Regular Fashion Week In China: Fashion

Quanzhou

As a frequent visitor to the fashion week in China, Quanzhou brand has found a new way of playing in the young Xiamen fashion week.

On the recent 2015 Xiamen international fashion week, fashion enterprises from Quanzhou showed the fashion charm of the brand capital.

Nine Mu Wang and seven wolves held a special press conference.

 

XTEP when sports meet fashion

XTEP is the only sporting goods brand to be invited to participate in the 2015 Xiamen fashion week. The theme of the show is "when sports meet fashion."

In this show, XTEP mainly shows XTEP's main running series. The opening show's creativity also comes from XTEP's annual "321 Running Festival" held in March 21st. XTEP integrates the "321" countdown and restores the marathon starting time.

Running series is the main business segment of XTEP. Since 2007, XTEP has continued to exert its strength in the field of running. It has sponsored more than 20 marathon events such as the Taipei marathon, Hongkong marathon, Xiamen International Marathon and Guangzhou marathon. It has become the most popular sports brand in the Greater China region.

In addition to running series, XTEP has also shown products such as comprehensive training, soccer, campus and city.

"Xiamen fashion week is a high fashion week that is in line with international fashion. XTEP hopes to enter into a dialogue with the national and global sports and fashion industry through this show.

Through staged sports meet fashion, tell more people, sports can be very professional, at the same time should be very fashionable, with fashion to deduce the original spirit of sports.

XTEP (China) Co., Ltd. brand leader told reporters.

Nine half King's half fantasy and half interest

The fashion brand "FUN" of "nine herd king" has held a "FUN OFFANTASY" - "fantastic fantasy" conference in the fashion week, and released a series of new products of spring and summer trend.

The theme of this conference is "fantasy and fun". Zhou Langping, director of brand design at FUN, said: "just like the" pparent ball "appeared in the conference, inspiration came from the outer space of the earth's outer space organization, which means landing with a large pparent ball, combined with the concept of" outer space ".

The theme of the second half is "fantasy" and "exotic interest", which are quite different in style. But there seems to be a delicate balance in the conflict. For this reason, Luo Bin, general manager of "FUN", said that this is the unique balance of a conflict pursued by FUN.

In fact, "FUN" was originally a brand with a lot of conflict. This time, show showed the magic in the first half, and it seemed to be a great match in the second half. However, whether it was fantasy or interest, it was tied to our brand's DNA -- confidence and creativity.

We hope that consumers will dress very uniquely, have their own taste, and experience confidence and creativity.

It is understood that the FUN brand originated in the United States. In 1986, it was born in Singapore as a commercial brand and bought by the nine herd group in 2009. After a series of preparations, it was launched in 2011.

Seven wolves bring American style.

The seven wolves brought the 2015 autumn and winter series of its American leisure wave brand SW1960, including "New York metropolis", "New York Street pat" and "Yale College".

SW1960 is a sub brand of SWJEANS development. In 2013, SWJEANS was authorized by Yale University to grant Yale logo. The SW1960 also displayed the fashion charm of American urban campus as the official cooperation clothing brand of Yale University.

In the fashion week of Xiamen, SW1960 invited the Chinese pop star LuuBrothers of the US Hollywood to attend the event. Since playing the Hollywood popular movie "circum Pacific", LuuBrothers has become famous and has attended many commercial activities in various fashion circles. As a very characteristic three generation of twins, Luu Brothers, with its high value and good figure, has become the new favorite of the fashion industry. This SW1960 invited three brothers to attend the event, hoping to display the brand definition of SW1960's "new American fashion" by their sunny, healthy and handsome image.