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    September Men'S Shoes Sales Data Update Multiple Channels Bloom

    2015/11/30 11:17:00 62

    Men'S ShoesSalesElectricity Suppliers

    In September 2015, a total of 12 million 41 thousand men's shoes were sold online, with sales of 1 billion 347 million 98 thousand yuan, with an average price of 111.9 yuan and sales of 15.2%.

    stay

    E-commerce channel

    In terms of sales volume, B2C accounted for 58.6% and C2C sales accounted for 41%, of which Tmall had the highest sales volume, accounting for 58.2%.

      

    Female consumption

    The proportion of male consumers is 47.5%, while the proportion of consumers in East China is the highest, reaching 40.4%, followed by North China and central China.

      

    Sales volume

    The top three brands are: Playboy /PLAYBOY, AOKANG /Aokang, red dragonfly /RED DRAGONFLY, and the sales of Playboy /PLAYBOY is the highest, reaching 400 thousand.

    The top three brands are: Playboy /PLAYBOY, AOKANG /Aokang and camel /CAMEL, among which Playboy /PLAYBOY has the highest sales volume of 8926.9 yuan.

    Related links:

    Recently, reporters came to Beijing, a large number of shopping malls and street shoe import stores found that a variety of imported shoes have been cut prices.

    "We are a specialized shop specializing in the sale of imported Korean women's shoes. During the" double eleven "period, the discount of women's shoes in the store is very strong, and the price of some women's shoes has dropped to 70 percent off.

    The head of an imported shoe store in Haidian District, Beijing, said.

    "Our counters sell all leather men's shoes imported from Italy. At present, the special products are involved in the sales promotion activities of the mall. In recent days, our counters have picked up more men's shoes, and everyone is optimistic about the preferential price of the products."

    A salesman of a Italy men's shoes brand shop said.

    Imported shoes from solid stores are affordable, and online store shoes are cheap.

    Reporters on the Tmall mall website saw an imported leather ostrich pattern Korean version of the men's business dress shoes, the original price of 720 yuan, the price of 260 yuan after the break; a brand imported wool fur casual shoes, the original price of 928 yuan, after the price of 298 yuan; a Portuguese imported leather flat bottom tipped women's boots 999 yuan, the price of 598 yuan; a Brazil imported winter children's shoes, the original price of 449 yuan, after the price of 215 yuan; the price of imported children's children's shoes in Brazil, Bobbi, the original price of 899 yuan, after the price of 349 yuan; attipas South Korea import professional boys and Girls Toddler shoes original price 359 yuan, after the price of 359 yuan.

    Reporters visited the market and learned that the imported shoes became the commodities that consumers were rushing to rush to buy. In many imported shoes, the sales of winter shoes were higher.

    "During the" double eleven "period, I bought three pairs of imported women's shoes, two pairs of leather boots with long leather boots, and a pair of summer single shoes, the price is very suitable, especially winter boots 50 percent off.

    Ms. Zhang said consumers.

    "Recently, I bought two pairs of imported winter boots for children online, all of which are discount items.

    I think imported children's shoes are better than domestic children's shoes. The quality of children's shoes abroad is more meticulous and strict, and children's clothes are also reassuring.

    Ms. Lee said consumers.

    "Since November, our online shop has seen a rapid increase in the volume of imported men's shoes, especially the" double eleven "Carnival price men's shoes, which are particularly crowded with consumers, and some special winter men's imported leather shoes are sold out in an instant.

    The owner of a Taobao men's shoe store said.


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