The Channel Of Safeguarding Rights Is Clear: The Ministry Of Commerce Is Preparing A Consumer Oriented Luxury Appraisal System.

The problem of counterfeit goods, which has plagued consumers and international luxury brands for a long time, is expected to be solved step by step.

Reporters learned that the Ministry of commerce is preparing for the formation of consumer oriented.

Identification system and authentic tracing system.

At the same time, consumers will have clear rights protection channels.

"In the future, the Ministry of commerce related platform and App software will publicized the credit archives of the national luxury websites, and consumers can always paste them on the luxury goods by scanning at any time.

Cai Lingpeng, the director of the national credit office of the Ministry of Commerce and Deputy Secretary General of the China International Trade Association, was in Fifth Avenue luxury online.

And the new business model is on the line.

It is revealed that the above information traceability measures are being studied, and the future may be realized from the luxury production link to the circulation and terminal retail links. In every process, the codes of luxury goods are recorded, and luxury goods are affixed with authentication codes at import ports or stores.

Consumers can scan the code and log on to the Ministry of Commerce's official certification platform to verify the query.

Cai Lingpeng said the move was aimed at reducing the chaos in the domestic luxury goods industry and optimizing the environment for the development of luxury brands in China.

Six months ago, the luxury group opened its Gucci and sub brands, and filed a joint complaint against Alibaba, a Chinese listed company in the United States, to provide a platform for the sale of fake products.

In August, the US Court ruled that Gucci and other brands won the lawsuit.

An industry insider close to luxury brands said, "this incident has put pressure on the Ministry of Commerce in charge of domestic commerce and trade.

The international brand is very tight, and I hope the government will declare itself.

Cai Lingpeng also revealed that "the luxury goods network of Fifth Avenue has been recommended to participate in the luxury appraisal work of relevant trade associations. The Ministry of Commerce's national credit office will soon carry out discussions and Research on joint ventures and strive to come up with a plan as soon as possible".

According to the world customs organization, counterfeit goods account for 10% of the total volume of Global trade in the fashion industry.

This means that 1 out of every 10 fashion items are fake.

In China, because of the development of manufacturing industry, the situation may be even more serious.

Data show that luxury brands spend hundreds of millions of dollars on counterfeiting every year.

According to the industry insiders close to luxury brands, the brand side mostly adopts the way of asking lawyers to sue after buying fake products; the joint local government of counterfeit and fake products closures production plants.

"The cost of counterfeiting is very high," he said.

Building a luxury identification system from the national level is not just about luxury goods itself.

Previously, consumers had no way to get the identification report of the brand side, and it was difficult to safeguard their rights after buying fake products.

The consumer protection rules in the new consumer law are nominal in the field of luxury consumption.

Fifth Avenue luxury goods network CEO Sun Yafei said that the company has been an exclusive cooperative enterprise of the Ministry of Commerce's luxury "anti fake" system, and will cooperate with brand resources to realize the appraisal task of luxury goods.

The specific way is that the government level third party agencies to assist consumers in the identification of luxury goods authenticity, by the Fifth Avenue luxury network to cooperate with the implementation, will really need to identify the goods, mailed to the agreement of the brand's special team, to identify and report.

Consumers can protect the report.

"The so-called screening, that is, 500 yuan LV do not have to be identified," Sun Yafei said, to control the daily average number of identification, such as daily delivery of not more than 10-20 products, consumers also need to queue up, identification may also charge part of the cost.

It is understood that the two founders of the Fifth Avenue luxury goods network have a background of studying in the United States, of which the current COO has studied in the luxury management specialty of New York University.

Within seven years of starting a business, a new product pricing model authorized by the brand or regular agent has rich brand resources.

However, luxury brands were not recognized for the identification of unofficial channels.

The reporter once telephoned Louis Weedon, an official customer of luxury brand, put forward the hope that the store will be informed of the goods after being identified, unless it is a commodity sold by the special store, otherwise it will not provide the service, and will not accept the authenticity of the third party's authentication results.

"This is no longer the case, the brand began to pay attention to e-commerce channels, willing to cooperate with the elimination of the market," Sun Yafei said that the design of the action mode behind the brand side to promote.

According to Hendry, the largest jewellery and wrist watch agency group in China, it is not willing to issue a "fake" report, but the group is willing to issue a description document in the way of "80% non original parts of the commodity", so as to provide consumers with a choice of purchasing channels.

"Brand is not willing to butt consumers directly on fake goods, but it does not contradict the third party institutions with authoritative background."

Sun Yafei disclosed that a first-line luxury brand has made it clear that the Ministry of Commerce's system is "very good at thinking" and said it hoped to consider joining the project after its maturity.

The 2015 China luxury report released by the Institute of wealth quality shows that international luxury brands will accelerate into the electricity supplier sector next year and seize the global market through e-commerce channels.

Zhou Ting, President of the luxury goods field and President of the Institute of wealth quality, said that in the face of the trend of luxury brands entering the electricity supplier in China, there will be a large number of sales of non authentic luxury electronics companies in 2016.

He Bin, former director of China's luxury men's clothing brand Kiton, said that China's luxury market needs to solve the lack of regulation urgently.

In Italy, once a fake businessman is reported and lawsuits, the brand will go bankrupt and no longer enter the market.

In this regard, Cai Lingpeng said that the United Nations will be the integrity of the certification of e-commerce platform, increase the sale of criminal channels to crack down on the strength of the channel.