Display Methods To Keep Your Shop Alive.
At present, many clothing dealers in the country are always worried about their faces.
Why is it so? Of course, sales are not as good as expected, or even one hundred and eight thousand miles from expected.
1. hanging display method is to extend and hang goods.
customer
From different angles, we can directly see the method of product panorama or touch with goods.
It is mainly used for textile, clothing or some small commodities and flat, slender, and so on.
Two
Hierarchical display method
It refers to the method of displaying goods in a certain order according to the existing layering on the counter or shelf.
It is mainly used for counter display and shelf display.
3. comparative display method refers to the classification of the same commodities according to different specifications or numbers.
display
Together, a way of showing customers how to choose products through comparison of price and price.
4. centralized display is a display method for centrally placing a uniform commodity in one place.
It is the most commonly used display method in retail enterprises, and is suitable for fast turnover commodities.
5. random display is designed to sell a product in a timely manner, leaving customers with a sense of "cheap" and prompting customers to generate impulse buying.
Random display of goods are generally seasonal, promotional commodity counters, or can be faster turnover of salable goods.
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In fact, at present, a large number of clothing dealers do not deal with the two aspects of store image and sales atmosphere in a franchised store, resulting in more unsatisfactory sales performance.
Therefore, clothing distributors in order to achieve the year's hot sales performance, we must make the storefront system quality, especially store image, sales atmosphere, product display and so on.
First, create a strong sales atmosphere.
In the daily sales process, there is a good sales atmosphere of clothing stores, consumers can quickly integrate into the storefront atmosphere, willing to buy their products.
On the contrary, consumers will feel hot and hot. Like countless needles stabbing themselves, they often take a few glance and then leave quickly.
Therefore, the clothing dealer should handle the store image and sales atmosphere of the store, so that the consumer feels that this store gives people a beautiful and pleasant feeling. The salesperson is warm and considerate, and the sales atmosphere of the store is very strong, so that all the consumers present will soon feel the urge to buy their products immediately.
So, how can a clothing dealer create a strong sales atmosphere of a specialty store? Shen Haizhong's suggestion is: through the three aspects of advertising and decoration inside and outside the store, the display of the hot sales scene of the product, and the enthusiastic service of the salesmen, they will create a strong and hot storefront selling atmosphere.
Two, create dazzling store decoration.
The overall image on the periphery of a franchised store plays an important role in attracting target consumers to enter the store to choose products.
Therefore, when carrying out the store's peripheral decoration, clothing dealers should ensure that the contents of the decoration are rich and striking. On the other hand, they must pay attention not to decorate the mess and flowers, but to form an overall, distinct and strong sense of vision with shop fronts and windows.
To this end, clothing dealers in the shop peripheral decoration, we should consider the uniform decorative style and the use of shocking color blocks, so as to form a strong sense of vision.
Under normal circumstances, clothing dealers can complete the visual decoration and communication outside the franchised stores through doorway banner, wall portrait, front door coloured flag, step sticker, publicity banner and other propaganda and decoration carriers.
Of course, clothing dealers can also combine their decorative expertise, the actual situation of the store and the local customs and habits, and carry out the decoration design of the store's periphery, so as to create a good sales atmosphere for the exclusive store.
In a word, a clothing dealer should create a strong and strong sense of vision for the peripheral decoration of the store so as to effectively attract consumers' enthusiasm for this store and the purchase of related products.
Three, create warm interior decoration.
Many times, the degree of communication between people depends on the atmosphere of the scene. If the atmosphere is good, everyone can chat happily, and a strange friend can quickly become a lifelong friend or sister. If the atmosphere is not good, it is impossible for everyone to talk deeply, and even to say hello and leave.
Obviously, the atmosphere is very important.
Similarly, for the exclusive stores, the sales atmosphere in the storefront is good, strong and not strong, and enthusiasm is not enthusiastic, will affect the vast number of customers entering the store.
It is obvious that clothing distributors who sell products in the form of franchised stores must have good store image and sales atmosphere if they want to achieve a good sales performance, so that they can better attract consumers' enthusiasm and purchase for this brand product.
On the contrary, it is hard to get the enthusiastic attention of consumers. Hot sales performance will become empty talk.
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