to focus on increasing shoes, and continue to create healthy, comfortable and invisible ideas.

He Jinchang's fashion designer said: "the higher level is the soul of the shoes inside the system. Only when shoes and feet achieve the perfect combination of comfort and aesthetics, can the aesthetics of feet be truly bloomed."

Therefore, the third generation of the first generation of He Jinchang has become the highlight of the design.

Compared with the increasing market on the market, He Jinchang's original third generation senior executives are more invisible and even more thin. The products have been well received by the dealers nationwide. WeChat's distribution marketing concept has aroused the sympathy of the dealers. We are confident that the order will be a complete success.

Because this order will give preferential policies to dealers, the spring and summer clothing products unveiled on the two themes of "He Jinchang's formal shoes" and "Hesheng heighten women's shoes" have been praised by customers.

He Jinchang's 2016 spring and summer shoes series is more sophisticated than before, and the style is more slender, elegant and the shoes are lighter.

With the advent of the mobile Internet + era, new thinking and technology have brought about new changes.

Following the development of the 3 tier distribution mode of mobile Internet, He Jinchang brand insists on keeping pace with the times.

At the order meeting, the company shared a business model of 3 tier Distribution -- the initial construction of WeChat's 3 level distribution model for O2O.

Let consumers become distributors. Every old customer of He Jinchang is both a consumer and a distributor.