The 119Th Canton Fair Increases The Quanzhou Brand Exhibition Area.

A few days ago, the reporter learned from the Quanzhou Municipal Bureau of commerce that the total number of enterprises in the 118th Canton Fair was $180 million, down 5.3% from the same period.

It is understood that the overseas purchasers of the Canton Fair had dropped by 4.6% over the same period last year, and the total export turnover of the Canton Fair was 27 billion 10 million US dollars, down 7.4% from the same period last year.

Judging from the fact that the total number of pactions has decreased slightly, the new competitive edge and new kinetic energy of foreign trade are also accumulating, and the policy environment for foreign trade development is further optimized.

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"Strategy brings business opportunities

Despite the seriousness and complexity of the foreign trade situation, there is no fundamental change. However, according to the on-site visits, our exhibitors have a relatively positive desire to open up the international market, and export confidence remains positive.

From the performance of various markets, the economy of developed economies such as North America gradually stabilized, and the exhibitors represented by the United States as the main export markets, such as Shing Sheng Ceramics and Xiang Xing bags, all reflected that the annual export volume increased by 10% to 20%. In addition, the "one belt and one way" strategy continued to bring business opportunities. Our city's export volume increased rapidly in India, Bangladesh, Pakistan, Saudi Arabia, Vietnam and other countries and regions along the "one belt and one road" area. Wei Shun Electric company undertook the telecom project of HUAWEI Philippines, and also participated in the construction of foreign aid projects such as Sri Lanka dams, which led to exports.

However, under the influence of exchange rate fluctuations, labor costs rising, product homogenization, order pfer and trade protectionism, the competitive advantage of traditional industries in our city has further weakened.

In addition to the obvious increase in the turnover of mechanical and electrical products, the traditional dominant commodities such as shoes, bags, umbrellas, ceramic resins and so on have generally declined. Emerging economies such as Southeast Asia, South Asia and Eastern Europe have taken the pfer of export processing capacity, and the ability of labor-intensive manufacturing industry has been upgraded, which has gradually formed a competition and substitution for the basic products of our city.

In addition, most buyers are more cautious in placing orders.

According to preliminary statistics, our city's exhibitors' on-site and intent turnover accounts for 46% of the short list within 3 months, and 35.3% of the 3 to 6 months, and only 18.7% of the long list over 6 months.

Active integration into "Internet + foreign trade"

Although the competitive advantage of traditional industries has been further weakened, some enterprises that have pioneered in cultivating new advantages in foreign trade competition have achieved better growth and profitability.

Camry, Jian Wen and other ceramic enterprises attract customers to negotiate through innovation in technology, material, shape and function. Kang Ya clothing and binglu family actively abandon the "vicious price reduction", relying on R & D and product competitiveness to highlight their advantages; Jinjiang Huawei, Lida mechatronics and crown star enterprises continue to enhance the core competitiveness of the market and better develop the international market through continuous brand building; in addition, Quanzhou Machinery investment and acquisition of well-known German manufacturing enterprises to build overseas resource allocation pattern; joint paper, Xi Ying and other enterprises choose to set up production and processing bases, offices or warehouses in the target market, understand market demand in a timely manner, understand market demand in a timely manner, understand the market demand in a timely manner, reduce intermediate links to make profits for consumers, so as to better develop the international market.

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More and more foreign trade enterprises have begun to integrate themselves into "

Foreign trade.

Enterprises such as Jia Shi Bi, Da Sen clothing and Zi Yan light industry make full use of the electronic business platform to seek overseas partners, and make up for the traditional sales shortage with the characteristics of convenience and flexibility, so as to achieve the deep integration with merchants online and offline.

Figures show that the export decline in the first three quarters of the city has narrowed down month by month, and the monthly export growth has been increasing since July. The industry expects that exports will continue to grow in the fourth quarter.

Promoting regional brand centralized display

In response to the current complex and volatile development trend of foreign trade, and in the active pformation of enterprises and fostering new competitive advantages, the Municipal Commerce Bureau has also taken effective measures to analyze the causes and suit the remedy to the case so as to ensure the implementation of the objectives and tasks for the whole year's foreign trade export.

On the one hand, we should conduct research and analysis, guide enterprises in time to turn the intent order into "real single", and develop potential customers into actual customers. On the other hand, we should pay close attention to the implementation of policies and implement the policies and measures adopted by the State Council and provincial and municipal governments to enhance the confidence of enterprises.

It is reported that in order to help enterprises to expand the international market, the city will continue to organize "Quanzhou brand overseas banks" and other series exhibitions and exhibitions with the US and ASEAN markets as the starting point, and encourage enterprises to use overseas professional exhibition platforms to grasp business opportunities, rush orders and expand markets.

At the same time, we will increase our efforts to cultivate foreign trade comprehensive service enterprises, promote the development of cross-border e-commerce, and vigorously cultivate a new mode of foreign trade business.

It is understood that in order to further promote the exhibition of Quanzhou brand in the Canton Fair, our city will help Jinjiang, Dehua, Huian, Anxi and other counties to set up Quanzhou brand exhibition area in the two or three phase of the 119th Canton Fair, and further strengthen the promotion and promotion of Jinjiang brand city, Dehua ceramic capital, Huian stone carving village and Anxi rattan iron craft brand, display the regional industrial characteristics and brand image of our city, and expand the visibility and influence of the manufacturing industry in the international market.