Two Big Business PK Big Business: Wanda Comprehensive Network Ali Docking Entities

So far, no enterprise has been able to achieve full integration on line and offline. Wanda and Ali, as leaders of their respective fields, have great potential. Who can take the lead in completing the process is worth looking forward to.

In 2012, Ma Yun and Wang Jianlin, the two richest men in China, were

Play the "billion gamble" (Wang Jianlin: 10 years later, if the electricity supplier in China's retail market share accounted for 50%, I give Ma one hundred million.

If he didn't arrive, he would give me one hundred million.

By the end of 2015, Wanda's flying street and Ali's meow street were "more and more like", dubbed "bumping face" by the industry, behind which two giants were competing for the access between online and offline, between entity and electronic business.

In the upsurge of O2O, Wanda and Ali meet again.

After two years of deliberation, the Wanda Group's electronic business sector was launched in July 31st this year. It launched the first flight from the real shopping center to the electricity supplier field. In the eleven year of this year, a App called meow street was attracted attention in several shopping centers in Beijing. This is the first line of shopping under the App line launched by Alibaba group in May this year.

What is interesting is that the services provided by both sides of APP application are very similar: parking location, online queuing, indoor navigation, preferential sales promotion and so on.

In this regard, an industry insider told reporters: "in fact, the initial layout of the two is still very different, I do not know what happened later, the interface between the two sides is getting closer."

According to the relevant person in charge of Ali, the core competitiveness of meow Street lies in that through cooperation, shopping malls and merchants can share the resources of the Ali department, such as playing the cat's points, realizing the online and offline trading, and opening up.

The meow Street will be able to open mobile payment, and share the technical services such as high moral map and Ali communication, so that the cooperative shopping mall will be able to share these cutting-edge technologies and services after entering meow street.

On the "big data" resources, flying is equally strong.

It is learnt that through the Internet operation management platform built by Fei Fan, Wanda's membership system can also share data, such as membership, points, big data and marketing, to the shopping mall.

In addition, through the establishment of Wi-Fi, Beacon and other information infrastructure, the use of mobile Internet technology to achieve a variety of intelligent functions.

But in Ali's meow street, the relevant person in charge of the view, such as Gao de map, Alipay and so on all belong to the brother of Ali, which is likely to produce more in-depth cooperation and more exclusive services.

Wang Jianlin, chairman of Wanda Group, said that "big data" is a false proposition, not a big data, but useful.

Many companies with big data in the world have gone, but many have died.

BAT is also true data and professional personnel analysis, but their biggest problem is that there is no coordination of resources under the line.

No matter Fei Fei or meow street, they are rapidly expanding and making great expectations.

A personage close to Fei told reporters that the electricity supplier needs to be replicated quickly so as to achieve self scale after scale.

It is reported that as of the end of this year, Fei will complete the goal of 400 shopping malls nationwide, and in the next three years, this number will expand to 1000.

In order to achieve this goal, Fei Fan has begun to cooperate with Wanda outside the group business center.

Meow street is also building up shopping centers in the country.

According to the relevant person in charge of meow street, at present, there are large business groups in Beijing, Shanghai, Shenzhen, Nanjing, Wuhan, Hangzhou and other cities, which are located in Yintai, first impression city, Zhong Bai, Shui you city Yitian and so on. According to the responsible person, the year-end goal is to reach 500 cooperative shopping malls.

"At present, they are still in the stage of horse race enclosure, and the market is still very large."

Ali relevant responsible person said.

Wanda full net Ali docking entity

The confrontation of e-commerce products is only a microcosm of Wanda and Ali's penetration into the other area.

As China's largest offline business platform, Wanda is doing everything possible to "touch the net".

Qu Dejun, President of Wanda finance group and chairman of Wanda financial network game company, said: "as a real business, we must talk about the Internet for our own use and keep pace with the times. The real business needs to be" long "from the line, rather than the line up to pull us, the real business should be grafted on the Internet in all directions.

Finance and the Internet will be an important step in its upward heading. Wanda network finance will include four aspects: flying, credit, payment and net loan. All of these will be realized through the data layout of flying company: first, we must realize the full channel mobile payment platform with Wanda's best department stores as the first entry; then we will open up all sectors, including aviation, communications, e-commerce, and so on. We will focus on a flying card to realize the function of one card, and have the function of bank card, so that we can go shopping by bus and subway, so that we can go to financial management and loan. The ultimate goal will cover every corner of social life. As an important aspect of Wanda's light capitalization,

On the other side, as the world's largest online consumer platform, Ali is trying to find a solid docking.

Whether it is through the shareholding Suning, the two platforms under the online and offline platforms, or the holding of Yintai business, it is officially recognized as a commercial real estate operator. Besides, Ali has also been widely connected with the development enterprises through its Taobao property. The most widely known is a huge cooperation between Beijing and Fang Xing real estate (now renamed China Jinmao).

According to public data, as of September this year, Taobao real estate has signed a cooperation agreement with more than 50 developers, covering more than 60 cities.

In addition to high-profile selling online, Ali's online "housing related" business is also unfolding.

Public information shows that in 2013, Ali's Beijing Chuan Fu Holdings Limited 1 billion 340 million yuan won the Minhang District Hongqiao business district core area north area 07 business block, and Ali is also in Shanghai and Chengdu have two places in the name of "fortune".

Earlier this year, according to Korean media reports, Alibaba group will build a "Alibaba city" of 1 million square meters in South Korea's second largest port city, covering hotels, shopping centers, logistics and other formats, with an investment of up to 1 trillion won (about 5 billion 700 million yuan) in Inchon.

Ma Yun, chairman of the board of Alibaba group, has publicly stated that Ali will help pform and upgrade real estate enterprises through joint development through the Internet's thinking and technology.

Not touching the excitement of the consumer, the winner is uncertain.

An inaccessible person in the industry believes that the best business model in the future must be an organic combination of online and offline. Now both sides are making up for their own short boards and pursuing a more complete O2O closed loop.

He also pointed out that Ali can not easily enter the physical development of heavy assets, and the quick cut in capital form may be a good choice.

For this point, Wang Jianlin, chairman of Wanda Group, seems more confident. He said in an interview with the media that he was optimistic about O2O but not optimistic about on-line company's O2O.

He thinks that O2O will win the company in the end.

"Ali, Tencent and Baidu are all working hard on this big cake, but they are not doing well. What is the reason? No experience.

They do not know the needs and experience of physical stores, and do not know which core link to help them.

This, of course, represents only one of my views.

People on the line always feel that it is easier to do things online than offline, but I think the opposite is that the possibility of doing things offline is greater than online.

Now is the race to see who will do it first. "

Wang Jianlin said.

But in the electricity business, perhaps it is because of the early stage of promotion, from the current market reaction, whether it is Fei fan net or meow street, neither side seems to touch consumers' excitement.

"Whether it is an internal loop ecological chain or a platform, it is not easy to import the convenient and affordable online shopping into low-frequency shopping malls.

How much is the odds? "It's hard to say."

An industry insider said.

"So far, no enterprise has been able to achieve full integration on line and offline. Wanda and Ali, as leaders of their respective fields, have great potential. Who can take the lead in completing this process is worth looking forward to."

An industry insider said.