"New Consumption" Policy Guidelines: Garment Industry Pformation And Upgrading Of Space To Increase

Since the beginning of this year, the central government has issued various industrial policy guidance documents to promote the pformation and upgrading of China's economy. This has provided greater market space and development direction for the development of the garment industry.

It can be said that the apparel industry is facing an unprecedented policy dividend period, and it also poses higher challenges and requirements for the pformation and upgrading of the garment industry.

"New consumption" policy guidelines: garment industry pformation and upgrading of space to increase

The guidance issued by the State Council on actively giving play to the new consumption guiding role and accelerating the cultivation of new supply new power has been fully deployed to guide industrial upgrading with consumption upgrading, and increase new supply through institutional innovation, technological innovation and product innovation, so as to create new consumption and create new impetus.

The guidance points out that the new consumption, which takes the upgrading and upgrading of traditional consumption and the rising of new consumption as the main content, especially the key areas such as service consumption, information consumption, green consumption, fashion consumption, quality consumption and rural consumption, will lead the rapid growth of related industries, infrastructure and public services investment, and expand the new space for future development.

For the clothing industry, the guiding opinions clearly point out that the new consumption mainly includes six major consumer contents, namely, service consumption, information consumption, green consumption, fashion consumption, quality consumption and rural consumption. Among them, fashion consumption is directly related to the clothing industry, and the garment industry will have more "big fashion" and "big consumption" in the process of pformation and upgrading.

However, quality consumption and service consumption aside from its specific contents, it has a guiding role in essence, suggesting that clothing enterprises have higher quality and more personalized products at the manufacturing end, and provide higher level services and experience at the sales side.

The content of "new consumption" provides a general direction for the pformation and upgrading of the garment industry.

With regard to "service consumption", the guiding opinions point out that with the improvement of material living standards, education, health, pension, culture, tourism and other services that satisfy people's quality of life, improve demand, and contribute to the accumulation of human capital and the enhancement of social creativity will grow rapidly.

For the clothing industry, these service consumption areas are garment enterprises.

In the key areas of education, health, pension, culture, tourism and other fields, garment enterprises have been involved, and the trend is becoming more and more obvious.

Further expand to larger space.

On the specific content, "guiding opinions" pointed out that "with the end of the imitation wave like consumption stage, personalized and diversified consumption has become the mainstream, especially the younger generation's preference for fashion brand goods and services that embody personal characteristics, which will accelerate the development of industries related to consumer experience, personalized design and flexible manufacturing."

This is the main content of "fashion consumption".

It is mentioned here that the consumption stage of imitation wave discharge has basically ended, which means that the extensive development mode of large-scale manufacturing, homogeneous production and strong push type of clothing industry has passed.

It can be predicted that the future garment industry

Intelligent manufacturing and flexible production will become normal. Many garment enterprises have explored and tried in this area.

With regard to "quality consumption", the guiding opinions point out that with the continuous improvement of residents' income level, consumers, especially middle income groups, put forward higher requirements on the quality of consumption, and the development potential of brand goods with more security, practicality, comfort, beauty and taste is huge.

Such consumption involves almost all traditional consumer goods and services, and will promote upgrading and upgrading of traditional industries.

The opinions clearly emphasize that the majority of consumers, especially the middle income class, will be the main force of future quality consumption, which corresponds to the "middle income trap" that the central government refers to, and is also a big market space for the pformation and upgrading of the garment industry as a traditional industry.