Rossignol Also Comes To The Fashion Week Brand To Play A New Height.

When London Fashion week released eight new designers to participate in next year's ceremony, Milan fashion week began to join this silent "Declaration of war". This time, the heavy news came from the Old French outdoor brand Rossignol. This frightens its rivals, Italy's Moncler and Canada's ARC 'TERYX' two birds, to stand on the luxury front.

Although the above two brands decided to hand in hand and quietly knock down the retail trade of Rossignol good points outdoor clothing area, the interception from rival Rossignol apparently came as a tornado, and it was fast and unprepared. The French outdoor brand Rossignol has hired Pierre Balmain's former Alessandro Locatelli to create a boutique series for Rossignol, and plans to open 6 boutiques in the Alps, while deciding to participate in the 2016. Milan Fashion Week 。

Now, in order to fight opponents, Rossignol has made Alessandro Locatelli a creative design director. Meanwhile, Alessandro Locatelli also said she should include the jacket in the flagship product of Rossignol, and adjust the product category at the same time.

Regardless of whether Rossignol has succeeded in confronting its opponents, it has to be said that these sports brands will really play. At least, what we should expect now is Rossignol's performance in Milan fashion week.

Although no Chinese trademark has been registered, Rossignol It can be said to be one of the largest and oldest manufacturers of winter sports equipment. They are involved in a series of flower sports such as skiing, skating, rowing, roller skating and so on. They also run more than ten sports brands, including golf brand CLEVELAND, professional bicycle brand LOOK, side-by-side fancy shoes. RISPORT And tennis and racket and so on. Until now, Rossignol is still the equipment sponsor of alpine skier Tessa Worley and Swiss Lara Gut.

Despite its reputation, Rossignol has been weak for many years because of its demand. Because of the preference for short trips and other reasons, the global skiers have almost disappeared. It was not until 2010 that Rossignol began to lay off, streamline product lines and reduce production facilities before it began to improve.