Li Zhen Has Made Two Brands In Xiamen.

Life is really wonderful. You can't guess what it's like in the box, just like you don't know what will happen in the next seconds of life.

It is very easy to talk with Li Zhen.

Journalists are always worried about how to dig out more valuable information from their interviewees, but Richard won't be able to talk about any one question. Even those embarrassing memories of old age are not taboo.

Combing his experience can not be shocking, but it can not be calm. Just like each person's hands, there is a palm on the palm of the hand, joy and happiness, and pain.

Li Zhen has always emphasized that he is a "designer without title". Perhaps it was his frustration that made him more modest. But during the entire interview process, he had frequent words and ideas, like an old hand who knew business well.

Li said that this is because he likes to make friends with the elite of various industries. The direct benefit of such cross industry communication is that he can always burst out new inspiration at some point and provide a good example for all designers and even other industries.

That year, when the youth was young, Li Zhen was studying in a middle school. Like all boys of his age, he began to pay attention to the dynamics of girls around him. But he soon found out that these girls would never put their eyes on themselves. The reason was that in the contrast of the handsome young boys around the countryside, it was a little more solid from the countryside.

"At that time, I had an idea that I wanted to change myself!" Li Zhen began to pay attention to his dressing and make efforts to approach the male character.

But before he could change into a prince charming, a cruel reality was placed before him.

Li Zhen's achievements are not very good. He describes himself as "the worst ones in the school".

He can only choose to learn art in the cultural course.

Luckily, Li Zhen was finally accepted by Donghua University in Shanghai.

After entering the University, Li Zhen still did not take his mind to study. The most common thing was to bet with friends about who could catch up with the class flowers.

Until graduating, Li Zhen found that his foundation was very bad.

"I don't know where I am stronger than others, and I don't know what I can do after graduation."

Looking at friends around me to find a way to lighten the burden of the family and find a job blindly like a headless fly, Li Zhen suddenly calmed down. "Many of my friends did lathe work and warehouse management after graduation, and did not develop in the direction of design.

I don't think I can find a job like them in order to find a job. The first job will affect your future. If your first job is in a factory, you will probably be in the factory all your life.

So I set a position for myself, and I want to be a woman's dress.

In the next few years, Li Zhen studied the Chinese women's clothing market through the Internet, books, newspapers and periodicals. "I first studied the activity of designer brand in China. There are many such brands in China, exceptions, Jiangnan Buyi, German poetry and so on. I have studied it all over again; next I have studied the brand of little Shu market, and I have studied the market of women's clothing and mature women's clothing.

After that, I have been very clear about the styles of Chinese women's clothing.

Li Zhen is among thousands of families.

In the enterprise, five companies were chosen as their goals.

At that time, most of his classmates were already at work, and the wages were good.

In order to enter their favorite businesses, Li Zhen almost daily noticed the personnel dynamics of these five companies, and saw them recruit people to apply for jobs. Finally, a company agreed to let him enter the internship.

"I didn't earn much, 500 yuan for a year.

But a year later, my salary has reached 5000.

At that time, the income was considerable.

In 2008, Richard, 25, became a famous designer in Shenzhen.

In the past three years, through his own efforts, he has gone from an unknown little assistant to the position of design director, accumulating knowledge, experience and technology for himself, and has also created brilliant achievements for the two companies.

However, all the way along the way, the young man was somewhat lost in mind.

"At that time, I was young and self righteous. I didn't put anyone in my eyes. I always felt that the company's achievements were my own credit."

Li Zhen finally paid the price for his frivolity. He fell fiercely from the peak of his career and was hit by a bloody blow.

Not until that moment did he suddenly realize that the brilliance of the past was not created by one person, but by the team that made you.

The failure of his career caused a great blow to Li Zhen, which is probably the most gloomy moment in his life. "I often sit there all afternoon, and I don't know where my future is, or even feel ashamed to face my friends in Shenzhen.

Because of the interpersonal relationship in Shenzhen, I feel like I should be away for a while.

In this way, he came to Xiamen and wanted to relax in this quiet coastal city.

"Xiamen is a very suitable city for life. The pace of life here is slow, petty bourgeoisie, and outstanding people. If you haven't been to Xiamen, you must have never seen the palaces and roadside palms on both sides of the streets. You can't understand the tranquility and elegance of the Gulangyu Islet with thousands of different styles and Chinese and Western walls. Its beauty is very clear and very simple.

Li Zhen soon fell in love with this place. "This city is like a hotbed. It smoothes your wounds with the pace of unhurried pace, and then re cultivate your ideals."

Originally just came to Xiamen's distraction of Li Zhen, felt that the city's life philosophy conveyed, and he wanted to express the spiritual connotation is consistent, gradually, he sprouted here.

The idea.

The advantage of Li Zhen is that he can act immediately with ideas.

He immediately stroll around the entire shopping mall in Xiamen, and found that the market here is very small -- only 2 million people, but the space is very large. Here is the most beautiful university in China, the Gulangyu Islet known as the Oriental small Paris, but there is no good independent clothing brand.

"I suddenly felt relieved, and I knew where my future was."

Li Zhen has positioned his brand as a high quality literary and artistic woman's dress. He named the company "Shang Yu International". "Shang" represents fashion. Yu represents the emperor. He hopes to create a fashion empire in Xiamen.

It is always hard to start a business. Capital is a problem that every entrepreneur can not avoid.

"My family can't help me. My parents even complain about why I gave up my high paying job and live in pain. I don't say anything. When I'm depressed, I go around, hoping to find a way of my own."

At the very beginning, Li Zhen just opened a shop on the street, designed a small number of clothes himself, but unexpectedly business was very hot.

Two years later, he thought he should register a trademark for his brand, but in the process, there were some twists and turns.

Shang Yu International has two women's clothing brands: "Outline" and "description". From the brand name alone, you may guess the styles and positioning of the two brands: outline is the core expression of Chinese painting techniques. When drawing traditional Chinese painting, it will outline its shape lines first, so the brand positioning is mainly based on profile changes, taking the atmospheric route, and the description is meticulously depicted, so the style described is exquisite and personified.

But earlier, it was not another outline, but another English name.

"It was because a company next door saw that our business was good enough to seize the name.

He thought we would spend money on him. "

Although the brand name is malicious, it is frustrating, but Li Zhen does not want to compromise.

After returning to the company, they brainstorming, trying to find another name for the brand.

At this time, a song that was widely distributed across the River gave him inspiration.

"The prime embryo outlines the blue and white flowers, and the peony painted in the bottle is just like your first makeup." Jay Chou's "blue and white porcelain" begins with two lyrics.

He immediately registered with a glimmer of hope.

Nowadays,

He has been in Xiamen for 7 years, from a small shop to a company of more than 100 people. Now, he often has 35 friends to go to the wine cellar on the beach. He looks at the sea through the glass room, sits on the sofa, listens to the waves and sunbathe, goes to the Cliff restaurant in the mountains, and watches the panorama of the whole island.

The days were so carefree and comfortable that there was no embarrassment and trouble at first when they arrived in Xiamen.

But he never dared to forget the hardships in his pioneering work. It was during that period of time that he really realized his love and persistence in fashion design.

He forwarded a passage describing Xu Xiaoping on micro-blog, and perhaps it could also be his own portrayal: "everyone may not be able to avoid a period of low life, bad career, academic failure, and even family troubles.

But the lower the valley of life is, the faster a person grows up. Many of those who have done great successes are at the same time getting out of the low tide of their lives and accumulating the spiritual wealth that they are entitled to for life.