• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    NIKE The Stupidest Decision! It Is To Let Go Of The Treasury'S Endorsement.

    2015/11/23 9:22:00 393

    Basketball ShoesPformationCurieBrandNikeCelebrity EndorsementSports Shoes

    NIKE was only willing to offer $2 million 500 thousand a year at that time, and UA offered us $5 million 500 thousand a year.

    As a result, UA was selected.

    NIKE last year matched Durant's UA billion contract.

    What's the result?

    2014 the total revenue of UA in the accounting year is US $3 billion 84 million, while basketball business is less than $100 million, or less than 3.3%.

    However, UA2015's first quarter results showed that its footwear products increased by 41% to $161 million over the same period of the year.

    Then I checked.

    Forbes

    Given the sales volume of signature basketball shoes in 2014, Lebron was the champion of no suspense (sales 340 million), Durant Kirby ranked two or three.

    In 2013, Currie refused Nike's offer of $2 million 500 thousand a year and switched to UA, but the details of its contract were not announced.

    However, according to Nike's offer, UA's contract should be at the level of US $5 million.

    (at the same time, the total revenue of the curi era is $5 million 500 thousand, so the average annual endorsement fee of UA can not exceed that figure).

    If the price of Lebron sneakers is simply regarded as $200, then Lebron will sell at least 1 million 700 thousand pairs of sneakers in a year on the basis of annual revenue of $340 million.

    According to the second sales of kunii Jersey this year and the all star first prize, we have every reason to believe that the performance of curry shoes will not be much worse than that of Brown (the price of 120 kits is relatively competitive).

    If Currie can sell 1 million pairs of signature sneakers, then the sales volume will be $120 million a year, according to the price of 120 dollars per pair.

    In comparison with its annual endorsement fee of $5 million, the investment return of Cooley sneakers may reach an astonishing 2000%.

    What is more important? Opening the basketball market, Nike playing basketball in the United States.

    market

    It accounts for 95% of the total, but the overseas market has no such share. Curry's performance at present is nothing less than giving UA a great topic and advertising benefits. How many people are watching the warriors watching UA is just looking at the UA advertisement. The main market of UA is the tights, and the shoes mentioned above are only 3% of the sales proportion of the shoes, but the shoes are the primary industry under the Nike giant brand.

    In the long run, as long as he keeps his state.

    Basketball shoes

    It is likely to help UA complete its strategic pformation and further open its doors to overseas markets.

    500W dollar has the opportunity to help a company with annual sales of more than 3 billion of strategic pformation.


    • Related reading

    Roger Vivier Roger Weiwei Designs Costumes For Karen Mok

    Celebrity endorsement
    |
    2015/11/22 20:25:00
    79

    PUMA And Arnautovic Have Officially Signed Cooperation.

    Celebrity endorsement
    |
    2015/11/22 15:28:00
    75

    Coats And Coats With Little White Shoes Are Playing A Little Refreshing In Winter.

    Celebrity endorsement
    |
    2015/11/19 19:57:00
    250

    Daphne Brand Is Keen On Celebrity Endorsement.

    Celebrity endorsement
    |
    2015/11/4 15:53:00
    61

    Li Yuchun Launches Global Limited Desert Boots With Clarks Originals Brand

    Celebrity endorsement
    |
    2015/10/30 16:04:00
    135
    Read the next article

    Adidas Is Stimulated By 35% Sales Skyrocketing

    According to the latest report released by Adidas group of German sporting goods company, its net profit rose to 10.4% to 314 million euros (about 349 million US dollars) in the third quarter ending September 30th, which was mainly stimulated by the sound growth of its brand Adidas and Reebok brand.

    主站蜘蛛池模板: 四影虎影ww4hu32海外| 日韩在线播放全免费| 天天射天天干天天舔| 免费视频淫片aa毛片| 一个人看的www免费高清| 美女张开腿让男人桶| 成人在线视频一区| 台湾佬在线观看| 一边摸一边桶一边脱免费视频| 苏玥马强百文择| 无套日出白浆在线播放| 国产AV一区二区三区无码野战 | 亚洲一区无码中文字幕乱码| **实干一级毛片aa免费| 欧美人与动性行为另类| 国产欧美精品区一区二区三区| 亚洲av无码一区二区三区性色| 99自拍视频在线观看| 日韩欧美亚洲国产精品字幕久久久 | 欧美激情videossex护士| 最美情侣中文字幕电影| 国产在线步兵一区二区三区| 久久久国产乱子伦精品| 美女视频黄.免费网址| 年轻帅主玩奴30min视频| 八区精品色欲人妻综合网| haodiaocao几万部精彩视频| 波多野吉衣中文字幕| 国产精品无码无片在线观看3D| 亚洲中文字幕伊人久久无码| 国产精品色拉拉免费看| 日本人强jizz多人| 午夜a级理论片在线播放| a在线观看免费| 欧美啪啪动态图| 国产午夜无码片在线观看影院| 中文字幕无码精品亚洲资源网久久| 精品久久久久久中文| 国产麻豆入在线观看| 九九全国免费视频| 老公和他朋友一块上我可以吗 |