Wenzhou Shoe Enterprises In The Canton Fair Are Still In Poor Order, But Confidence Remains Unchanged.

It has the "export vane".

The 118th exhibition will be concluded at the beginning of the month.

There are more than 600 exhibitors in our city, and the enthusiasm of exhibitors is quite high. But many managers of exhibitors believe that it seems more and more difficult to get orders at the Canton Fair.

"Take orders no longer, now has entered the era of rush orders.

Robbing an order means that the order will not be satisfactory.

A foreign trade manager of a company laughed.

There are more ways than difficulties.

Although demand for foreign trade is weak,

We have not slacken our efforts to strengthen our R & D, so as to continuously develop new products to cope with rising production costs and weak market demand.

Wen's "iRest" brand massage apparatus won the "CF Design Award" at the Canton Fair, and displayed the latest concept products to VIP customers.

Giant shoe giant group, the first half of this year's Canton Fair exhibitors new products, the company's "synchronized with the international market research and development" strategy results.

Gigantic group is a big shoe manufacturer in our foreign trade. Its annual export volume has exceeded one hundred million US dollars.

Deng Yunshou, manager of the Ministry of foreign trade, said that the number of new products accounted for more than 50%.

On the whole, the trade order situation of the giant one is not bad. The self export volume increased from 10.92% to 1 in the period from September to 2000. It benefited from the initiatives of the company in the past few years, such as machine substitution, simultaneous research and development, and strengthening internal management, as well as controlling the rise in production costs, speeding up the research and development of new products and improving the management efficiency.

He said: "for this exhibition, the volume of orders, the number of customers, and so on, affected by the international market environment, is not very effective.

For enterprises, exhibitors are more likely to see customers and enhance their image. "

In fact, the demand for foreign trade has slowed down this year.

Let enterprises get used to accepting this "normality" and strive to get out of this predicament.

According to the survey of 541 provincial monitoring enterprises in Wenzhou's foreign trade and economic operation monitoring points, the export index prosperity index has been declining this year, and it was 76.1 in September. It was in the recession area, the lowest point in the past two years.

Wenzhou Business Bureau professionals believe that the overall sluggish external demand is the primary factor in the current downturn of our city's foreign trade.

The weakening of traditional export advantage is another reason for the increase of foreign trade in our city.

Dominated by labor-intensive industrial structure, our city mainly exports low value added products such as shoes and clothing, lacking international brands, fierce competition in the same industry, narrowing of profit margins, and difficult export growth in the short term.

Deng Yunshou said that in the manufacturing of foreign trade, the domestic coastal areas such as Wenzhou and other places, compared to Vietnam and other regions, labor costs did rise quite rapidly.

In the past few years, the giant has reduced the number of employed workers through the replacement of machines and equipment, and achieved the goal of controlling labor costs.

Next, the company has to work harder to reduce costs.