Research On Various Characteristics Of Shoe Material Wholesale Market

Over the past six months, the traditional enterprise's enthusiasm for the topic of "Internet +" is self-evident.

Because they do feel the impact of the Internet on them, and feel the power from the Internet.

Although this force comes from outside the industry, it is trying to subvert the original industry pattern.

As a result, traditional industries create a feeling of fear and admiration for the Internet.

We are afraid that the Internet will subvert the existing industry structure and affect their business, and they are eager to pform their existing businesses with the power of the Internet, so that enterprises can go up to the next level.

In 2014, WeChat was very hungry. The new nodes pushed the mobile Internet into the next stage and began to pform the traditional industry supply chain slowly.

With the change of entrepreneurial concept and the ever increasing maturity of industrial pformation cases, are there any conditions for accepting a pformation in the face of a trillion dollar traditional shoe material industry?

At present, the core links of various commodity circulation in China are various "wholesale markets".

Conventional

In the wholesale market, middlemen play a decisive role. Through the middlemen, the shoe wholesale market has played a positive role in aggregated products, matching pactions, and has improved the liquidity of commodities.

But through observation, we found that the traditional market dominated by the West shoe material wholesale market of Guangzhou Railway Station has some inefficient links which are not able to cure, which is in a "sub optimal stability" and has the opportunity to pform information technology and capital.

We have studied the various characteristics of the shoe wholesale market, and have picked up a few points to talk with you.

Feature 1: open channels for buyers and improve circulation efficiency.

The traditional shoe wholesale market, like many traditional wholesale markets, is a typical non-standard commodity matching platform.

In order to complete the purchase,

Purchasers have to travel long distances to other cities, spend a lot of time, and they can not afford to pay for travelling expenses or living expenses.

If it is a new purchaser, it may be very difficult to start. I don't know where to sell the shoe material.

Therefore, in the traditional wholesale market, for inexperienced purchasers, running the wrong way is a common occurrence.

Why does the buyer have to go to the wholesale market to purchase, instead of long-term locking the supply of one or two cooperative shoe materials manufacturers? Because the shoe material procurement style requires more, and the quantity is much less. Most of them are to find the original factory to avoid the cost of the mold opening, so there are few fixed suppliers.

This is a difficult problem in the industry.

Factories and shoe manufacturing factories are distributed in different industrial belts because of the development of the industry. How to solve the problem of the Internet? First of all, solve the problem of scale. First, scale up the traditional industries with most shoe materials factories first, then integrate buyers' purchasing needs, and then extend the buyer's demand from the wholesale market to the source, so that the circulation enterprises can get more accurate product quality and production capacity of the upper shoe material factories, so that the demand enterprises can directly conclude pactions with shoe factories.

Without the intermediaries of the wholesale market, purchasing enterprises face more diversified choices and first-hand resources information.

This will also force the shoe factory to do well in quality control and product innovative development, increasing the probability of customers being selected and long-term cooperation.

In addition, the integration of circulation links can also improve the efficiency of logistics. In the long run, it can also promote the construction of other value-added service systems such as processing, jewelry and so on, and further improve the efficiency of circulation.

Characteristic two: improve the richness of goods and speed up the "finding the goods" speed.

Shoes and clothing industry has a characteristic, seasonal aging and the prevailing factors have a great impact. A sandal is especially popular, and it is put into production immediately.

Big brands will design new models that may be popular for different quarters. Small and medium-sized enterprises tend to look at market trends and decide production.

These are all unplanned procurement needs, and there are many kinds of goods. One pair of shoes should be purchased separately from sole, heel to top accessories. There are many styles. The manufacturer specializes in one of them. Therefore, to produce a pair of shoes needs to be purchased by N.

The shoe wholesale market has provided abundant options for purchasers, but there are also many problems.

First of all, although the wholesale market is very large, it is a group of mobs, without a "general index of goods". With a single shoe heel, the shoe heels of a wholesale market can reach hundreds of thousands of grades. It is extremely difficult to find an unusual and difficult to describe shoe heel.

The current solution is basically to rely on the "live index" in the minds of the middlemen of the wholesale market, asking each other to supply shoe manufacturers to meet the needs of customers.

With their rich experience of goods viewing, they usually know which goods they are going to find, and then make inquiries through telephone, QQ, WeChat and so on.

In addition, due to unstable demand, shoe styles come from different manufacturers. It is difficult for traders to form stable supply and demand relationship, and the efficiency of finding goods is very low.

This leads to the low integrity of the market participants.

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It seems that "rich choices" and "reliable" can not be both.

Plus the shoe material that can be found on the market can not be found in all styles of 1/3. Let's YY. If a company can build a huge central warehouse and collect all the styles of products, can it satisfy the needs of customers' "rich choices" on the basis of "reliable spectrum"? The answer is yes.

And every traditional supply chain that hasn't been pformed needs such a platform to integrate.

Characteristic three: eliminate waste of resources and give full play to surplus value.

After gathering many buyers and sellers, the liquidity of the market will promote price discovery and play a role of price redefinition.

The current situation of shoe material purchase is mostly the closed loop communication between buyers and middlemen. Buyers and suppliers have no direct contact, and the demand for shoe material purchases fluctuates greatly. Influenced by market factors, raw materials and other factors, the underlying price fluctuates, but ultimately the price depends on whether the shoe factory can find the original manufacturer of the demand products.

But shoe material is widely distributed, and the possibility of finding the original plant is too low. In the end, it will often be found by the middleman to cooperate with the manufacturer to remold the production, while the quantity of the single purchase order is not large, the shoe material factory's profit is low, and the procurement cost of the purchaser is high.

In order to maintain the normal operation of factories and future long-term development, shoe materials factories usually refuse to make orders with low profits or even losses.

On the other hand, the shoe material factory itself has a large quantity of products, its products are listed in the demand and put into production, but the shoe material factory develops new products to the wholesale market middlemen stalls every year. Although the rate of Chinese plate is very low, it does not mean that it is closed ahead of schedule.

Then what is the role of the Internet? Or to integrate the scale, shoe materials manufacturers will reorganize the original waste models, and on the one hand, they will fully enrich the supply scale of the market. On the other hand, shoe factories need not worry that the new products will not be sold out in factories, so if the market needs to output steadily for a long time, it will have the same platform as the fast convergence network to connect the suppliers and the buyers accurately, so that even if the ends of the supply and demand are dispersed, it can also give full play to the guiding ability of the production plan.

The Internet and mobile smart phones will change the industry rapidly.

Using the low-cost and platform standardized retrieval tools of the Internet to achieve rapid integration of supply, and then using mobile intelligent devices to pay online, it greatly improves the efficiency of liquidity and price discovery.

The existing inefficient procurement of shoe materials is in the wholesale market. The emergence of the Internet is absolutely not meant to solve the problem. Simple mobile Internet technology and online payment closed loop can not fundamentally change the status quo of shoe purchasing. The trend of 3D search matching technology combined with the development of the Internet will bring a strong pformation to the industry that is on the brink of collapse.

Once the dependence of the traditional wholesale market is separated from the traditional wholesale market, the intermediate link loses its role in the industry chain and will be pushed to the brink of crisis.

The Internet has replaced or even better completed the role of the wholesale market, and the wholesale market will naturally be eliminated.

Now many real economy people will curse Ma Yun, let many real economy collapse, many people lose their jobs, in fact, this is also unable to eat grapes say sour sour self complaining.

Taobao Ali, QQ, WeChat and others all have plagiarism marks on other products, though they are not from 0 to 1, but they are definitely from 1 to 100 or even more. In terms of Ma Yun, "I will not do anything else," which is the product of the progress of the times. It is wise to accept and catch the Internet aircraft carrier as soon as possible.