Retailing: "Internet +" Or "+ Internet"

At present, the traditional retailing industry begins to embrace the Internet with a positive attitude.

Following the launch of cross-border electricity providers and the launch of the business super O2O mode with Baidu takeaway, Su Guo has jointly launched the "lemon wash" launches O2O laundry project, which will be launched online on Friday to promote scenario services.

Carrefour's online shopping mall was launched in Shanghai in June this year to expand its multi-channel business.

It is noteworthy that, in the face of the coming "double two", entity businesses have also taken action to embrace the Internet shopping Gala.

Economist Xu Xiaonian said that the development of China's electricity supplier is fast, and the development of traditional retail industry is lagging behind.

Faced with the predicament of retailing development, the breakout of traditional retail industry is in progress.

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With the development of O2O, the development of small and beautiful formats of business super channels, and even the integration and development of entity commerce and Internet are constantly exploring.

Modern Express reporter Liu Dejie

Coming out of the smoke of "double eleven", the "black Friday" of the United States has stirred up the mood of chopped hands, so that vertical electric providers in China have found reasons for making fun.

However, it is learned from relevant reports that in the United States on the "black Friday" day, in addition to the serious financial media most concerned about sales data and consumer behavior changes, news media attention is the day's bustling shopping scene, for example, a news website the highest amount of reading on the day is to gather around the United States, "black five" the day of the fight to fight the video of the fight.

However, this is in sharp contrast to the "double eleven" in China.

When the domestic double eleven chopper hands buy goods on the screen anxiously, the annual "black five" is the busiest and busiest time in the American mall.

Although data show that this year's "black five" period, the United States electricity supplier sales have improved, however, the home store's home status is still not "shaken".

It is noteworthy that many commercial stores in China are also sprinting hard at the end of the year.

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Thanksgiving ghosts, gold rush and other promotional gimmicks still make physical retailers feel powerless.

For "black five", the reason why Americans rush to physical stores is that the discount promotion is certainly the reason for attracting consumers. More importantly, "black five" provides consumers with reasons for making fun. When the mainland is tired of queuing and crowded people, Americans are creating opportunities to experience queuing and buying things.

In November 21st, Suguo third generation standard super Ya Dong Wen Yuan SG life life supermarket appeared.

Chen Bing, general manager of Suguo supermarket, said in an interview that with the upgrading of domestic consumption patterns, the small format is becoming a mainstream business, and Su Guo expects to open about 150 new stores a year.

Reporters learned that not only is Suguo, including Carrefour, Tesco, and other supermarkets, efforts to develop small format.

Last November,

Its first convenience store brand, easy Carrefour, was opened in Shanghai. This is the first time that Carrefour has been introduced into China after 20 years.

According to Carrefour China president and CEO Tang Jianian, at present, "easy Carrefour" has opened three stores in Shanghai. As a new form of Rio Tinto in the future, stores in Shanghai are expected to increase to about 10 before the Spring Festival in 2016.

Reporters learned that these "small and beautiful" supermarket formats, in addition to covering food, daily necessities and other commodities, but also provide free Wifi, coffee bar, dining area, convenience services and many other value-added services, in the consumer experience to throw the electricity supplier several streets.

Insiders say frankly, the small format of the supermarket has also squeezed the living space of the electricity supplier. Taking Japan as an example, the Japanese electricity supplier may not be able to do all the convenience stores, but the layout of the intensive convenience stores can not compete with them.

For the retail industry, the attitude towards the Internet, from the initial apathy to the panic, to the blind worship, is "Internet +" or "+ Internet". The debate on the boundary issue has never stopped.

In Xu Xiaonian's view, many cases can be found at the moment, and "Internet +" is more effective than "Internet +".

Earlier mentioned the development of Suguo and Carrefour's small format, in fact, WAL-MART did better in this respect.

At present, WAL-MART Sam member store has become the focus of attention in the industry due to its high membership stickiness.

In fact, WAL-MART has been doing online sales for decades, and has built its own website and e-commerce warehouse to buy online store 1 in China.

In addition, WAL-MART is also adjusting the storefront structure, sinking and gradually reducing large stores, increasing small and medium-sized community stores, these stores will become the delivery point and delivery point of the electronic commerce.

Xu Xiaonian believes that WAL-MART is making electricity providers on the one hand and pforming traditional industries on the other.

In fact, not only WAL-MART, Suning cloud business is also doing this thing, in addition to online suning.com, Su Ningyun business this year also increased the expansion of the cloud store, using the Internet thinking to pform the store, not only is suning.com's delivery point and self mention point, but also integrated the O2O's retail mode, from "+ Internet" to "Internet +" integration, reinventing the new pattern of Internet retail.