GAP Talks About The Strategy For The Next 5 Years: Preparing For Hua Kuozhang

Recently, clothing brand GAP entered China 5th anniversary, Abinta Malik, senior vice president and general manager of Greater China in GAP group, said

China is the most dynamic market in the world. Gapu group is a milestone in Gapu for five years before entering China. After five years, she will take a look at the interaction and interaction between online and offline, and also introduce the popular digital shopping in North America into the GAP line.

It is understood that GAP was founded in 1969, and founded the Gap.com network mall in 1997, and entered the Chinese market in 2010. Four flagship stores opened in Beijing and Shanghai, and gap.cn was on the line.

At present, there are more than 3000 employees and 145 stores in the retail headquarters and shops, including 112 Gap stores, 22 Oteri J stores and 11 sub brand Old Navy stores.

Increased about 10 stores in China in 2015

According to media reports, recently, he announced that he would close 175 stores in the year, including 500 stores and 300 Outlet stores, and he would lay off 250 jobs at headquarters.

In response, Abinta Malik responded that the situation in the North American market could not represent the global market, and every clothing retail brand was constantly surveying the location and brand image of the store.

It is not the number of shops under the line, but whether it can really connect seamlessly on the Internet and online.

From the point of view of guy Pu, GAP brand and its brand Old Navy have stores in 38 cities in mainland China, Hongkong and Taiwan, and expect to increase about 10 stores in China before the end of the 2015 fiscal year (January 2016).

Abinta Malik said that the pace of development in China will not slow down. Next, it will consider introducing other brands of GAP into China, but it will not be disclosed for a specific time.

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There will be a passionate show with WeChat.

It is understood that when the group entered China, it attached great importance to online development, and operated the brand official website www.gap.cn and www.oldnavy.cn in China, and opened flagship stores in Tmall and Jingdong.

Abinta Malik said, as a

For example, the company does not refuse to cooperate with new channels, where customers should appear.

"We will continue to promote the interaction between the entity store and the electricity supplier, and the relationship between online and offline is the coordinated development, rather than the relationship between us."

As for what new channels the Cape group will focus on in 2016, Abinta Malik now attaches great importance to cooperation with WeChat. In the future, there will be some moves on the combination of mobile terminals and offline.

It is understood that Abinta Malik has been working in Cape group for more than ten years. At present, it is responsible for the retail business of Gap brand in mainland China, Hongkong and Taiwan, as well as the Gap brand and Old Navy brand.

Business.

Previously, she served as senior vice president of Gap brand global e-commerce, which lasted for about two years.