Luxury Brands Such As Hermes Moved To Many Stores In The Beauty Field To Attract Gold.

The global economic growth slowed down this year.

The main business has been affected, and the major luxury brands are beginning to focus on the market with higher profit margins and faster growth.

This year, luxury brands such as Burberry and Hermes have focused their attention on the field of beauty makeup, opening up many beauty stores.

Ordinary consumers may not be able to afford 100 thousand yuan of Hermes classic bags, but they can afford 200 yuan Chanel lipstick or 300 yuan Gucci perfume.

These luxury products, which are affordable to people, can help luxury brands cultivate more potential consumers and gradually become one of the strongest product lines of luxury brands.

In October last year, Gucci released a full range of make-up, including cosmetic products for eyes, face, lips and nails, including brush, perfume, makeup and other products.

Miss Zhang of Pudong has traveled to Hongkong this year, especially buying a Gucci limited edition ladies perfume gift set.

She said: "a combination of 5 small bottles is only 355 yuan, which is much more expensive than Gucci's luggage, shoes and fashion. It is really" close to the people ", and it is also a great face to give back as a big product.

In August this year, Burberry opened the world's first independent beauty boutique in Shanghai, covering all its beauty products and men's women's perfume.

The reporter learned from the store that although the price of the brand's cosmetics is very "grounded", the quality of service still maintains the high-end atmosphere of luxury goods.

It is reported that the store provides consumers.

Gift service, the beauty stylist in the store will customize exclusive makeup for customers, and consumers can give this permission as a gift to their friends.

In addition, in September this year, Hermes's first perfume shop was also opened in New York's broccoli field square, which is also the first beauty beauty accessory of Hermes.

The lucrative beauty industry has always been the secret of the fashion circle.

The global beauty industry sales report released by EAE business school in Barcelona showed that the total sales volume of global cosmetic products in 2014 amounted to US $36 billion 500 million.

Burberry released the first half of 2014 earnings report also showed that the brand's beauty products revenue increased 55%, reaching 753 million yuan, and this part of the proceeds mainly from the perfume "My Burberry".

Insiders revealed that compared with other categories of products, luxury brand's beauty products are generally priced relative to "people first" and are regarded as

The "entry" product has strong coverage ability and user cultivation ability.

Luxury brands entering the beauty industry will make the market competition more intense and challenge Estee Lauder and other traditional cosmetic brands.