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    The City Of Hangzhou Is Considerate Of The "Blowout" Label And Is Busy With The Pie.

    2015/12/4 9:45:00 26

    HangzhouUrban ComplexBrand Strategy

    Most of the current commercial projects are catering industry.

    Imagine the present complex, whether it is Yintai of the lakeside business circle, or the impression city of Xixi, which is west of the wetland.

    And when the complex blowout and blossom everywhere, every shopping mall has no parking space to eat. Can the catering industry support a huge complex profit?

    It seems that these blowout commercial complexes will, on the one hand, make up for the shortage of supporting facilities in the original area, and on the one hand, cause commercial overcapacity.

    In 2008, Hangzhou proposed for the first time to build 100 multi-functional urban complex plans, and set off a brand new "urban revolution".

    Since the beginning of 2013, many websites and paper media have posted "blowout" labels on the complex, but on the other hand, the "hunger and thirst" of Hangzhou citizens for the complex has been shown from time to time.

    In June 25, 2015,

    Hangzhou

    The first IKEA home was opened, and the team was called a land of old age.

    After the first weekend of operation, IKEA's passenger flow overtook the subway, and Weng Mei station had been on the same stop. The Hangzhou subway was also the first time to take current limiting measures.

    Xiasha Jinsha Lake Longhu Tian Jie opened in September 26th.

    As the first large commercial complex in East China, which has already achieved seamless connection with the metro, Longhu's Tian Jie has ended the situation of the super business of Xiasha, which has returned to the economic development zone with 700 thousand permanent residents and 200 thousand teachers and students in two days of nearly 300 thousand trips.

    In November 27th, Liangzhu dream city opened in Liangzhu.

    As the ninth shopping mall of Yong Wang in China, the building area of Yong Wang Meng Le City is 175 thousand square meters, which integrates shopping, entertainment, leisure, catering and other functions. The highlight is the introduction of the characteristic Japanese food brand, and hold also lives in a large number of goods.

    Looking back on this year's opening ceremony

    Large complex

    The name of the general assembly is also on the top few, not the advance of the flowering of the complex, but there are many large complexes expected to open in 15 years, but also postponed the opening time until 2016.

    So in 2015, for the complex, there was only one capital embarrassment.

    In retrospect, in 2014, the pformation of Europe and China, the closure of Zhongdu, the evacuation of Shang Tai, the pformation of Wulin Yintai, Baidu, West Lake Yintai and the National University, the Canal Street, Baolong, Wanda, collection box, Shui Jing City and Zhongtai Yintai have been opened.

    Although this year's comprehensive physical potential is not flowering, but on the current situation, to the west of the future technology city dream Yintai City, Lotte City, Wanda Plaza, east to Xiasha impression city, Yintai City, to the north there are hundreds of millions of square, Linping, north of the city, south of Binjiang BINKANG complex, Xingguang road two...

    This is just what we can see at the moment. What we can't see is 2014.

    Hangzhou City

    (including Yuhang Xiaoshan), 89 commercial plots were sold, and the land market in 2015 was a fire from time to time. The business items we could not see were still sowing and sprouting.

    According to previous data, there will be hundreds of commercial complexes in Hangzhou in 2016, and there will be a concentrated explosion of "Metro + Commercial Complex" in five years.

    This is a direction of Hangzhou commercial complex. In Shanghai, there is a complex in the subway entrance, and shopping mall does not need to blow a cool breeze.

    For those years lagging behind in Shanghai's business, Hangzhou did not seem to be seeking quality and running volume alone.

    In addition, the phenomenon of brand homogenization between the complex is serious, and it is also a problem that the future complex will face.

    What does a business complex mean to us? When buying a house, a home consultant often gives us a beautiful picture. It will be a complex here in the future.

    The reality is that the promise of the house to the delivery complex has yet to materialize.

    Large quantity, quality and slow development are the awkward way for Hangzhou complex to go now.


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