Adidas Is Stimulated By 35% Sales Skyrocketing

According to Germany

The latest report released by Adidas group of the supplies company showed that its net profit rose by 10.4% to 314 million euros (about 349 million US dollars) in the third quarter ending September 30th, which was mainly stimulated by the sound growth of its brand Adidas and Reebok brand.

By region, thanks to double-digit growth in all regions, net sales rose 17.7% to 4 billion 800 million euros (about 5 billion 300 million euros).

However, the performance of Japan and Russia and the Commonwealth of Independent States was disappointing, with a 7.4% increase and a 34.1% decline respectively.

By contrast, sales in the Greater China region surged by 35.4%.

North America and Europe rose by 25.5% and 20.1% respectively.

Sportswear brands with high activity are expanding in Hongkong, according to one industry insider. Adidas plans to take over a large Coach store in central.

By brand, Adidas

The growth rate was 19%; Reebok brand rose 6.6%; TaylorMade-AdidasGolf rose 15.4%.

HerbertHainer, chief executive of the group, said: "our unremitting efforts and concerns for consumers are clearly beginning to pay off.

Globally, Adidas and Reebok are in a good momentum of growth, and our products and

It resonates well with the target audience. "

Adidas Group CEO HerbertHainer

Meanwhile, the group announced its 9 month performance in the first half of.

In the past 9 months, its net profit rose 7.6% to 683 million euros (about 761 million US dollars), and net sales rose 16.7% to 12 billion 400 million euros (about 13 billion 800 million US dollars), which was mainly affected by the leading performance of Adidas and Reebok.

TaylorMade-AdidasGolf rose 0.7%.

On the basis of monetary neutrality, the business fell by 12.7%.

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The group said that by the end of this year, its global staff will be reduced by 14% of the golf business, mainly to redesign the brand's structural system and simplify its global business.

Adidas group said: "this will negatively affect the profitability of the group, resulting in the fourth quarter low double-digit million euros.

But the result will make the enterprise more flexible and will have a positive impact on the profitability of the group from 2016. "

Despite the cost of TaylorMade-AdidasGolf's one-time restructuring and sustained high marketing spending, the group will continue to increase its 2015 full year forecast.

HerbertHainerHainer, chief executive of the group, said: "in the first nine months, we were gratified by its outstanding performance.

We will reach the target line of achievement faster than expected in 2015, and continue to build up our current strength to prepare for the next stage of our goal.

In the low tide of fashion retailing, sports brand performance is still very eye-catching.

According to Nike's third quarter earnings report in September, sales and profits surpassed the first quarter and exceeded expected revenue.

The company revealed that orders continued to rise in the second half of the year. Orders for shoes and clothing increased by 9% in the first three quarters of this year, with orders in the Chinese region increased by 22%.