Fashion Week Will Change The Show Mode To Consumers.

Why do we see spring and summer shows in winter? New York fashion week wants to change this rule.

Many people feel that 2016 New York summer and spring.

With many new developments, for example, Givenchy broke the tradition for the first time to offer 1200 votes to the general public.

These actions now do not seem to be the case for a brand to win the eye, as a recent study from Boston consulting firm shows that facing the public may be the future of fashion week.

As we all know, the fashion industry is currently stretching from the show, order to retail channel and customer channel chain, not only exhausts the designer's energy, but also makes a lot of independence.

Because of the difficulties in brand management and complaints in the industry, this inherent mode is facing challenges at the moment.

Fashion week should not be just an industry event.

"We find that designers, retailers, and almost everyone are complaining about fashion shows.

Because of the existence of social media, some things are no longer correct, which confuses people.

CFDA's chairman, Diane von Furstenberg, explained to reporters that she said consumers saw all the equipment on Instgram or website, then went to the store, and found that they could not buy anything in six months.

"The end result is that the plagiarism can only be cheaper."

Furstenberg said.

In such a situation, the United States

The designer association, CFDA, had to find a Boston consulting company, hoping to sort out a report through research, aiming at correcting the existing problems in fashion week.

The Boston consulting firm will conduct a 7 week investigation after black Friday, which will not affect the fashion week of February next year.

According to the information released now, such research may explore a path to reform, which will make the relationship between design, retailing and delivery more closely related.

"We have some ideas, and everyone thinks it's a good idea to turn the show into a consumer oriented company."

Furstenberg said.

At present, the overall operation plan has not yet formed, and the fashion industry has not yet made clear the reason for it, because everything seems to need to be re established.

CFDA is also preparing to meet with IMG, the fashion week's producer, to discuss future possibilities, because people are finding that the fashion show is becoming more and more entertaining, and there may be lots of business opportunities.

But it is not easy to change the tradition.

Although 95% of the respondents agreed to change the existing system, some people remained pessimistic about it.

At present, the views on reform are mainly divided into two schools.

First, the brand can open some small showrooms to the media and buyers, so that they can report and place orders directly and close.

Then a large fashion show will be held for consumers, only to be invited to the public.

The second option is to keep the big show date unchanged, but no longer will be released in February and the next year will be released in September.

It simply means what season to release.

In view of the date and the show season, the Boston consulting company also put forward some views on whether it can change the time to June and January each year, which is more in line with the market environment, because a number of retailers' data indicate that consumers in these two months are the most active.

Another advantage of this is that the date of women's wear is similar to that of men's clothing, so that channels and distribution will be more convenient.

Perhaps in the near future, the fashion industry's business model will really have a big shuffle.

Now, some pioneers who are willing to challenge have begun to try to pform. For example, Thakoon, which we reported before, will adopt the retail mode of "show, look, buy, wear" after accepting the investment of the family of Cao.

Rebecca Minkoff has also become the latest designer to reflect on fashion week. She recently announced that she will release his own spring series before the New York fashion week, and will open 30%-50% seats to consumers on fashion week.

Although this is only a small change, it is also likely to become a rock thrown into the lake.

Just last week, several designers, such as Thomas Tait, Proenza Schouler, announced that they had decided to explore a new future.