Can A Collection Store Become A Panacea For Market Pformation?

In recent years, I.T, IGER, C&J and other brand collection stores have quickly occupied the market of Beijing, Shanghai and Hongkong.

In Europe and the United States, the mode of buying shops has long been dominant in the retail market. In order to compete with the electricity providers, shopping malls are constantly catering to consumers, and the introduction of buyer shops is regarded as the road of innovation.

Some research companies have statistics: customers usually stay in a single brand store for a long time, but in the collective store, the customers stay 3 times higher than the single store. The brand collection shop has a great advantage in the commodity richness, and the shopping mall also finds that the collection store can bring more people flow to the current entity shops which are affected by the electricity supplier.

The same is the concept of buying shop.

What are the differences between the new models of intelligent stores and the collection of goods?

In November 11th of this year, Yintai business announced its latest innovation project, "collection of goods" officially unveiled.

"Collecting goods" opened in Yintai Hangzhou Wulin general store, as Yintai first full channel buyer shop.

Take commodity as the basis, select commodity sources from four aspects: fabric control, sales control, design control, and praise control, shorten the supply chain, synchronize online and offline sales, and achieve the same price at the same time.

It is understood that "collection goods" for the first time to introduce RFID technology, RFID products, relying on Yintai network backstage support, grab data.

When customers are taking the Magic mirror fitting mirror, the system automatically identifies the customer's favorite items through the mirror, and reads information about the product information, model beauty, texture, and professional collocation.

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You can also use the magic mirror built-in lens self timer, immediately send a circle of friends.

Of course, if you like it, you can directly order the magic mirror and start with the direct payment of Yintai APP.

To attract tourists to gather popularity, the most important thing is goods.

In the early stage of collecting goods, 16 brands of goods were selected, displaying 800-1000 single items and choosing for customers.

WeChat is rumored that there are many stars in the Internet.

These products are mainly derived from Tmall TOP brand, or the quality products picked out by the "post-90" buyers, or the designer's works that are very bright.

In the past month, customers have responded well to the "goods collection".

"Customers feel that they are cost-effective, and they often have super value explosive products that can be bought.

Online and offline prices are consistent throughout the year.

Lu Yishu, the manager of goods collection, said that it is generally accepted that it is fast.

The smart cash collection system of "collect goods" does not need to sweep the code one by one, and directly "stack" the self service cash register. The customer will choose the best payment method by the total price of the singleton / multiple items displayed on the screen, and pay for it immediately.

Miss white-collar, who is keen on shopping at the buyer's shop, stroll around the Hangzhou Tower's buyer shop every week. She said, "not only can you dress your favorite clothes in the store, but the most important thing is to feel the latest trend information brought by the buyer.

Nowadays, many consumers regard shopping malls as fitting rooms, but buyers shop sets up many designer brands, and builds a direct bridge from designers to customers. Some styles are limited, and it is hard to find them online, so many people like to come to buy shop.

In addition to bringing more popularity to shopping malls, buyers also make shopping malls richer.