BELLE Ace Shoe Brand Discount Store Rises Vigorously

2015 is the most painful year for the footwear entity retailing industry. Perhaps in the next few years, the market economy has been recovering for a long period. Many enterprises are facing the transformation of the mode. Many people will dispirited the market environment to a lot of factors, even people do not consume, but is it really true? BELLE Ace brand discount shop takes you to observe the following data:

In 1-9 2015, footwear The number of retail sales increased year-on-year while the total retail sales of social consumer goods increased by 10.5% over the same period last year, of which 10.3% of urban consumption and 11.7% of rural consumption. Among them, the retail sales of clothing, shoes and hats increased by 10.2%. Men's shoes sold 12 million 41 thousand pieces online, with sales of 1 billion 347 million 98 thousand yuan, with an average price of 111.9 yuan and sales of 15.2. Women's shoes sold 23 million 171 thousand pieces online, with sales of 2 billion 472 million 263 thousand yuan, with an average price of 106.7 yuan and sales of 26.6%.

From the above data, it is easy to see that the demand of the market far exceeds that of most people's prediction of the market, and people's purchasing power continues to rise.

　　 Shoe brand Market data:

BELLE: the scale of the store decreased. The retail outlets in the first quarter decreased by 167, net profit and closing number: BELLE international recently released the first quarter of this fiscal year (March to May). The retail operation data showed that the largest number of shoe production and retail companies retail sales in China were 167, while the sales of footwear business decreased by 7.8% compared with the same period last year.

Seven wolves: net reduction of 519 stores, after the transformation performance decline has not improved, net profit: company revenue 1 billion 130 million yuan, an increase of 10.42%; net profit 111 million yuan, down 26.28%. Number of stores: there were 3155 terminal stores in the first half of last year, up to 2636 at present, with a net decrease of 519 stores.

Busen shares: the development of multiple businesses has dragged down the main business stores for nearly half a year, net profit: after the listing in 2011, the performance turned straight. Net profit in 2011 was 52 million 830 thousand yuan, 40 million 160 thousand yuan in 2012, while in 2013, it dropped to 6 million 60 thousand yuan. In 2014, it was a huge loss of 103 million, and the loss of assets impairment was as high as 40 million, which was nearly 4 times that of 2013. Number of stores: nearly 100 stores were reduced in the first half of last year.

Dadong shoe industry: Dadong is implementing the "direct sale mode of intermediaries", which subverts the sales mode of the traditional wholesale agents to increase their prices step by step, and gives profits to consumers. Meanwhile, Dadong promotes the market coverage of brands and products with the "wolf pack effect" of "multi City stores". Today, Dadong has more than 5000 terminal outlets in the second tier cities of China, and will become a capital market with over 10 billion sales in the next 5 years.

BELLE, Daphne, Daphne, Saturday and other four brands of women's shoes issued a bleak financial report shocked the shoe industry, once the scenery of the women's shoes giant performance is not optimistic, net profit is a significant decline. However, with its brand new mode and precise positioning, Dadong footwear industry has grown vigorously in 2015 and has become the fastest growing brand of women's shoes in China.

In the market environment of internal and external troubles, how can the brand develop in the long run? And now the consumption concept of consumers is changing slowly, and the products with high cost performance are demanded, rather than numb brands. Because of this, there are new models in the market: brand discount stores, brand discount stores are more suitable for consumers' cost performance requirements, and they can also provide products with high cost performance and high profits for franchisees. Discount stores include product types such as stock, tail cargo and broken codes.

　　 BELLE Ace brand discount shop We have been advocating the innovative fashion concept and consumption concept to provide the public with high quality fashion products that can be easily owned. Create a unique brand with the lowest price, the latest trend, the rare quantity, the excellent quality and the super value fashion elements. BELLE Ace brand discount stores adhere to the essence of consumption, improve the cost performance, and achieve the ultimate goal, so that customers will always feel fresh and full of shopping experience.