Obligation: Electricity Providers Continue To "Chicken Feather For Sugar" Spirit

Under the situation of cross-border electricity providers everywhere, some business operators and researchers began to think more deeply: what is the significance of developing cross-border electricity suppliers?

Gong Xian, deputy general manager of Yiwu international land port group, believes that, whether imported or exported, the ultimate goal of cross border electricity providers is not simply commodity trading, but rather by grafting entities with electricity suppliers to understand market demand more accurately, and to guide entities manufacturing enterprises to upgrade technology and build brands so as to achieve pformation and upgrading.

Guo Zhaofen, an analyst at the China international e-commerce center of the Ministry of Commerce, suggests that, for export, we should use cross-border electricity providers, use big data, cloud computing and other means to analyze foreign consumption demand, and guide the pformation and upgrading of entities. On the import side, we should analyze the domestic market and the advantages of foreign high-end brands, forcing domestic enterprises to establish brand awareness and promote the development of Chinese brands.

Reporters in the local several large cross-border electricity supplier enterprises see, large warehouse, rows of shelves neatly placed for sale, mostly for clothing accessories, household products.

Yu Jun, an enterprise operator, told reporters that seven or eight of these commodities were purchased from the local small commodity market. "Although it is a small thing, the price of a single piece is not high, but the volume is going big."

From the initial way of traveling salesmen and handrattling drums, and then to build the world's leading international trade city, and now cross border e-commerce, Yiwu businessmen have changed a lot in the way of selling goods.

Many business enterprises in Yiwu cooperate with many large cross-border e-commerce platforms at home and abroad. They have several sales and operation teams, which are connected to platforms and sell to Europe and America.

According to Yu Jun, cooperation with cross-border e-commerce platform is not only simply "selling goods on top", but also adjusting inventory and developing new products according to platform sales.

"As a result of selling mainly jewelry, update very quickly, inventory turnover cycle of about a week.

We have a special development team, based on foreign platform sales data, popular magazine information, reverse development, so that the probability of developing a burst of funds is relatively high.

Less than a month away from the Christmas shopping season, but because of the longer cross-border logistics, the export business enterprises usually start preparing goods for several months in advance, and the sales climax ends in about half a month.

You Jun said, for the sale of Christmas this year is going on, from the end of the "double eleven" and "black Friday" related sales situation, this year cross-border electricity supplier growth is obvious.

"Last year's" double eleven "we took part in (

The sale of its cross-border e-commerce platform has been sold by 4 products, and the total sales of all products have been 26 thousand. This year, we did not participate in the activities, and sales volume reached 60 thousand orders.

This year's "double eleven" shipments are 20 times faster than usual.

He said that this year "black Friday" also did not participate in the Amazon platform promotion activities, sales volume is still two times to three times higher than in previous years.

Yu Jun believes that the rapid growth of cross-border electricity providers this year is due to the "global trend", including the improvement of the platform and the change of the overall consumption environment.

This "big trend" is seen from the domestic perspective. In the past two years, the cross-border electricity supplier training as a new economic growth point, this year intensive support policy, involving public services, supporting construction,

And so on.

As far as Yiwu is concerned, at the end of last year, it became a pilot for cross-border electricity export of the state, and the local government issued a series of related policies.

According to Wang Honghua, deputy director of the leading group office of e-commerce in Yiwu, a local cross border e-commerce supervision center has been set up to facilitate customs clearance, while supporting the development of leading enterprises and related service industries, and encouraging the establishment of cross border electricity supplier pilot parks to create conditions for business incubation and personnel training.

According to reports, Yiwu has built nearly 20 cross-border electricity supplier parks, including two provincial-level pilot parks.

The reporter sees in a park located in the northwest of the city. The park contains 11 buildings, which are used for office work, logistics and warehousing, entrepreneurship training and personnel residence.

Park staff said that the park began to invest more than a year, the number of enterprises settled in more than 200, about 6000 people.

In addition to the more than 60 cross border e-commerce enterprises, including packaging, photography, design, payment, personnel training and other supporting service enterprises, as well as catering and other daily life service functions, has formed the whole industry chain service mode.

The local government provides tax relief, loan discount and other subsidy measures to enter enterprises, and the park offers preferential treatment in terms of rent and training.

Another large one will soon be put into use.

Responsible person Chen Yanyi told reporters that the park is also committed to integrate related resources, and create a comprehensive service function of the whole industry chain.

"If we can not integrate relevant resources into a comprehensive service network, our function is just a landlord."

During the interview, many cross-border business operators mentioned the bottlenecks currently facing, including supervision, warehousing, logistics, talent introduction, industry standard setting, brand building and so on.

Reporters found that some enterprises have begun to solve these problems.

For example, a supply chain management enterprise has developed a set of cross-border electricity supplier operation and management system, in order to achieve the goal of interconnection and data exchange between enterprises such as electricity supplier, logistics and so on. A third party warehousing and distribution enterprise plans to build large warehouses in Yiwu to solve the problems of warehousing, distribution and traceability with intelligent hands; a cross border electricity supplier enterprise uses its own successful experience to carry out personnel training and business incubation services, to cope with the shortage of local electric business talents; many enterprises build their own electronic business platform, or enhance their competitiveness by building brands and applying for patents.

According to Wang Honghua, deputy director of the Yiwu electricity supplier office, the traditional way of trading "chicken feather for sugar" represents Yiwu's spirit of "starting from scratch, working hard and from scratch".

Gong first thinks that the current B2C model has developed rapidly, and the B2B model seems not to be paid attention to yet.

He said that at present, traditional export orders are increasingly fragmented, resulting in more passive export enterprises in China, and cross border e-commerce B2B mode is an effective way to solve this problem.

Zhejiang Gongshang University professor Zheng Yongjun believes that due to trade barriers and institutional differences between countries, as well as logistics and distribution and other technical problems, China's cross-border electricity providers still mainly adopt the B2C mode, and the B2B mode has not yet formed a scale. Therefore, the proportion of cross-border electricity providers in China's import and export trade is still low.