Pure Electricity Providers Are Hard To Get Double Dividend, Double 12 Line Of Strong Sticky Consumption.

At least more than 10000 stores were closed in the first half of 2015, resulting in a "collapse tide".

But the other is the cooperation between the UNIQLO and Ali, while the country is further expanding its franchised stores, which is expected to reach 3000 by the end of the year.

This shows that there will be new opportunities for development of offline stores that occupy the channels and scale advantages.

If last year, two or two will be online.

With the beginning of the offline business, this year's retail sales pattern has been more traditional.

It is said that 2015 is the first year of mobile Internet, and the mainstream of consumption has become online.

But I did not expect that the double 12 is still playing the same old age as "black Friday".

Crowded, breathless crowd, empty business super, consumer "tornado" like sweeping capacity, visible under the line of consumption "stickiness is still strong."

Take the traditional snacks company as an example, from the data released by double 12 last year, there are 4038190 payments in single Wuhan stores. From the data, we can see that the Wuhan people still have strong stickiness to the local line consumption.

And to the national perspective, the number of double 12 good shops this year is more than 1700 times the number of shop customers is 6.6 times the number of double 12 last year, sales were 9 times the number of last year, the first growth rate in Alipay's whole category, the total number of passengers is over one million, so it can be seen that traditional channels are still the biggest bonus position of traditional enterprises.

Since last year, two Ali Alibaba took Alipay as the front line to bring the shopping Carnival from online to offline. In the past year, mobile payment has springing up. The pure online O2O start-ups have been laid down, and retail enterprises have begun to merge online and offline. These are telling us that the offline stores that occupy the channels and scale advantages will usher in new opportunities for development.

Double eleven this year.

Work together with sunning, Yintai, good shop and other offline enterprises to carry out the "Wan Dian Tong Qing" plan to achieve simultaneous promotion on line and offline, so as to achieve a healthy ecological cycle of online pactions under offline experience.

In the near future, alibaba will continue to move forward in the direction of last year's two directions: to shift online shopping enthusiasm to offline under the form of platform subsidies.

Strictly speaking, whether double eleven or two or two, in the past is only a matter of the electricity supplier industry, offline channels are not only difficult to occupy cheap, but also affected by it.

But with the popularity of mobile payment, offline businesses and online have become an integral part, and the channel of the shopping mall under the electricity supplier industry will usher in a bonus period.

Under this thinking, offline stores are experiencing, branding, and even

Many advantages such as these have become the main driving agent for the sales promotion of retail enterprises.

Compared to double 11, they are all chopped hands, and the double 12 are the big shops, which are crowded.

For example, on the day of the good shops throughout the chain store, the company had long queues in the 1700 stores nationwide, and the square dance aunt went to the "crazy rush to buy", whether it was Peru's bjg, crisp winter jujube, or beef fillet, mango dried fish tofu. All the big mothers saw everything: good shop, double 12 this day, the national stores had 50 percent off big promotion, 20 yuan concession, there was no online shopping threshold for customers. After payment by Alipay, they could send 2 yuan coupons, and they could be used next time after spending 50 yuan.