UNIQLO Word-Of-Mouth Cooperation Is Only For Alipay Platform.

A week ago, the UNIQLO library, which had paid 5% off of the shop on Ali's word-of-mouth, suddenly disappeared.

It is noted that UNIQLO has not appeared in the list of businesses near the word of mouth, and can not find traces of UNIQLO through search.

After going to a UNIQLO store in Beijing, after consulting with the clerk, it was learned that consumers could still use Alipay to shop, but they no longer enjoyed the previous 5% off discount.

The clerk also revealed that WeChat could pay more for the relief activities.

This act of hide and seek may be understood as a short sale promotion after UNIQLO store's access to Alipay.

It is understood that after the double 11, Alipay official announced that UNIQLO store officially access its ranks of sweep code payment.

What follows is the appearance of UNIQLO in Alipay's embedded word of mouth.

Before that, word of mouth has been regarded as a new entry to the catering industry under the comments of the Biao Mei Group and the public.

Despite the constant competition, several sides are tacitly trying to find new offensive points in the field of clothing O2O.

However, the US group and the public comment did not carry out the O2O closed loop operation with UNIQLO stores. Although both sides have developed the offline payment system - Hui Hui, the application scenario of Shan Hui is mostly in the catering and service sectors.

"It also coincides with the original business gene of the US mission.

However, starting from the end of this year, Meida is also seeking opportunities for cooperation in shoes and clothing brands.

UNIQLO access to word of mouth is regarded as offline retail

An important signal to meet the flow of the line.

But this time, the word-of-mouth and UNIQLO sides did not declare this.

"It may be debugging."

Close to UNIQLO service providers pointed out that UNIQLO pairs

Cautious attitude, even for offline diversion, is also a reasonable planning with the promotion season, and will not open the door to the electricity supplier system permanently.

After all, UNIQLO had a precedent for withdrawing from Jingdong POP, which also made the outside world view the Chinese side of UNIQLO.

Rather confused.

UNIQLO has been pursuing online offline store drainage, giving official website, WeChat public number, App, maps and other programs to encourage users to do business.

However, according to the information previously disclosed by UNIQLO, although it allows users to place orders online and store stores offline, the final conversion rate is very low.

It is worth noting that UNIQLO has a official website in China, but in the actual operation process, if customers order goods under the official website, they need to log in to Taobao ID, and the official website and Tmall store share Taobao's technology background.

The flow of UNIQLO App is also directed at Tmall stores and stores.

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UNIQLO's explanation is that the focus of electricity providers is not sales.

UNIQLO's sales model in China is unique in the world. In Korea and Lotte cooperation, other countries are building independent websites.

According to Pan Ning, senior executive vice president of global marketing group, and CEO of Greater China in China, he will not rule out the development of his own e-commerce platform in China in the future.

Another surprise is that although UNIQLO won the double sales champion of Tmall double 11 men's wear and women's wear in 2015, the UNIQLO shops on the line did not participate in online double 11 activities, nor did they support activities such as picking, returning, exchanging goods and so on.

Nevertheless, UNIQLO accumulative single day sales exceeded 6 hundred million in China in double 11.

On the one hand is to maintain the independence of e-commerce business, on the one hand, and the largest online retailers in China and maintain close ties.

UNIQLO has become the target of many domestic brands to imitate and worship.

UNIQLO does not plan to keep pace with the expansion of offline stores.

In the future, we will continue to strengthen the development of electronic business, and will not affect the opening plan under the line.

According to the reference media, as of the end of August, UNIQLO owns 387 stores in mainland China and 841 stores in Japan.

In an interview with the media in September this year, Ryui Masashiya, chairman and chief executive of XXX, expressed his intention to maintain the goal of opening about 100 new stores a year on the basis of China's local business strategy that the economic slowdown is expected to increase.