Louis Weedon Launches "26 Alphabet" Series Of Jewelry To Welcome Christmas

After Christmas, French luxury brand Louis Weedon recently launched the "26 alphabet" series of jewelry, named "LV & ME".

These items are cheaper than most Louis Weedon products, $225 for earrings, $365 for bracelets and $480 for necklace, trying to impress younger consumers.

With the launch of the alphabet, they produced an advertisement that used the 1970s disco queen Amanda Lear's single Alphabet as background music - a female robot walking through letters with Amanda's deep white.

It seems that I really want to make myself more nerd and more Internet, but I can't lower the price of my body. The mixture of robots and disco in 70s may be an attempt.

However, these are small tricks, and consumers are buying their names by picking up their initials.

Maybe it will work, but it's really good.

Director of digital marketing, Curate Directive, communications agency

Commented: "Louis Weedon seems to be trying to attract young consumers with a new advertising style.

The video is interesting and weird. Every word selected is very young, and some of them are even Geek.

A stands for all (Anything), C stands for claustrophobis (Claustrophobia), G stands for "divorce" (getting divorced), I is super large self conceit (A king size "King"), and for the sake of updating tide, "three" symbols are "sell", "@" and "&".

In addition, the official website also provided.

A clipping version of Glamour, Paris, Vogue, Boys and LV & ME, if you input words, you can get a customized version of the video.

Products are also sold in China, but if you want to experience customized videos, you can only go to the official website of foreign countries.