ADI Has Been Thrown Out Of Several Streets By Nike UA To Streamline Business.

According to the the New York Post, Adidas, a sports company, plans to sell its hockey brand Reebok CCM (Reebok-CCM) to further streamline its business and boost its performance. (New)

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Adidas was not only far away from Nike, but the second place was also exceeded by EDMA.

A person familiar with the matter, who does not want to be named, said Adidas plans to do so early next year.

Sell.

At present, Adidas declined to comment.

Reebok, once popular in the US in 80s, is no longer in sight.

Since its acquisition by Adidas, Reebok's sales have shrunk by nearly 1/3.

CCM is a Canadian sports brand founded in 1899. It is known as "Canada Cycle & Motor Co. Ltd." and is headquartered in Montreal.

In the early days, CCM's main business was producing bicycles.

Since 1905, the company has begun to set foot in ice and snow sports equipment such as ice hockey and skiing.

In 2004, sports brand Reebok (Reebok) wholly acquired CCM.

A year later, Adidas bought Reebok at a price of 3 billion 800 million US dollars (about 24 billion 307 million yuan), and Reebok CCM became a member of Adidas group.

In 2014, CCM recorded $286 million (1 billion 829 million yuan) in revenue for Adidas, an increase of 4% over the same period last year.

Adidas's report released last month showed that the brand is expected to reach a single digit growth this year.

In 2013, Adidas tried to sell the Department at a price of US $150 million (about 959 million yuan), but it ended up unmanned.

Analysts believe that although Reebok CCM is only a small brand in Adidas group, investors are positive about this potential paction.

This marks the beginning of Adidas's further sorting out its business structure and focusing on the core business with greater potential for profitability.

At present, Adidas is trying to shift Reebok's brand positioning from team competitive sports to personal fitness direction.

At present, Reebok and fitness company CrossFit have many years of cooperation plan.

In 2017, Adidas will replace Reebok and become the main sponsor of National Hockey League (NHL).

In addition, in January this year, Adidas also stripped the shoe brand Rockport.

In August, Adidas also said it was considering selling golf equipment business.

In the past 3 years, Adidas suffered 3 years of revenue decline in the United States.

But this year, Mark Kim, the new regional president of North America, set up many product innovations catering to market tastes.

To help Adidas maintain growth in the first two quarters of 2015.