Han Du Yi And The Pathfinder Jointly Create Outdoor Children'S Clothing.

During the "double 12" period, Discovery Expedition, with the help of Tmall skiing Festival and deep cooperation with Ji'nan Xiangshan ski resort, guided the online "flow" guidance line to guide more consumers to participate in skiing.

With the outdoor brand "mobilizing" the ski complex, Li Tao, general manager of the outdoors Department of the Korean home business group, said that this is not only a commercial practice, but also a manifestation of corporate social responsibility.

It should be said that in recent years, enthusiasm for outdoor sports has been increasing, but basically it is limited to riding, mountaineering, rock climbing and rafting.

In comparison, the participation and enthusiasm of skiing are much lower. "

In December 12th, Li Tao said, "in fact, every sport has its own characteristics. The enhancement of skiing to human lung capacity and the improvement of psychological quality are irreplaceable for other outdoor sports."

"Even without contact with psychology, people will feel this way: a desirable dress can guide a person's behavior and behavior."

Li Tao said that in outdoor clothing, this influence will obviously turn into motivation.

In his opinion, once he has chosen an outdoor celebrity.

It will be unconsciously influenced by the brand culture and eventually become an outdoor sports enthusiast.

In this sense, the brand culture that pfers the positive energy of society is also a kind of social responsibility.

It is for this reason that in May 30th, China's largest Internet fashion brand operation group, Han Du Yi house, joined hands with China's outdoor brand leaders Pathfinder in its journey of brand development and expansion.

After 5 months of preparation, Han dresses has opened up a new field of clothing for outdoor children with its own online advantages.

So what is the meaning of children's outdoors? Li Tao explains that outdoor clothing usually uses high-grade special fabrics.

It's not just warmth, but also permeability.

Even if staying indoors, the child's mobility will continue to exercise.

If you wear the outfit, you will avoid catching cold because your sweaty clothes are soaked.

In fact, Pathfinder and Han Du Yi house jointly create outdoor.

The first idea is to create children's right.

A sense of closeness.

Children participating in outdoor sports with their parents are developing their hobbies and habits in a subtle way.

This generation will naturally become an enthusiast and advocate of outdoor sports and will greatly enhance the national physique.

"Imagine a 12 year old child who will be an adult in 6 years."

Li Tao laughs and says that when the Beijing Zhangjiakou Winter Olympic Games are held, many of the children will have the ability to challenge such extreme challenges as alpine skiing.

"Therefore, the" ski Festival "is a promise for 6 years after this group of skiing and skiing kids.