The Enthusiasm For Capital Participation Has Not Declined During The Frequent Outbreak Of Risk In The P2P Field.

According to incomplete statistics, since September this year, a total of 32 P2P enterprises have been financed. From the geographical point of view, there are many enterprises in Beijing, Shenzhen and Shanghai, including 10 in Beijing, 8 in Shenzhen, 5 in Shanghai, and 9 in the rest of the region. From the point of financing cycle, the number of A rounds and strategic investments is large. In addition to mergers and acquisitions, the B round is the highest cycle. From the perspective of investors, listed companies account for the largest proportion of investors, followed by some professional investment institutions and traditional industrial groups, and another case of mergers and acquisitions between platforms. Finally, from the perspective of capital volume, the current round of financing of these P2P enterprises is mainly distributed in tens of millions of RMB and hundreds of millions of RMB.

This article first summarizes the main concerns of different types of investment institutions for the current P2P enterprises from the perspective of investment institutions.

Since September this year, a total of 12 P2P platforms have been invested in listed companies, involving 8 A share listed companies, 3 Hong Kong stock listed companies and 1 new three board listed companies.

The investment of these listed companies on the P2P platform is mostly strategic considerations, which are embodied in two aspects:

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Complementary demand, that is, the business of the listed companies can better link up with the P2P platform they invest in, or the two service groups coincide, and can share user resources, such as the green treasure (300052) of the listed companies in the online games (Stock Code: 300052), the investment of the P2P platform platform for the university students, the two involve the student group, or the two are facing the same industry chain, which can achieve the integration of financial resources and business resources.

The two is the demand for business upgrading and pformation. These listed companies are mostly in traditional industries, whose main business is relatively stable or the industry space has been limited, considering the acquisition of Internet related financial companies for strategic layout or pformation and upgrading.

Since September this year, a total of 11 P2P platforms have been invested by professional investment institutions (3 of which are unknown to investors, and we temporarily classify them as such). The main reasons for PE\VC to invest in these platforms are generally:

First, the wind control capability of the platform.

Such as serving the small and medium enterprises, and using the money of the acquaintance guarantee mode to get the ten million dollar B round investment of Yuan Yuan capital investment; adopting the Gongming loan based on the industrial chain data analysis wind control system to obtain tens of millions of Pre-A round investment; using the American FICO model to carry out the credit management credit treasure to complete the 100 million level A round financing of Lang Ma Feng's leading investment.

The two is the innovation of the platform in the vertical field.

For example, Gong Fu Bao, who specializes in providing investment and financing services to project managers and workers in the construction industry, can conduct wind control in combination with the characteristics of the construction industry (such as the total amount of accounts receivable issued by the project manager, according to the amount of wages paid), and, like the Xi Xi net, which provides financing services for art collectors, its investors, mainly in the medium term, has rich cooperative resources of art circles, professional expert appraisal teams and innovative insurance service modes.

Three, investment targets can engage in business cooperation with their existing resources.

For example, the investment of Shenzhen state investment capital to the grid loan can integrate the high-quality assets of its national investment factoring and form a docking.

The four is the strength of the team.

For example, to get a huge investment in the A round of investment, the majority of its core teams have graduated from Tsinghua University and have many experience in investing in brokerage firms. The core team has won the famous financial institutions such as Ping An, Carlyle, Baidu, Ali, and Internet companies.

It can be seen that the above investors have their own strategic considerations in the field of P2P investment, and conversely, the reasons why these P2P platforms themselves can get investment are as follows:

The first is the matching of business resources.

Platforms and users of investment institutions or industry resources can form a good complement.

This means that the P2P platform, which focuses on subdividing people or industries, is more likely to generate docking and get financing.

The two is the competitiveness of the platform itself, that is, the platform itself has its own unique advantages and characteristics in terms of volume, mode and resources, such as large volume, star products or innovative products, and the recognition of traditional financial institutions.

The three is to focus on wind control technology. Since September, many data technology platforms have been invested. This is not common in the past. It shows that wind control technology innovation has gradually become a trend in the field of P2P lending.

The four is the quality team background. Good team has always been an important concern of investment institutions. Even for a start-up platform in the increasingly competitive environment, a good team can still open up a new market through its own strength. On the other hand, the opportunity cost of quality teams is even higher, and they may be more focused on their business.

In addition, through the analysis of the financing stage, it can be found that most of the projects in the seed Angel stage are innovative platforms for the vertical field, indicating that no business innovation has been difficult to obtain early funds at this stage; most of the projects at the stage of strategic investment involve supply chain finance.

And other business platforms, such platforms are easier to dock with traditional industrial institutions, thereby obtaining the latter's investment.

In addition, geographical location is also a consideration for some local investment institutions to invest. For example, Zhejiang big friend's investment in Hangzhou's fortune cat can facilitate early communication and make full use of post investment management.

In the same period, there were 5 P2P platforms to get investment from traditional industry groups.

Similar to the listed companies, these traditional industries also start from the Internet financial strategy to enhance the inherent vitality of traditional enterprises.

Such as Hengtian Group's investment in Hengtian assets, Jiangxi Electronic Group's investment in one heart loan, XinDa's investment in AI, the investment from the Zhunan group to Hengxin's easy loan and Jiaxi real estate and Taiji Group (600129) investment in big Qiao Yi.

Such institutions invest more in their local P2P enterprises.

During this period, there are two traditional financial institutions investing in P2P. One is the opening up of Xin finance by a number of financial institutions jointly owned by the national finance and financial institutions, which accelerates the layout of Internet finance. One is Shanghai's financial investment in Kingdee's golden chain, while Shanghai's finance itself is engaged in bill brokerage business, while Kingdee gold chain is the main bank to accept the bill of exchange, pledge investment and financing intermediary services, and the two sides can form very good cooperation on the assets of such notes.

Since September, only one P2P platform has won the investment of brokerage firms, that is, barley management. Its investors are the Great Wall the Great Wall's wholly owned subsidiary of the Great Wall securities, which is specialized in direct equity investment business.

According to the analysis of the industry, there are three motives for investment in the Internet financial platform: the layout of product sales channels, profit from capital operation, and financial innovation as a kind of asset securitization business.