Domestic Shoe And Clothing Brand Acquisition Integration Action Frequently.

Bankruptcy and merger were 2015.

The "pronoun" of the industry, combing the development of footwear industry in 2015, it is easy to find that domestic shoes and clothing

The takeover and consolidation actions are frequent, and the news of the bankruptcy and closure of the upper garment and clothing factories is endless.

 

Recently, the news that GXG was bought by LV industry fund came out.

The news said, LVMH group's private equity fund L Capital Asia is looking for $130 million loan, and this fund will probably be mainly used to buy GXG brand 70% stake.

However, GXG brand China operator Ningbo zhe Mu sang Holdings Limited later claimed that the company had no intention of investing and financing in the near future.

Although the news that GXG will be bought has been officially denied, this year, the investment and financing between China's shoe and clothing industry is very frequent.

There are plenty of capital surges in the shoe and clothing industry. Whether it is capital injection cross border connections, star wardrobe, Jim brothers shoes clothing related enterprises, or invest in the acquisition of e-commerce brands such as Inman and seven grid, or the acquisition of foreign brands in China's proxy, with the help of capital, many shoe and clothing enterprises are trying to reshape the industry structure.

Capital in the industry set off a round of mergers and acquisitions, textile and footwear industry began to "integration of industry and finance", Sun Ruizhe, vice president of China Textile Industry Federation, said China

The shoe and clothing industry embraced the capital market at that time.

Compared with other industries, China's textile and footwear enterprises are listed on a smaller scale, have huge room for growth, and are changing from past manufacturing to enterprises that attach importance to terminal products or brands. More attention has been paid to brand enterprises' capital market, which is a direct reflection of the restructuring results of China's textile and footwear industry.

But in the upper reaches of the industry, many small and medium-sized shoe and clothing enterprises have gone bankrupt and become the focus of the shoe and clothing industry.

Once "made in China" is famous overseas, and China is also a big manufacturing country in the world. Now, with the promotion of China's industrial upgrading, the textile and footwear industry as a typical representative of China has ushered in a series of changes, and many enterprises have gone bankrupt.

On the list of textile and footwear enterprises that have gone bankrupt this year, Zhuang Ji, Hongjian group, five ocean printing and dyeing, Shandong LAN Yan group, East China textile big factory Bao Jia Jia, Lining and XTEP's core suppliers, Aron clothing, etc., are well-known in the industry.

Behind the collapse of small and medium-sized enterprises or the production of archives, it reflects the recession of the footwear industry in China.

A fashion designer said, "no one can do it. It's only two months away from the new year. It's a mystery whether business can get better."

Experts believe that in recent years, the footwear and apparel industry has realized in the process of pformation and upgrading that the shoe and clothing industry is not like the traditional manufacturing industry in the past, but has incorporated more new elements, such as fashion, culture and brand value.

Under the background of consumption upgrading, the footwear and clothing industry has changed to shoes and clothing service industry, fashion industry and so on. The service concept and brand behind a garment have become the focus.