US Group Demonstration Alibaba Double 12 To Find 5000 Stores To Hold A Shopping Festival Together

Recently, the US group, the public comment, announced that the O2O Shopping Festival will be held, including more than 50 international luxury brands including Rayban, NIKE, Old Navy, GAP and Levis.

Sports brands will participate in this event.

It is understood that the U.S. group - public comment in this event will open platform quality resources, combined with WeChat, QQ and other entry platform to participate in the activities of the brand exposure.

At the same time, the precision marketing based on big data will match the corresponding touch mode for different market positioning brands, and finally form an ultra-high diversion efficiency, which will provide a large passenger flow for offline stores and effectively improve the bag rate.

Reporters had previously been informed by the insider, there are stores under the United States group talks.

"Determined to move away from catering and other local life services, and adjust the direction to launch a fierce attack from the hinterland of Alibaba."

The insider said.

According to reporters, the date of the event was from from December 3rd to 13th.

First of all, online participation in activities is selected, and then the discount can be enjoyed by shopping in the physical stores.

Insiders pointed out that the event or aimed at Taobao's double two activities, unable to stop the word-of-mouth increasingly eroding the takeaway catering field, the mass group formally demonstrated to Ali in the shopping and retail field.

And this activity is undoubtedly the best proof.

At present, more than 5000 retail brand stores under the cable will open the online activity entrance of the Volkswagen Group. Through cross drainage exposure, the channels between the two lines will be opened to form the "double platform home" of O2O shopping.

It is reported that Zhang Tao, the public comment, is no longer a joint CEO of the new company, and is the chairman of the board, while the US group, Wang Xing, is CEO.

The new company that integrates the public comment network and the US group network mainly set up business segments, such as platform business group, catering business group, comprehensive business group, takeaway distribution group, hotel tour group, cat eye movie wholly-owned subsidiary, advertising platform department and so on.

At the same time, customer service platform department, technology engineering and basic data platform, strategic and enterprise development platform, financial platform, human resources and service support platform are set up.