Taobao Store In Dayuan Village Presents A Barbaric Fast Growing Mode.

A large number of Taobao stores have been pouring into Dayuan village in the recent year. It is not yet possible to estimate what kind of social management pressure they will bring to the local community.

But Yang Minghua, director of Dayuan village's social management service station, has begun to notice that Huang Zhuang district is overloading.

"This year's" double 11 "period, Huang Zhuang District eighteenth Economic Union's power failure for three consecutive days, local landlords reflect that some Taobao tenants do not leave the deposit and find another source of houses; some tenants claim that they have suffered a lot of losses and have already lost their money to the villagers' Committee, or they will not pay the rent in the next few months.

Yang Minghua told reporters.

In the past year, the most troubled Taobao in Huang Zhuang area is the power failure from time to time when the wires are overloaded.

Especially in the summer of the peak, some areas fail two or three times a week.

At present, there are 3 630 thousand volts pformers in the eighteenth Economic Association of Huang Zhuang area. Due to frequent power outages, Dayuan village is applying for 1 to 2 pformers to the power supply department to relieve overload electricity.

In addition, the network speed of Huang Zhuang area has also been criticized by users.

In Huang Zhuang area, there are dozens of large and small telecom operators.

Almost every Taobao shopkeeper has to use the network of several operating companies. "Once the cable is not available, other network lines can be used".

At 10:30 in the evening, the last bus drove away from Huang Zhuang station, Dayuan village, Taihe Town, Baiyun District.

However, the night market in Tai Yuan Village Huang Zhuang district is just beginning. The crowded rental houses on the two sides of Dayuan road have gradually left a group of young people, sitting down at the roadside stalls, ordering dishes and having a midnight snack.

These youngsters are basically Taobao shopkeepers and employees with Huang Zhuang as the "base". They are 23 years old.

After a few dishes, they came back to the rented room. Some of them continued to pack the "baby". Some of them knocked on the keyboard to communicate with the buyers, insisting that they would fall asleep at the end of the night.

Dayuan village is like a sponge. It has been absorbing businesses since last year. At present, there are about 1000 Taobao related practitioners in Tai Yuan village, Huang Zhuang district. Most of the shopkeepers earn their living by imitating "exploding clothing". A shopkeeper runs more than 4 accounts at the same time.

In 2013, Taobao counted the ranking and number of Taobao villages in major provinces, and there were only 2 Taobao villages in Guangdong province.

In 2015, the village of Taobao in Guangdong has increased to 54, of which Guangzhou has 22 Taobao villages and Baiyun District has 8 seats.

The Taobao village in Baiyun District mainly consists of garments, leather goods, bags, sound insulation materials, digital accessories and automobile spare parts.

Dayuan village is a microcosm of the vast majority of Taobao villages in Guangzhou, where the Taobao format is dominated by clothing, and the rent is relatively low. Almost all of them are living in imitation of "explosive clothing", and practitioners are known for their rapid growth in barbarism.

One day in the Dayuan village, Taobao practitioners began to tear tape from noon, and the end of the evening, with the sound of customer service "dripping".

Dayuan village is located in the southeast of Taihe Town, Baiyun District. It is 12 kilometers away from the downtown area of Guangzhou. The area is 25 square kilometers (8 square kilometers less than the Yuexiu District area). It is known as the largest village in Guangzhou.

Statistics in 2013 showed that the population of Dayuan village was about 8000, with 150 thousand migrant population.

Last year, the number of migrant population in Huang Yuan village of Dayuan village increased several times. Most of these people were engaged in industries related to Taobao or derived from them, such as express delivery and catering.

A large number of Taobao practitioners have been stationed in Huang Zhuang. In the first half of last year, Yang Minghua, the director of Dayuan village's social management service station, went to Huang Zhuang area to investigate, and suddenly discovered that the electric cars and tricycles in the village had increased a lot. The first question was Taobao.

After a rough calculation, Huang Zhuang area has a total of nearly 1000 people.

Over the past year, the number of Taobao legions in the Huang Zhuang area has been so large that the large number of rental housing in Huang Zhuang area is equipped with elevators, and when the rent is relatively cheap, and the local express industry is relatively developed, there are third party logistics, e-commerce logistics, aviation logistics and other high-end logistics enterprises. There are also traditional logistics enterprises such as freight yard, General Logistics Park, and so on.

In the morning, the reporter walked into the Huang Zhuang area of Dayuan village. Besides the flow of vehicles on Dayuan Road, Da Yuan Village third economic association and the eighteenth Economic Association in Huang Zhuang area can almost be described with silence.

Walking into the rented house where Taobao practitioners live, they sluggishly open their computers, brush the messages of customers in the morning, then sit in front of the computer and eat breakfast slowly, and start sorting out the day before "super busy".

Around noon, the pick-up points on the roadside of Huang Zhuang area began to distribute sporadically, motorcycles, tricycles and streets.

The first floor of the rental housing is basically rented out for warehouses, and the ears are filled with the sound of tape tearing. Many of the parents of Taobao shopkeepers are coming back from the market to buy vegetables, preparing for more than 20 people, and a few to prepare lunch.

After 3 p.m., the four wheeled minibus on the Dayuan road grew more and more. These minibus stopped at the roadside. The driver made a few calls, and the motorcycles and tricycles were opened from a narrow lane.

The driver unloaded a bag of clothes from a car with black plastic bags from the car, and the young people without cars carried them on their shoulders, and soon disappeared in the deep alley.

In the evening, Huang Zhuang area is busy.

The courier stopped the tricycle in a row of rental floors, and sat up in the stalls. The express pieces were taken from the house, counted, bundled, loaded and pulled away.

The busier one is, no one is talking and chatting. Everything is going on in tension.

The elevator in the rental building does not stop for a moment. In order to facilitate the delivery and shipment, many elevators have wooden boards, which are full of stumbling marks.

The rooms of Taobao shopkeepers in the rental building are almost open, and the voice of Taobao's customer service machinery is dropping one after another. Some computers even turn on the loudspeaker box, and the voice is even loudened. The sound of a drop of noise makes the Taobao employees dare not have a slack.

The warehouse came out of the sound of tearing tape, some of the salesmen specialize in packaging, and some clerks were responsible for pporting goods, especially in the days after "double 11", the workers who were responsible for the shipment were busy workers, coming and going back and forth, doing the same action over and over again.

The only thing they had to do was to walk out the door and spit out their cigarette butts and take out a cigarette.

After 10 hours in the evening, Taobao shopkeepers and employees who had been busy for a day finally had time to stretch their muscles and bones, and after bathing, they entered the daily snowing night time.

The night snack is located on both sides of the Dayuan road in Huang Zhuang area.

With the continuous accumulation of Taobao employees, there are more and more variety of night snack here, Sichuan cuisine, Hunan cuisine, Chaoshan casserole porridge and barbecue stalls.

One of the most striking features of this group of young people is that they have one or two iPhone6 phones. After sitting down in twos and threes, most of them are playing with their mobile phones. Some take time to make a few phone calls to order second days.

This group of young people has another feature. The Taobao shopkeeper who makes money is almost without exception wearing a very expensive watch, which is the most obvious difference between the shopkeeper and the ordinary employee.

19 year old Yang Jiefeng and Yang Guixun are two young shopkeepers in the Taobao army of Huang Zhuang district. The experiences of two people are very similar: they are all from Jing Guang village, Meiting Town, Puning. During the study, they were addicted to computer games. After graduating from junior high school in 2012, they were recruited to Guangzhou by Taobao.

Because they are familiar with computers, two people start with customer service first, then do warehouse management, and sometimes deal with factories that produce clothes.

The two people stayed in the rented house for a year. After they were familiar with Taobao's operation, they asked for tens of thousands of yuan to start their own home.

Yang Jiefeng runs 7 Taobao accounts with his brother. He sells jeans shorts and sling denim skirts in spring, summer dresses, and cotton and jackets in autumn and winter.

The total number of 7 Taobao accounts is only 20.

Yang Guixun also runs 4 Taobao accounts.

3 years ago, when Yang Jiefeng and his brother started to run Taobao accounts, they had to spend 10 thousand yuan on their homes, and then they spent two yuan on 30 thousand yuan.

Yang Jiefeng's Taobao mode of operation can be described as "simple and crude".

Basically, Yang Jiefeng relied on plagiarism online "exploding clothing" for dinner.

The so-called "explosive clothing" refers to a garment that can sell 30 thousand to 50 thousand pieces on Taobao.

A large number of Taobao shopkeepers downloaded these "exploding costumes" and distributed them to the small garment factories around the world to customize them and sell them at a lower price.

Take Yang Jiefeng's Taobao store's most popular female denim jacket as an example, selling 500 to 1000 pieces a day.

"A Taobao store sells for 50 yuan. We can sell 45 yuan. If other shopkeepers are lowering their prices, we can sell 35 yuan for each piece, and earn 5 to 6 yuan per piece is enough.

If you sell 1000 pieces a day, it is also a considerable income. "

Yang Jiefeng explained his way of operation.

Another "

"The way of operation is staring at the male and female characters in the TV series to dress up" custom made "clothing, for example, last year's Asian TV drama" you from the stars ", the costumes will soon be sold on Taobao.

With the increasing number of "exploding clothing", and without the special customization of Taobao stores, the suppliers of clothing wholesale market in Shahe, Guangzhou will naturally try to imitate this type of clothing and then sell it to Taobao shopkeepers.

Taobao shopkeepers found that the sales volume was good, and they would find their own small workshop "customized", eliminating the paction costs of intermediate links.

Through this way of "plagiarism + customization", the price of "explosive clothing" becomes lower and lower. Finally, it becomes a Taobao business that relies on quantity to win.

Although the owner of Huang Zhuang district has won the volume by Taobao, if the "baby" does not have exquisite pictures, it will be difficult to attract buyers' eyeballs.

Therefore, these Taobao shopkeepers "steal pictures and become fashionable". Once they are reported by other buyers, Taobao stores will inevitably be shut down.

At this time, the owner of Taobao found other relatives and friends ID card, then opened shop.

In an interview, reporters found that the main driving force of Taobao clothing's rapid growth in Huang Zhuang district is the existence of a large number of small clothing workshops in the villages of Guangzhou.

These "little spark" small workshops form huge scale processing plants. They are "skilled in business", "can see how much the production cost is at a glance," and "supply stability". A small workshop with 5 to 7 workers produces hundreds of "exploding clothing" every day. "Some small workshops are only husband and wife, and can produce 100 overalls every day."

These ones here

Also equipped with a small van, every day punctually completes the clothes packaging and sent to Yang Jiefeng and other Taobao shopkeeper's hands.

The Taobao business copied from the "exploding Costume" is not complicated and replicative. Therefore, Yang Jiefeng and Yang Guixun just stayed in the Taobao store for a year and then set up their own doors.

According to Yang Jiefeng, these "gold diggers" are mainly young people, and they are masters when they are familiar with their business. Most of them can return home after one or two years.

"My 7 Taobao account has hired 8 young townships, and it can be said that the young people who are knocking at the keyboard are basically going to Guangzhou to do Taobao, and the young people staying in the village are also doing Taobao."

"Everyone in the family supports them to come out and make Taobao," Yang Jiefeng said. "To give a simple example, the Internet addiction has been abused since Taobao."

The reporter saw in Yang Jiefeng's rented house that he employed 5 townships to do customer service.

In the next one to two years, Yang Jiefeng's Taobao store is likely to "hatch" a number of independent shopkeepers.

For villagers, a large number of "Taobao people" poured into this place, and the rent rose by several hundred yuan in the past year.

As a result, rent has created a "leverage effect". Those who are unwilling or unable to afford higher rents are slowly diverting to the "hinterland" of Dayuan village.

"This means that in the next two or three years, the Dayuan village will have to carry out the renovation of the wire, the network, the renting houses and the roads in the villages. Otherwise, this wave of Taobao fever will immediately shift its positions," Yang Minghua told reporters. "At present, the dayuyuan village social management service station has already seen the Taobao craze is forming. We are studying the plan to make a Taobao Association of Taobao employees here to facilitate service and management."

Meanwhile, Taobao shopkeepers such as Yang Jiefeng and Yang Guixun are also thinking about a question: continue to grow wild or develop their own brands? "On the use of clothing pictures, we start planning to find someone to shoot, after all, piracy is not a permanent solution."

Yang Jiefeng scratched his scalp and said that the 19 year old young boss didn't have much ahead of schedule. He hoped that a leading brother would appear and lead them on.