"Black Friday" Keeps Many People At Home.

The Friday after Thanksgiving is the traditional panic buying day in the United States. People will go out early or even queue up all night, waiting for the mall to open up and rush in to sweep away the annual special items.

But this year there have been some changes. The number of people who stayed at home on the busiest day of the year was much faster.

ShopperTrak, a market research firm, showed that retail sales in the United States amounted to $10 billion 400 million on the "black five" day, compared with $116 billion last year.

According to the statistics of the NRF, 102 million Americans still go shopping in the mall just after the end of the week, while the number of online shoppers is slightly higher than this, reaching 1.03 billion billion.

Adobe tracked 4500.

The results showed that online shopping reached $4 billion 450 million in the first two days of the shopping season.

Among them, black may day sales volume is 27.2 billion dollars, Thanksgiving Day sales volume is 1 billion 730 million.

It is not just Amazon China, which is directly related to "black Friday", which has launched the news of synchronous discounts with the United States early. It is beautiful that HIGO, foreign terminals and Xiaohong book and other cross-border electricity providers have spread publicity in channels such as TV, video websites, subway advertisements and office advertisements.

CEO Zeng Bi Bo said at a communication conference in the middle of 11 months, that they had to do activities one week ahead of the sale in the US, because most Chinese do not know which day is "black Friday". It is important to buy more people with this concept.

Some stores even started activities in the early November, and best buy, Taeget department stores and WAL-MART all raised their discounts to Thursday morning, the day of Thanksgiving.

In addition, the core of WAL-MART's growth this year is online sales, a company that has both physical stores and electric business. In fact, it does not care so much about where people buy it.

In order to compete with the e-commerce giant Amazon, they even started online discount on Sunday, trying to pform the "Internet Monday" belonging to the electricity supplier directly into "

"

From the statistics agency's report, this year, the role of smart phones in the rush to buy is becoming more and more important.

In online sales of $4 billion 450 million, 15 of the $100 billion comes from smartphones.

On Thanksgiving Day, 57% of online consumption comes from mobile phones.

We can almost imagine that those families who head down to their cellphones when they are having a family dinner are actually experiencing a lot of panic buying.

But this is probably not what many Chinese consumers feel this year that is related to the "black five". Many cross-border e-commerce providers, named "black five" promotions, began selling at the beginning of the 20 "20" in November.

When the Americans are not ready to rush to buy, China's cross-border electricity suppliers may have sold a year's share of the milk powder.